More refreshment, less sweet: new premium lemonades from hassia with double-fruit 'LimoLiebe'
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New range of lemonades from hassia comes in complementary double-fruit varieties, in the top-selling 0.75-liter glass bottle, and - a first in Hesse - in the 8-bottle GDB crate.
The name says it all: for all lovers of particularly refreshing lemonades, the hassia brand is expanding its range from April with "LimoLiebe" ("lemonade love").
hassia LimoLiebe Orange-Tangerine and hassia LimoLiebe Lemon-Lime deliver particularly tangy refreshment in this unusual combination and with a high fruit juice content of ten percent. Based on natural mineral water, the lemonades are less sweet than conventional sodas and are free of sweeteners, sugar substitutes, and preservatives. Like all hassia beverages, they are also vegan, regional and climate-neutral.
hassia LimoLiebe Orange-Tangerine and hassia LimoLiebe Lemon-Lime are offered exclusively in environmentally friendly 0.75-liter returnable glass bottles. They are available in the practical 8-bottle GDB crate with a center handle. With this container, hassia is a pioneer in Hesse.
The new hassia LimoLiebe range is positioned for maximum sales potential at the intersection of several strong-selling trends: orange and lemon are by far the most popular types of lemonade among Germans. Lemonades in environmentally friendly glass bottles - especially in the 0.75 l and 0.7 l sizes - could grow by 17.5 percent in 2020. Regional products continue to gain in importance.
The market launch of hassia LimoLiebe is accompanied by a massive communication campaign that plays with the name in an enticing and seductive way: on large-format posters, info screens, in radio spots, online, on social media, with PR measures, and on POS materials. Two high-reach flights in June and August 2021 will ensure nationwide attention especially in the summer months, which are particularly relevant for lemonade sales.
