Austria: Mezzo Mix: More colorful, louder, and outrageously good
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The iconic cola-orange mix is celebrating a brand relaunch with a new package size in stores, fresh designs, and a strong campaign collaboration with the JOYN streaming hit “Match in Paradise.”
Mezzo Mix – the unique blend of cola and orange from Coca-Cola – has been at the top of the popularity scale for cola mix drinks in Austria for many years and is the clear leader in this segment (51.3% market share – source: Nielsen LEH incl. H/L YTD 2025 KW 39). “Back in the spring, we responded to this unbroken popularity by introducing the 1-liter PET bottle to complement the existing 0.5-liter and 1.5-liter bottles in stores,” explains Thomas Bäuchl, Brand Manager Mezzo Mix. The entire Mezzo Mix portfolio now shines on store shelves and in restaurants with a completely revamped look, featuring a distinctive bottle shape and fresh designs – Mezzo Mix is now more colorful, louder, and more outrageous than ever!
Perfect match with JOYN streaming hit “Match in Paradise”
Following the relaunch, the Mezzo Mix brand language stands for a clear attitude: “For many of our consumers, Mezzo Mix goes hand in hand with the small, carefree pleasures that make life so worth living – without compromise,” says Thomas Bäuchl. The current campaign, which launches in December, also plays on those little secret pleasures – our “guilty pleasures.” Under the slogan “Unverschämt gut” (Outrageously good), the classic brand shows its cheeky side and is collaborating with the JOYN streaming hit “Match in Paradise,” which returns for its third season on JOYN & ATV on December 8. “The dating reality show ‘Match in Paradise’ perfectly captures the essence of the Mezzo Mix brand and focuses on the ultimate secret pleasure that, just like Mezzo Mix, provides a moment of ‘shameless’ joy,” emphasizes Thomas Bäuchl.
"With Mezzo Mix as a new strong partner on board, we are bringing a popular brand together with our successful dating reality show. Through clever and target group-oriented integration, we create moments that not only show real people and real emotions, but also carefree fun and enjoyment. For us, it's truly a ‘perfect match,’" says Marie-Therese Repper, Director AdFactory at ProSiebenSat.1 PULS 4, expressing her delight about the collaboration.
