A sip of Scottish summer

Big Peat, the award-winning Islay malt Scotch whisky from the family-owned Douglas Laing & Co, today introduces "its" special bottling for the summer of 2021: Big Peat "Peatrichor" Limited Edition.

Bottled at a natural cask strength of 53.8% alcohol, Big Peat's latest bottling celebrates the rains on Islay - after all, today's rain is tomorrow's whisky! The word peatrichor (or petrichor) describes the earthy scent that comes with rainfall as the drops patter on dry ground.

The high-quality tube, shows Big Peat in a yellow raincoat, while the sky, on its home island of Islay, opens the floodgates. Only a little over 5,000 bottles of this special bottling are available worldwide. In keeping with the Big Peat philosophy, the bottling was made without coloring or chill filtration.

Big Peat Peatrichor coincides with the launch of a new multi-faceted campaign to bring to life Big Peat's positioning as the "ultimate taste of Islay." Activities include tasting initiatives across Asia and Europe, as well as an interactive virtual tasting of the product range and an intensification of digital marketing via social media channels, in conjunction with global collaborations with influencers.

Chris Leggat, CEO of Douglas Laing, comments:
"As a brand, Big Peat places a lot of emphasis on the quality and provenance of its whisky. This latest release and accompanying marketing campaign bring to life the ultimate distillation of Islay and unmistakably convey the Islay style with notes of peat smoke, damp earth and a leathery charm."

Big Peat's "Peatrichor" Limited Edition is limited to just over 5000 bottles and will be available in liquor stores from May 2021.

BIG PEAT PEATTRICHOR in a 0.7-liter bottle; 53.8% vol.; MSRP: €50.99