Celebrate your Spezialness - Krombacher Spezi's new campaign shows attitude

As a further development of the 2023 campaign “Spezi instead of normal”, the new campaign “Celebrate your spezialness” focuses on the special things that are in each and every one of us. "Each and every one of us has countless small and large special features that make up an authentic self. This individuality and the lively product feeling of Krombacher Spezi is reflected in our new campaign," explains Tobias Liesenfeld, Head of Marketing Non-alcoholic Beverages, Krombacher Brewery.

The launch of the new campaign will be accompanied by attention-grabbing measures. To get the young target group in particular excited about the fruity, fresh mixed drink, Krombacher Spezi is relying on a new online moving image campaign that can be seen on digital channels and on TV. “Celebrate your spezialness” is also being extended at the POS (point of sale) with a strong design.

In parallel with the new campaign launch, the 20 and 24 bottle crates also shine in the new design and ensure maximum attention. The 0.5 l bottles have also been converted to the modern Euro format. With the redesign of the crates and bottles as well as the new campaign, Krombacher Spezi is sending a clear signal for quality and freshness in taste and design as well as for individuality and variety.