Estrella Damm – “La Cerveza Mediterranea” in Germany: Radeberger Group becomes exclusive distribution and marketing partner

The long-term cooperation agreement for Estrella Damm covers all distribution channels – from retail to beverage wholesalers and the hospitality industry to delivery services. The Radeberger Group is thus strengthening its growing international portfolio, which already includes established brands such as Guinness®, Hop House 13, and Staropramen Premium Lager. It succeeds gdp Global Drinks Partnership.

Mediterranean lightness
“The successful development of international brands under our leadership has convinced Grupo Damm that we will also promote its most important brand in Germany,” says Jörn Goertz, head of marketing responsible for the Radeberger Group's international portfolio, which is bundled in the Gesellschaft für Importbiere und Bierspezialitäten (GIB).

“The ‘Star of Barcelona’ is already well known far beyond the Mediterranean region. Estrella Damm currently conveys a feeling of vacation, lightness, and joie de vivre to people in 95 countries around the world. In Germany, too, we will win over cosmopolitan consumers who like to enjoy life in a ‘Mediterranean way’ with our Spanish lager.”

Fresh, light, and balanced
Estrella Damm is a fresh, light lager beer characterized by its golden, slightly amber color. Its aroma offers a balanced blend of hops and lightly roasted grains, creating a smooth finish.

Brewed in Barcelona according to the original recipe from 1876 using only natural ingredients – water, barley malt, rice, hop extract, and hops – Estrella Damm is bottled for the German market by the Radeberger Group at its Dortmund location. The new addition to its portfolio will be available in 0.33-liter returnable bottles (24-bottle brand crates and six-packs), 0.33-liter cans, and 30-liter kegs.

Sales support with charisma
At the start of 2026, the Radeberger Group will provide its sales partners with extensive marketing materials – from eye-catching displays and posters for retailers to promotional materials for restaurants and bars. Estrella Damm will also be integrated into the group's event and festival business and supported by sales promotion measures. An online campaign and social media measures are also planned to further build the brand.

Jürgen Granitza, Commercial Director of GIB: “With Estrella Damm, we are bringing Mediterranean joie de vivre to our portfolio. With our sales power and marketing expertise, the ‘Star of Barcelona’ will shine even brighter on the German beer market in the future.”