Torres Brandy now gives Torres 10 a modern look

Torres Brandy from the Spanish wine house Miguel Torres, one of the most prestigious and famous in the world, presents a modern and contemporary design for the iconic Torres 10. The conversion to the new bottle design is made by the Hanseatic family-owned BORCO-MARKEN-IMPORT.

Torres 10 brandy in a modern look
© Borco-Marken-Import Matthiesen GmbH & Co. KG, Torres 10 brandy in a modern look
11.01.2021
Source:  Company news

The tasteful world of Torres, which has always blended tradition and a forward-looking view, is henceforth underlined by a slimmer bottle shape and a significant revision of the label. The yellow color of the label is one of the most characteristic design elements of Torres with high recognition value and continues to adorn the bottle as an attention-grabbing eye-catcher. In the future, the unmistakable hue will be harmoniously harmonized with a noble and subtle gold tone, which underlines the premium character of Torres 10 with a high demand on aesthetics. In combination with a more filigree typography in black and a black band with a gold border and the inscription "Reserva Imperial", which adorns the neck of the bottle with a special feel, the design appears more minimalist and contemporary than before.

A highlight also offers the signature of Juan Torres, which is incorporated centrally on the label and attracts all eyes. This highlights the history of Torres, because it was Juan Torres who was the first member of the Torres family to dedicate himself to brandy production, thus laying the foundation for the success story.

The design is rounded off by a lid that shows the outline of a tower - the traditional family symbol of the Torres family. This is additionally embossed with the portrait of Juan Torres on the top, which excellently and artistically complements the high quality of the design.

Torres 10 is a brandy produced in the Penedès region of Spain, near Barcelona. It is the result of an exquisite selection of the three white grape varieties characteristic of the region, Parellada, Macabeo and Xarel.lo, a traditional distillation and a long aging in American oak barrels using the solera method. Torres 10 is sold in 70 countries worldwide and is prominently featured in bars and restaurants, where Torres 10 provides noble moments of pleasure, either neat or as a cocktail.

According to the Drinks International magazine's 2020 Brand Report, Torres Brandy is the preferred brandy brand of bartenders and tops the brandy rankings of "Top Trending Brands" and "Bestselling Brands," based on a survey of more than 100 bars that are among the world's best.

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