Soccer connects: Europe toasts - Warsteiner increases anticipation for the European Championship

Santé, Na zdrowie and Prost: In keeping with the European Football Championship this summer, the popular Warsteiner Premium Pilsner is now coming to retail with country labels of all 24 teams. On the special labels with the national flags of the participating countries, Warsteiner invites you to toast in the respective national languages. For all collectors, there is also a competition with the chance to win 1,000 euros.

On the special labels with the national flags of the participating countries, Warsteiner invites you to toast in the respective national languages
© Warsteiner Brauerei Haus Cramer KG
16.04.2021
Source:  Company news

"With our special labels, we want to ignite the special mood and passion among soccer fans in this exceptional year as well. In retail, the campaign is presented through secondary placements and ensures high visibility through set-ups," says Marcus Wendel, Marketing Director of the Warsteiner Group. The bottles with the special labels of all 24 participants are available in 24×0.33-liter and 20×0.5-liter returnable crates and invite to toast when the ball rolls in the stadiums from Amsterdam to Saint Petersburg. In addition, there is a competition for all Warsteiner fans: Anyone who collects all the bottles from one of the six European Championship preliminary round groups, photographs their collected preliminary round group with the various country labels and uploads them to the campaign page is guaranteed to receive 1,000 euros (up to a prize payout of 555,000 euros). Further information on how to take part has been available since the beginning of April at warsteiner.de/em-aktion. In addition to the EM collection campaign, the 0.5-liter can of Warsteiner Premium Pilsener in a limited EM design is now available in stores. With the slogan "Cheers! Europe is toasting!" invites customers to toast together. With Warsteiner, nothing stands in the way of the European Championship atmosphere at home.

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