VOLVIC EXPANDS ITS VITAMIN+ LINE WITH A SPORTS VARIETY FOR ACTIVE PEOPLE
News General news
Functional water is the fastest-growing segment among non-alcoholic beverages. With Volvic Vitamin+ Sport, Volvic is now expanding its Vitamin+ line with another functional beverage specifically developed for longer athletic activities, combining natural mineral water with selected vitamins and electrolytes. The launch is being supported by national soccer team player Kai Havertz, who has been a brand ambassador for Volvic Vitamin+ since 2025.
Volvic Vitamin+ Sport combines Volvic’s natural mineral water with the functional benefits of selected vitamins and electrolytes such as magnesium and sodium. The new variant was developed specifically for training sessions lasting over 60 minutes and strategically expands the existing product line to offer a functional option for active consumers who want to replenish their electrolytes. It thus also addresses the growing interest in and relevance of sports drinks.
Volvic Vitamin+ Sport is free of sugar and preservatives and is now available in cherry and grapefruit-citrus flavors.
The launch will continue to be supported by German national soccer team player and Arsenal pro Kai Havertz, who has been serving as a brand ambassador for Volvic Vitamin+ since last year. By continuing this partnership, Volvic is deliberately focusing on continuity and trust to further strengthen the brand message and underscore the product’s sports-oriented positioning.
Speaking about his collaboration with Volvic, Kai Havertz says: “The partnership with Volvic simply fits my everyday life and my standards as a professional athlete. It’s important to me to provide my body with optimal support—especially given the intense pace of games and training. With Volvic Vitamin+ Sport, I have a companion that was specifically developed for longer periods of physical exertion. That’s why I’m very excited to continue the partnership and further promote the brand as an ambassador.”
“Volvic Vitamin+ has successfully established itself in Germany. With Volvic Vitamin+ Sport, we’re taking the next step and expanding our lineup with two variants designed for longer athletic sessions that provide the right electrolyte intake,” says Monica Rauch, Vice President of Marketing at Danone DACH. “Functional hydration with electrolytes goes beyond simply replenishing fluids—it fits perfectly into an active lifestyle that combines exercise and physical exertion. I’m also excited to continue our partnership with Kai Havertz. His authentic personality and focus on continuous improvement make him a credible brand ambassador who naturally conveys the functional benefits of Volvic Vitamin+ Sport.”
The new product launch is accompanied by an extensive brand campaign that will reach over 500 million gross contacts. The campaign focuses particularly on digital channels such as social media and online video platforms—including Twitch—supplemented by eye-catching placements at the point of sale, such as digital screens and billboards.
Volvic Vitamin+ Sport is now available in a convenient 0.75L bottle at a suggested retail price of €1.99 at grocery stores and select retail partners.
