On the one hand, Fifco announced a reduction in the prices of their Imperial and Pilsen brands. The company will be selling the six-pack in a 350 ml can, both Imperial and Pilsen, now for ¢5,500 and the famous “baldazo” of six units (12 ounces each), for ¢6,000.
The initiative is part of the “Se te hació” campaign, in response to consumers’ desire to enjoy more moments of summer, together with their favorite brands.
On the other hand, the government signed on February 15 the law to eliminate the tax on imported beers.
It is a 10% sales tax that is charged to foreign beers and not to national beers. According to the legislators who proposed the law, this reflected inequality. President Rodrigo Chaves said it is a measure to reactivate the economy.
With the elimination of the tax, the country complies with the conditions established in free trade agreements.