Ron Barceló new in the portfolio of Coca-Cola HBC Austria

Coca-Cola HBC Austria is increasingly establishing itself as an exclusive supplier of unique local and international premium spirits. With Ron Barceló, another top-class brand from the rum category has been added to the portfolio. "We now have a wide selection of top brands in all important spirits segments and have been able to close the last gap with the distribution acquisition of Ron Barceló, thus offering our customers, especially in the catering trade, the right drink for every occasion and every time of day," explains Nicolas Nobereit, Director New Business Ventures at Coca-Cola HBC Austria. With the brands Glendalough, Tonka Gin, Lucano, Padre Azul, Xiaman Mezcal and Nemiroff, the categories gin, whiskey, bitters, tequila, mezcal and vodka are already covered.

Caribbean top products - naturally and sustainably produced
Produced in San Pedro de Macoris on the Barceló family estate in the Dominican Republic, the internationally renowned rum brand is currently exported to more than 50 countries. Only 100% sugar cane juice is used for production, and the sugar cane is grown on the company's own plantations under perfect weather conditions. The rum then matures naturally in American white oak barrels. The company is particularly proud of its sustainable CO2-neutral production. As the world leader in the segment of dark imported rum brands, Austrians are also enthusiastic about the spirit - in this country, Ron Barceló is No. 4* in this category.

Wide range of rums for the retail and food service sectors
From October, Coca-Cola HBC Austria will take over the distribution of five Ron Barceló brand products, including the centerpiece, Barceló Imperial. This particular, powerful specialty uses very old rums that must mature for ten years in white oak barrels. "The Barceló Imperial has already won two awards from the Beverage Testing Institute Chicago as the best rum in the world and is ideal for pure enjoyment or as an Imperial Old Fashioned," explains Nicolas Nobereit.

The range is complemented by the Imperial Onyx, which is aged for ten years in double-flamed oak barrels and filtered through jet-black onyx stones. The Barceló Imperial is available nationwide at Billa Plus, Mpreis and the online supermarket Alfies, while Spar, Eurospar and Interspar offer the Imperial Onyx in addition to the Barceló Imperal.

In addition, the new Blanco Añejado and Dorado Añejado varieties launched in October for the catering trade, as well as Barceló Organic - made from 100% natural ingredients - complete the holistic range.