VITA COLA: A variety of flavors to try

VITA COLA is expanding its portfolio on the western German market. VITA COLA Original and VITA COLA Pur are now available in 0.33-liter cans in various regions of western Germany. “We were able to further expand our distribution in these areas last year. Now we are expanding our range of packaging and offering the two popular cola varieties in trendy on-the-go packaging,” says VITA COLA Marketing Manager Claudia Meincke. Cans are the top drivers in the cola market. VITA COLA also wants to benefit from this trend.

“The can packaging is also ideal for generating trial contacts and thus winning new buyers for the brand,” explains Claudia Meincke. That's why VITA COLA is now inviting consumers to taste test the two varieties – VITA COLA Pur with a classic cola flavor and VITA COLA Original with a citrus flavor – under the slogan “Try the difference!” As part of a bundle promotion, exclusive value packs containing one can each of VITA COLA Pur and VITA COLA Original are being offered at a significantly reduced RRP of €0.99.

During the promotion period in March/April, pre-assembled promotional displays will be available as secondary placements in participating stores in eastern and western Germany. The promotion will be advertised on the company's own social media channels and in cooperation with influencers.