New in the product range: Franken Brunnen Medium Blackberry

With its new product FRANKEN BRUNNEN Medium + Blackberry, the Franconian mineral spring from Neustadt an der Aisch is adding a new variety to its flavoured water range from April. The refreshing combination of natural FRANKEN BRUNNEN mineral water, sparkling carbonic acid and a hint of blackberry contains neither sugar nor sweeteners. It is ideal for all those who pay attention to a healthy and calorie-conscious diet, but do not want to do without fruit flavour.

Successful trendsetter
"Water with a hint of fruit flavour is and remains a successful product in the mineral water market, all the more so when it is offered in glass containers," says product manager Peter Singer. "This is confirmed not only by the generally continuing trend, but also by the double-digit increase in sales of our already established varieties 'Medium +Lemon' and 'Medium +Orange'." With its range expansion, FRANKEN BRUNNEN is thus not only meeting consumer demands for calorie-free, natural refreshments, but is also continuing its successful course in the trend segment 'flavoured water'. "In selecting the new variety, we were guided by consumer wishes," Singer continues. "The blackberry flavour was chosen on the one hand because it is very popular with consumers, and on the other hand because it has a unique selling point in Bavaria in this product category. Both make us very confident for another successful market launch."

Attention-grabbing promotion at the POS
The launch of the new product is supported by an attention-grabbing marketing package. In addition to suitable advertising material at the POS, the special highlighting of FRANKEN BRUNNEN Medium + Blackberry in this year's collection promotion, the integration of the new variety into social media activities in particular will ensure media attention. FRANKEN BRUNNEN customers who are keen to try the new variety and new customers can also look forward to an attractive cashback promotion: from the beginning of June to the end of July, they will receive the money back for up to three bottles when they buy FRANKEN BRUNNEN Medium + Blackberry and the two existing varieties in the 0.75l individual glass bottle after sending in their receipt.