Berentzen Group: Novelty of the year - triple award from Getränke Zeitung

Premium cider Goldkehlchen, vodka liqueur Pushkin Blueberry and lemonade Mio Mio Mate Zero, three products from the Berentzen Group, have been named Novelties of the Year 2020 in Getränke Zeitung's major annual trade survey of beverage wholesale experts.

Premium cider Goldkehlchen, vodka liqueur Pushkin Blueberry and lemonade Mio Mio Mate Zero
© Berentzen-Gruppe Aktiengesellschaft, Premium cider Goldkehlchen, vodka liqueur Pushkin Blueberry and lemonade Mio Mio Mate Zero
25.01.2021
Source:  Company news

"We are very pleased to receive these awards, which were given to us in no less than three categories this year. It motivates us to see that we can convince industry experts, the trade press and ultimately consumers with our innovations," says Dr. Stephan Susen, Head of Marketing at the Berentzen Group.
The premium cider Goldkehlchen, which will also be available in German retail stores from March 2021, wins in the Sparkling Wine, Champagne, Wine - Cider category.

"The acquisition of Goldkehlchen by the Berentzen Group last year makes it clear that we recognize the trends for the German market and make them accessible to consumers," Susen added. Goldkehlchen, produced in the Austrian region of Styria from apples grown in the surrounding area, serves several current consumer demands at the same time. For example, the desire for natural products from regional production has been met, as has the search for new ready-to-drink and premium concepts.

In addition, the new Puschkin Blueberry variety in the Spirits - Flavored Spirits category is a winner. The flavor variant has already been available in stores since February 2020. "Not only the Getränke Zeitung award and last year's experience, but also independent market research showed us that Blueberry as a flavor variety is absolutely on trend with the relevant target group of 18-25 year-olds," explains Susen.

From the Non-Alcoholic Beverages business unit, the Mio Mio Mate Zero variant was named New Product of the Year in the AfG - Mate category. As a true innovation in the mate market, the Mio Mio brand thus continues to write its success story. "In an intensive exchange with our target group, we learned what the mate community currently wants. The result is the sugar-free Mio Mio Mate Zero variant, which is now taking the mate market in a further, completely new direction," says Susen.

"We also have some exciting product innovations planned for 2021," Susen concludes.

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