Summer tastes like Schweppes Wild Berry
News General news
A summer without Schweppes Wild Berry? Unthinkable. With an eye-catching out-of-home campaign on large billboards, mega lights and city light posters as well as targeted activations, Schweppes is putting its popular classic back at the center of summer enjoyment. Whether enjoyed neat or as a stylish aperitif, Schweppes Wild Berry is the perfect companion for carefree summer moments.
A new take on the classic
Schweppes Wild Berry has been a favorite in the brand portfolio for years and is an integral part of aperitif culture, especially when mixed with Lillet. In two national poster flights in major German cities, the product itself now takes center stage - striking, eye-catching and under the campaign motto: Very Wild Berry. All the attention is on Schweppes Wild Berry: visible, present and stylishly staged.
“With the new campaign, we want to put the spotlight back on our classic drink, exactly where people want to enjoy it: on the go, in bars, in the open air and wherever life takes place outdoors,” says Tobias Liesenfeld, Head of Marketing Schweppes Germany/Austria.
Gastronomy and social media as amplifiers
Parallel to the out-of-home campaign, Schweppes supports selected restaurants with promotional packages, serving suggestions and eye-catching visibility tools. In this way, Schweppes Wild Berry can be experienced exactly where the drink is particularly popular. The brand is extending the campaign on its social media channels through collaborations with content creators and brand experiences relating to the aperitif, thus ensuring additional reach.
Must-have summer aperitif
With its fruity, fresh taste and characteristic color, Schweppes Wild Berry has firmly established itself as a summer classic. The drink is particularly popular in combination with Lillet and is one of the most popular aperitifs in Germany. In the 18 to 34 age group, it is even at the top of the category. The new campaign underlines the timeless appeal of the drink and makes it clear: Schweppes Wild Berry is and remains the stylish companion for carefree summer moments.
How to make the perfect signature drink
Fancy a Lillet Wild Berry? For all those who want to enjoy the summer drink at home, here is the recipe for the popular aperitif:
Ingredients:
Schweppes Original Wild Berry (10 cl)
Lillet Blanc (5 cl)
Ice cubes
Fresh raspberries & strawberries for garnish
Serve all ingredients on ice in a wine glass and enjoy the summer moment.
