RhönSprudel Vita ACE Orange-Mango-Passion Fruit now also in refillable PET

With the popular RhönSprudel Vita ACE Orange-Mango-Maracuja variety in the classic 12 x 0.75-liter PET returnable container, RhönSprudel will be providing new purchasing impetus in the growth segment of fruity fresh vitamin drinks from March 2021. "With the expanded range and a new, modern and fresh label design for the entire range, we want to provide further impetus in this well-growing segment," explains Jürgen Bühler, head of marketing at MineralBrunnen RhönSprudel. Until now, the Orange-Mango-Passion Fruit flavor, which is very popular with consumers, was only available in the small red 12 x 0.5 liter case. The growing consumer desire for a health-oriented lifestyle has, not least, also ensured sustained growth in the Vita range. "Our fruity soft drinks with the extra portion of vitamins such as A, C and E can make an important contribution to a balanced diet and are therefore enjoying increasing demand. With the new container shape, we are specifically responding to consumer demand for a returnable offer for this popular flavor. In addition, the fresh label design, which can be found on all three RhönSprudel Vita ACE varieties, makes for a particularly appealing and modern look," continues Bühler.

RhönSprudel Vita ACE: Full of vitamins, full of flavor
In the RhönSprudel Vita ACE products, refreshingly fruity taste with vitamins A, C, and E meets the gently sparkling RhönSprudel mineral water from the Rhön biosphere reserve. All varieties in the range do not contain any artificial additives or sweeteners. The line includes three different varieties in the flavors ACE Multi-Fruit, ACE Orange-Carrot and ACE Orange-Mango-Passion Fruit.