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'A pitch-black year for the beer market ...'

'A pitch-black year for the beer market ...'  (Company news)

Radeberger Gruppe proves itself in an exceedingly difficult environment - strategy, portfolio and positioning resilient even under major challenges

It has been a gloomy year for German brewers: the loss of the out-of-home business and all forms of socializing for months on end, almost without replacement, has led to massive upheavals and unprecedented slumps in sales in the beer market, from which the brewing industry will recover only very slowly. In this difficult market environment, the Radeberger Gruppe has outperformed the industry: However, as a mirror of the market with commitments in all segments, it too is clearly feeling the massive impact of the Corona crisis on sales and earnings.

The largest private brewery group's view of the beer market is correspondingly sober: "The sacrifices that German brewers have also been making for almost ten months now as a contribution to fighting the pandemic have been and are enormous," explains Guido Mockel (photo), spokesman for the management of the Radeberger Gruppe. As one of numerous partners in the out-of-home market, the group is suffering along with its customers in the catering and event business, he says: "If people are no longer allowed to come together and everything sociable is not possible, this inevitably has a dramatic impact on sales of our products. And on the economic substance of all companies that operate directly and indirectly in the out-of-home market."

Thus, according to Mockel's assessment, the past year will go down in history as one of the most painful for the industry: For a long time now, the German beer market has been losing up to one million hectoliters of sales annually due to demographic change and changing consumer habits. Guido Mockel: "This loss of sales alone is hitting the industry hard. The year 2020, however, was a time machine that dramatically increases the existing pressure once again." Insiders expect a loss of sales of at least 5 million hectoliters or - more vividly - 500 million Maßkrügen that remained empty as a result of the Corona crisis. "So our industry had to absorb a drop in sales in twelve months that would have occurred organically only over an estimated five-year period. That was - and remains - an exogenous shock to the brewing industry. It will take a long time, a lot of patience and a lot of strength for the industry to recover from this impact. If this can be fully achieved at all ..."

Radeberger Gruppe delivers, but feels the effects of the crisis
In these difficult waters, the market leader in the German beer market has been able to prove itself, although it too is clearly feeling the effects of the Corona pandemic. As a result, the Radeberger Gruppe outperformed the market with a decline in sales of minus 4.7 percent (total group sales: minus 8 percent, 1.6 billion euros), gained market share and played to the strengths of its broad portfolio of regional, national and international brands. "With a strong team effort and a great deal of commitment from our employees, we succeeded in consolidating our market position and successfully seizing market opportunities as they arose, despite the crisis situation and massive marketing restrictions," says Guido Mockel. Both at home and abroad, the brewery group scored particularly well with regional brands, non-alcoholic beers and new products. "This was not a matter of course and shows us that our decision to focus on a broad range of strong brands with attractive varieties is proving its worth, even and especially now." The group of companies also sees many opportunities in this challenging environment: "Despite all the difficulties facing our market, the fact remains that beer remains a highly exciting product which, with variety, trends such as regionality, and a return to brand, offers scope for extraordinary developments," Mockel is convinced.

Lost keg beer sales hurt
However, Mockel stresses that looking at sales is only one measure of market success: while many brewers, including the Radeberger Gruppe, have been able to cushion the massive slump in keg beer sales somewhat, at least nominally, by increasing sales of bottled beer, the loss of the higher-margin keg beer business is tearing painful gaps in the company's results. "We are one of the largest keg beer marketers in Germany and supply well over 40,000 catering establishments with our beers and non-alcoholic beverages. We've been hit correspondingly hard by their months-long closure, which has led to a halving of our draft beer sales." But the crisis in the out-of-home market is not only affecting the Frankfurt brewery group's beer and beverage sales:

Long more than a brewery group
Its commitments in the catering-oriented beverage wholesale trade or in platforms for the catering trade are feeling the crisis even more acutely. But Guido Mockel confirms the company's strategy: "Of course, a broader positioning in a market segment also increases the risk in certain areas in an extraordinary, unforeseeable crisis situation like this one. However, since we are active with many pillars at various key market hubs, our diversified positioning is effective here: on the one hand, we feel the broadside of the crisis, but at the same time we can profit through some of our subsidiaries and thus partially offset losses. So there couldn't be a more meaningful test for our strategy."

The assessment of the divisions varies accordingly: While the associated catering-oriented beverage wholesalers are suffering from the months-long withdrawal of their business basis and will have to adjust to a reduced volume of business in the medium term, other subsidiaries and shareholdings of the Radeberger Gruppe have been able to develop pleasingly. In particular, the associated largest German specialist beverage store chain, Getränke Hoffmann, made optimum use of the increased consumer demand in this sales format: it not only recorded significant sales growth, but also attracted new consumers to its range on a sustained basis. And even better: Getränke Hoffmann even outperformed the market average in the beverage specialist store sales channel, which was strengthened across the board under the influence of the Corona crisis - and thus gained market share.

The beverage delivery business, which the Radeberger Gruppe set up and expanded a good three years ago under the Durstexpress brand, was able to benefit encouragingly from the increased trend towards e-commerce during the crisis: With a perfect solution for contactless, fast and convenient beverage purchases, Durstexpress has won over a steadily growing number of customers to its offering on a sustained basis, even and especially during the crisis: as a result, the beverage delivery service has been able to dynamically expand its customer base and further increase its sales. "Durstexpress impressively proves that consumers are looking for new ways to meet their daily needs. Our decision to get involved in this field was spot on. Here, our employees have created a forward-looking solution that shows that e-commerce also works for beverages," emphasizes Guido Mockel.

The group's drop shipment business, especially under the umbrella of Deutsche Getränke Logistik (a joint venture with the C. & A. Veltins brewery), is also benefiting from increased demand for bottled beer in food retailing and beverage cash-and-carry markets, while H. Leiter, Germany's leading reverse logistics company, is proving to be an important pillar of a functioning returnable system, even during the crisis.

Industry must prepare for another difficult year
"So we are working with light and shade, literally breathing with the measures taken by the German government to combat the pandemic, but we also know that even if we can get through this phase as a group of companies - every extra day that the out-of-home market remains closed entails structural changes, sales losses that are almost impossible to make up, and reduced business volumes in the long term for all players in this market," says Guido Mockel.

The market leader's outlook for 2021 therefore remains cautious, but it is becoming increasingly clear that a reopening of the out-of-home market is not foreseeable in the short term, and even an extension of the lockdown into the season can no longer be ruled out today. "2020 was already a pitch-black year for brewers - and 2021 is also starting under difficult omens," says Guido Mockel. Now it is a matter of making the best possible use in the industry of the time until it will again be possible to meet friends in the gastronomy, to attend concerts, festivals or sporting events and to experience conviviality: "Even if it is difficult to keep that in mind at the moment: This crisis will pass. Then we will also lick our wounds in our industry - and with our partners in the catering trade, we will once again take off strongly," predicts the company boss. The Radeberger Gruppe will make the most of its broad positioning - and continue to seize market opportunities with determination: "We are ready in all parts of our group of companies and continue to plan with confidence, courage and fresh impetus, fully aware that the beer market is undergoing a dynamic process of change - and not just because of Corona," Guido Mockel emphasizes. And he adds, "It's clear that this won't be a walk in the park, it'll be a marathon with lots of hardships. But we have staying power and plenty of stamina."
(Radeberger Gruppe KG)

The new GEA PowerPak PLUS technology - now with more sustainable packaging alternative...

The new GEA PowerPak PLUS technology - now with more sustainable packaging alternative...  (Company news)

... using paper

Photo: Illustration of a paper-based MAP package that can be produced with the new PowerPak PLUS packaging machine. (Photo: GEA)

The GEA PowerPak PLUS thermoforming packaging machine lends itself to a range of different packaging solutions, including handling protection, vacuum, MAP and shrink packaging. GEA has recently added a new dimension of versatility to the PowerPak PLUS by making it possible to use a more sustainable paper-based packaging alternative with this technology. The new packaging option is made from a moldable paper composite consisting of more than 80 percent paper and a residual amount of plastic for features that deliver barrier properties. Thanks to technological advances, the machine can be fully relied on to safely process this delicate material.

“The packaging market is currently in a state of flux,” explains Volker Sassmannshausen, Senior Product Manager Thermoforming Packaging Systems at GEA. “While consumers and food retailers are demanding reductions in plastic usage, the food industry must ensure safe packaging from beginning to end of the supply chain. Not only must all hygiene and quality standards be met, but also legal requirements which call for a significant reduction in the amount of plastic used in packaging. When developing our machines, we always take our cues from what our customers need, so this was an obvious focus area for us.”

Problem-free paper forming
The GEA thermoformer ensures the highest packaging quality, efficiency and consumer convenience. Thanks to technical modifications, this packaging machine can now also easily mold coated paper. A series of functions, including those dedicated to unwinding and feeding the delicate materials as well as the newly developed multi-zone heating system, which is paired with sophisticated sealing, ensure that fresh foods are safely and hygienically packaged. In turn, solutions to simplify pack opening and material separation make it easy for consumers to separate the paper from the plastic for disposal in their relevant recycling streams.

In the forming station, the multi-zone heating system warms the coated paper to the precise temperature required so that it’s ready for molding via vacuum and compressed air. This produces thermoformed packs of around 20 millimeters in height, into which the precut slices are inserted in the next step. Before the packs are separated, a very thin top film – measuring just 30 to 50 micrometers thick – is used to close and seal each pack.

The key advantage of GEA’s PowerPak PLUS thermoforming packaging machine lies in its motor-driven unwinding systems for the top and bottom films. Both unwinding systems are synchronized with the machine’s advancing cycle. This means that only minimal force is applied to the paper solution and the top film, which are unwound in a controlled and uniform manner. In addition, the membrane sealing system ensures tight and even seals.

Material separation made easy
For consumers to be able to properly dispose of packaging, it is essential that the diverse materials – in this case paper and plastic – are easy to separate. To achieve this, GEA has integrated a device for punching peel corners into the thermoformer’s molding tool. The user simply bends the top corner to separate the thin plastic film from the paper backing before dispose both materials into their respective recycling stream.

Spotlight on sustainability
The demands on packaging are many. Consumers expect packaging to be recyclable and more sustainable. Packaging systems must also meet requirements in terms of effectiveness, safety and flexibility, in addition to meeting demands for the efficient use of energy and resources. “It’s great to see that we can mold paper-based materials without any difficulty,” states Sassmannshausen. “Our paper-composite packaging solution is already successfully used and these products are now on supermarket shelves there. We’re proud that we’re able to make an important contribution to producing more sustainable food packaging.”
(GEA Group Aktiengesellschaft)

ECOGRIP delivers the sustainable multi-packaging of bottles

ECOGRIP delivers the sustainable multi-packaging of bottles  (Company news)

Blue Box Partners, the pan-European Alliance of suppliers for corrugated board packaging solutions, has launched ECOGRIP, a corrugated alternative to shrink wrap for the multi-packing of a wide range of bottles that builds on the growing consumer demand for sustainable packaging.

-100% recyclable corrugate
-Sustainable alternative to single-use plastic
-Complete solution for bottle multi-packs

Research has shown retailers and consumers are wanting more sustainable packaging solutions when they make purchasing decisions. Moreover, the EU’s single-use plastic (SUP) Directive, which came into force on 3rd July 2019, aims to reduce the impact of certain plastic products on the environment. This has caused large brands and manufacturers to re-evaluate their packaging strategies and seek out alternatives.

ECOGRIP is designed to replace single-use shrink-wrap plastic for bottles between 330ml and 1.5 litres, providing a recyclable and biodegradable corrugate solution for multi-packs. Adaptable to the many different bottle styles on the market regardless of diameter, it provides brands, retailers and consumers with a sustainable multi-packing solution for four, six or eight bottles.

The ergonomic design makes it easy to transport, handle and store and the corrugated board can be customised through a variety of print technologies for maximum brand and on-shelf impact.

“Every business is now focused on sustainability,” said Armin Höttges, managing director at Blue Box Partners. “While we continue to see improvements in recycling rates for many packaging products, secondary packaging such as shrink-wrap falls into the category of single-use plastic which can create issues if not disposed of responsibly.

This has resulted in considerable pressure from governments, environmental groups and consumers - all of whom are demanding packaging which is more sustainable and the launch of ECOGRIP now delivers a solution for brands that want an effective multi-packing option.”

Blue Box Partners is the alliance of VPK Group, Klingele Paper and Packaging Group, Hinojosa and Cart-One, who together offer expertise and collective intelligence, delivering local solutions across Europe. Working with brands to develop packaging solutions that not only solve their current issues around single-use plastic, but also provide sustainable packaging solutions for the long term, the launch of ECOGRIP is the perfect example of the partnership.

Available through all Blue Box Partners members and with both manual and automated packing options, ECOGRIP provides consumers, retailers and brand owners with a complete solution for the sustainable multi-packing of bottles.
(Klingele Paper & Packaging Group)

Keeping New Year's resolutions / Increasing fruit and vegetable consumption with fruit juice

Keeping New Year's resolutions / Increasing fruit and vegetable consumption with fruit juice  (Company news)

New year, new resolutions - that's the theory. For many people, a healthier and more conscious diet is high on the list of good resolutions. Among other things, this includes increasing the consumption of fruit and vegetables. In everyday life, this is not so easy for many people to realize. But if you know what all can be counted as a portion of fruit and vegetables, it's easier than you think.

5 a day - simply supported with fruit juice
Many people take at the beginning of the year to eat more fruits and vegetables. And for good reason, because numerous studies show that a balanced diet with plenty of fruit and vegetables can help reduce the risk of so-called diseases of civilization, such as cardiovascular disease or high blood pressure.

The association 5 am Tag e.V. and the German Nutrition Society (DGE) therefore recommend at least five portions of fruit and vegetables a day; including two portions of fruit and three portions of vegetables. This amount should supply the body as well as possible with vitamins, minerals and secondary plant substances.

One serving is roughly equivalent to a handful and thus varies according to age and body size.

Numerous nutrition experts agree that a portion of fruit can occasionally be replaced by a glass of fruit juice. This is probably also because the DGE classifies fruit juice as a plant food rather than a beverage due to its high nutrient density.

100 percent pure fruit enjoyment
The background is that fruit juice always consists of 100 percent of the juice of the pressed fruit. This is how it is legally prescribed in the fruit juice ordinance.

100 percent fruit also means that it never contains added sugar or preservatives and colorants.

Just like fresh fruit, fruit juices provide vitamins, minerals and secondary plant compounds. A glass of orange juice (200 ml), for example, can cover more than 50 percent of an adult's average daily vitamin C requirement.

Fruit and vegetable juices are a tasty alternative, especially when you're on the go or in a hurry!

Even in winter, fruit juices offer a wide variety and provide plenty of variety in everyday life: in addition to the classics orange or apple juice, you can find different grape juices, pear juice or even specialties such as quince juice. Regardless of the season, you can enjoy just about any fruit all year round.

5 a day - that's part of it
In addition to a glass of fruit juice and fresh fruit (e.g., an apple, two handfuls of berries, a banana), frozen fruit, a small amount of dried plums or apricots, half a handful of nuts or a smoothie also count as a possible serving of fruit.

In addition to fresh vegetables (e.g., one bell bell pepper, three tomatoes, two handfuls of broccoli or lettuce), a small can of vegetables, a handful of dried legumes (e.g., lentils), pickled vegetables such as sauerkraut, or a glass of tomato or carrot juice count as a serving of vegetables.

A balanced diet with plenty of fruits and vegetables is the basis for a healthy life. The variety of fruit juices can provide variety and enjoyment. Fruit juices are a quick, delicious and easy alternative to fruit and can make it easier to stick to your New Year's resolutions.
(Verband der deutschen Fruchtsaft-Industrie e.V. (VdF))

For excellent sustainability performance: Eckes-Granini Germany passes EcoVadis audit ...

For excellent sustainability performance: Eckes-Granini Germany passes EcoVadis audit ...  (Company news)

...with top marks

As a family-owned company, Eckes-Granini thinks in terms of generations rather than business years. Ecological and social aspects have therefore always been cornerstones of corporate activity. And this is proven once again by the current successful audit by EcoVadis, one of the world's largest and most trusted providers of sustainability ratings for companies. Eckes-Granini has been undergoing the rigorous and comprehensive audit by EcoVadis since 2014, and with success: the company passed with top marks. This places it among the top 1 percent of companies rated by EcoVadis, giving it the 'Platinum Rating'.

"Especially as a manufacturing company that also imports natural raw materials from emerging economies, we are aware of our great responsibility not to exploit our resources but to ensure that present and future generations can live in health and prosperity on this planet," says Dr. Kay Fischer (photo), Managing Director Eckes-Granini Germany. EcoVadis' self-imposed mission is to promote the environmental and social practices of companies through CSR performance monitoring within the supply chain and to support companies in improving sustainability. In addition, the independent EcoVadis institute evaluates and audits its suppliers and logistics partners on behalf of Eckes-Granini.

Holistic sustainability strategy
Since 2019 - and thus one year earlier than planned - all three Eckes-Granini sites in Germany have been operating in a climate-neutral manner. The company is a member of the Center for Sustainable Corporate Management (ZNU) and participates in the "ZNU goes Zero" initiative, which aims to achieve climate neutrality for participating companies by 2022. Eckes-Granini Germany also published its new Environmental Statement for the years 2020-2023 last year, which was produced as part of its sixth EMAS certification. In keeping with its commitment to sustainability, the company has been working in accordance with the internationally recognized Eco-Management and Audit Scheme, or EMAS for short, since 1996. The current publication defines the status quo and further sustainability goals:

-Packaging: Overall, the share of recycled PET (rPET) in the total product range across all brands has been 25 percent since 2020. Eckes-Granini Germany aims to use at least 50 percent rPET across all brands by 2025. The hohes C brand will be using 100 percent rPET in 1-liter PET containers from 2021.

-Cultivation and supply chain: 100 percent sustainable juices and purees by 2030.

-Sugar reduction: Eckes-Granini has already reduced added sugar in its nectars and soft drinks by an average of 10 percent by 2020. The company aims to achieve a further reduction of 10 percent by 2025.
(Eckes Granini Germany GmbH)

Hayman's Peach & Rose Cup now also available in Germany

Hayman's Peach & Rose Cup now also available in Germany  (Company news)

The year 2021 begins with good news for all friends of True English Gin. Because from now on there is something new from the house of Hayman's: The Peach & Rose Cup is a foretaste of a long-awaited and hopefully carefree summer. With its composition of classic London Dry, fully ripe peach, garden-fresh pears and finely sweetened roses, it offers the ideal basis for mixing a drink that is perfect for warm sunny days and balmy nights under the stars. Especially when it is complemented with lemonade or ginger ale, enough ice and seasonal fruits. Then a refreshment comes into the glass, reminiscent of a walk under shady fruit trees.

In keeping with this lightness, the spirit has a lower alcohol content than conventional gin. 25% alcohol volume are in the cup, which has a long tradition in England. As the basis for a pleasantly sweet and at the same time spicy spritz, it enjoys great popularity at summer parties in the land of the Queen. This season, the trend is now spilling over to mainland Europe - the makers of True English Gin are certain of this. The Peach & Rose Cup certainly has all the makings of a trend: ideal for enjoying as a cocktail, fruity like an Aperol, and perhaps even a little more sophisticated.

Anyone in this country who wants to be considered a pioneer for the potential summer drink of the year already has the chance to get their hands on it. Spirits importer Sierra Madre from Hagen now carries the distinctive square bottles typical of Hayman's in its range. In it in each case 0,7 l vacation feeling and the smell of an English garden in full bloom are. This is how summer tastes right from the start of the year and makes you want more.

Hayman's Peach & Rose Cup
700 ml / 25 % alc. Vol.
RRP: €24.99
(mer/Sierra Madre Trend Food GmbH)

When the palate makes big eyes: New Stiegl house beer 'Toll: Kirsche'

When the palate makes big eyes: New Stiegl house beer 'Toll: Kirsche'  (Company news)

Since 1995, the Stiegl Hausbrauerei - situated in the historic brewing vaults of the Salzburg private brewery - has been a creative "beer kitchen" where new, innovative and exciting beer specialties are constantly being created with a wealth of ideas and craftsmanship - much to the delight of beer connoisseurs. A lot has happened here in 25 years, because Stiegl creative brewmaster Markus Trinker and his team always have their finger on the pulse with their beer creations.

In the latest Stiegl house beer with the enticing name "Toll: Kirsche," creative brewmaster Markus Trinker surprises this time with a Cherry Stout. "Fruit beers are in vogue and also very popular with the ladies. The combination of roasted and chocolate notes in conjunction with cherry flavor characterizes this daring but successful beer experiment, which has never been seen before in this form in the Alpine Republic," explains the brewmaster. Once again, Austria's leading private brewery is successfully focusing on diversity, creativity and innovation.

Cherry Stout - cherry magic in the glass
According to traditional tales, many a poacher used to like to drink real deadly nightshade cherries, as they dilated the pupils and thus helped to improve night vision. Of course, there are no real belladonna cherries in Stiegl's Cherry Stout, but beer lovers' palates are likely to be wide-eyed at the enchanting combination of dark stout and cheeky red cherries. That's because Stiegl's new house beer presents itself ruby-black in the glass and with mocha-toned foam that, as it were, heralds a multi-layered aroma of dark chocolate and cherry. "The 'great' flavors of sour cherry and stone fruit embed themselves in a complex play of acidity, the toasty body nestles around it. The charming carbonic acid brings elegance to this typically stout stout, which reveals itself in the aftertaste to be varietally tart and with beguiling cherry magic," Markus Trinker describes his latest beer creation. The fruity stout is also suitable as a food companion, as it goes well with spicy dishes such as steak and BBQ dishes as well as red smear cheese with caramel nuts, and is at the same time the harmonious complement to sweets such as Black Forest cake or a perfect digestif.

Available in stores and restaurants
As of now, the seasonal Stiegl house beer "Toll: Kirsche" is available in the 0.75-liter non-refillable bottle at the Stiegl brew store, the Stiegl beverage store in Salzburg, and online at, as well as from selected partners in the food service and food retail industries. In the catering trade, Stiegl house beers can also be enjoyed (hopefully soon again) freshly tapped from the keg.
(Stieglbrauerei zu Salzburg GmbH)

For even greater customer proximity and innovative strength: Mosca is preparing for the future...

For even greater customer proximity and innovative strength: Mosca is preparing for the future...   (Company news)

...with a holding company structure

On 01.01.2021, Mosca GmbH changed its corporate structures and split up into an overarching group company with several subsidiaries that include the following business units: Machinery & Equipment, Strap & Consumables and Sales & Services. The group company forms the strategic framework and comprises key areas such as human resources, purchasing and training. This enables the Mosca divisions to react more independently and flexibly to customer requirements and changes in the market. Pooling technological expertise in the corporate subsidiaries also strengthens international cooperation, facilitates the sharing of knowledge and further standardises processes and services for customers across the globe.

One principal group company with several new subsidiaries: Mosca GmbH based in Waldbrunn, Germany, is changing over to a new corporate structure at the beginning of the year. The strapping materials division was transformed into an independent company, MOSCA Strap & Consumables GmbH & Co. KG, in April 2020. Now the Machinery & Equipment and Sales & Service divisions have followed suit. "We have merged our technological know-how in development, production and services into independent subsidiaries, which from now on will control and promote their specific areas of expertise worldwide", explains Mosca Chief Executive Officer Simone Mosca. "As paradoxical as it may seem at first glance, dividing up the company and shifting areas of responsibility has enabled us to grow closer together in our international teamwork, while creating more transparency and improving knowledge sharing."

Strapping solutions from a single source
International integration and pooling of expertise have enabled the company to ensure the agility needed to respond faster and more flexibly to customer requirements in the future. From process advice at the end of the packaging line and custom-designed production systems, to strapping materials and services, Mosca customers are accustomed to all-round support. This 'everything from a single source' principle is further strengthened across national borders by the new corporate structure. However, the new organisation will have little immediate impact on Mosca customers, who were informed about changes in liaison team members and addresses before the changeover. Customers now place orders for machines, spare parts or services with Mosca Sales & Service GmbH & Co. KG, for example. Strapping materials are supplied by Mosca Strap & Consumables GmbH & Co. KG in the customary Mosca premium quality.

The Mosca management team consisting of Timo Mosca, Simone Mosca and Alfred Kugler will continue to lead the group company. The six 'Group Directors' working in the Mosca subsidiaries report directly to this management team. "The holding company serves as the backbone for our subsidiaries. Working in close cooperation with the Group Directors, we develop strategies and goals that form the framework for all activities within the corporate group," explains Simone Mosca. "In future, the new structure will make it easier for us to pursue a joint approach, identify trends and develop the best possible solutions for our customers across the globe."

More networking, more efficiency, more innovation
Working shoulder-to-shoulder also enables Mosca to strengthen its international, cross-divisional knowledge sharing amongst its staff. "Our business sites located around the world enable us to maintain close contact with our customers. This customer focus is a core value in our company – and that's why it is important for us to optimally link the expertise and know-how of our employees from Malaysia to Waldbrunn and the USA," says Simone Mosca. The restructuring will not affect the framework conditions for Mosca employees around the world. "Our staff will primarily notice the stronger international focus in that they will be working much more in global, interdisciplinary project teams. We have already gained a lot of positive experience here in the strapping materials division since the spin-off in spring 2020," reports Jan Wessel, Group Director Strap & Consumables.

Mosca will in future focus on the intensive exchange of best practices, particularly with regard to important future issues like sustainability, digitalisation and automation. Jan Wessel: "Ideas and solutions that our colleagues in Asia have long since put into practice could also be helpful in Europe or America – and vice versa. We are looking closely at ways we can learn from each other and realign our processes. This creates even greater efficiency and innovative strength within the divisions and across the entire Mosca Group."
(Mosca GmbH)

Krombacher Group performs well in an extremely difficult 2020 financial year

Krombacher Group performs well in an extremely difficult 2020 financial year   (Company news)

Total output of the Krombacher Group fell by 2.5% to 7.403 million hectoliters in the Corona year.

Photo: Krombacher Pils was once again the Germans' favorite beer in 2020.

Extremely limited catering operations, no festive events, no soccer fans in the stadiums, completely closed night catering and a massively impaired export business - this is how the Corona year 2020 presented itself to the entire brewing and beverage industry. The Krombacher Group recorded an overall loss in output of 0.188 million hectoliters (hl) to 7.403 million hl. Compared to the market, the Krombacher umbrella brand posted better results, landing at 5.723 million hl (-4.8%) for 2020. The Schweppes family was able to grow by 101,000 hl (+7.9%), particularly due to the expansion of the Zero range, despite the most adverse circumstances.
"It is thanks to the high level of commitment and great flexibility of our employees that in 2020, despite all the circumstances, we were able to consistently convince users* with our existing portfolio and also with our new products," commented Uwe Riehs, Managing Director Marketing of the Krombacher Group on the company's results. "The strength of our brands and the cohesion and commitment to each other in our company are key success factors that have come to bear, especially in such a crisis year."

Krombacher remains No. 1 beer brand and grows alcohol-free
Krombacher further consolidated its position as Germany's most popular beer brand in 2020. Despite the pandemic-related significant losses in the keg beer segment, the market leader from the Siegerland region presented itself as extremely stable, particularly in the bottled beer business. This compensated at least to some extent for the losses in the food service, festival and export sectors.

Krombacher Pils was once again the Germans' favorite beer in 2020. Above all, the high product quality and decades of consistent natural positioning made a major contribution to this. Through the further development and reinterpretation of the nature positioning within the revised brand campaign, the brand image was further enhanced across all advertising platforms in the Corona year.

Another important and strategic building block in Krombacher's variety policy is the focus on and expansion of non-alcoholic varieties. A particularly pleasing development was seen here in 2020. Both the isotonic thirst quencher Krombacher o.0% and KROMBACHER'S FASSBRAUSE and the cult brand Vitamalz grew significantly. With the launch of Vitamalz Sport, the trend towards calorie-reduced soft drinks was also further served. More and more consumers are appreciating the variety of Krombacher products, making Krombacher the strongest national beer brand in the non-alcoholic segment as well.

In the area of alcohol-reduced products, another successful new launch was also presented. The new Krombacher lemonade beer in the naturally cloudy lemon variant quickly found many new fans. It impressed not only with its taste and quality, but also with a surprising presentation in product design and customer appeal. And the summer promotion product Krombacher Limobier Mango-Maracuja was also convincing.

Schweppes continues to develop very positively
The brands and products of Schweppes Germany have also found many fans and users in 2020. Since 2006, the Krombacher Group has held the brand and distribution rights for Germany and Austria for the non-alcoholic brands Schweppes, Orangina and Dr Pepper. Despite the very difficult conditions in the restaurant trade, Schweppes Germany was able to achieve a positive result overall. Output for the year grew by 7.9% to 1.384 million hl. Sales climbed to €145 million (+4.5%).

As before, it is the classics such as Indian Tonic Water, Dry Tonic Water and Original Bitter Lemon, among others, that are driving growth. They are all now also available in the new, sustainable 0.75-liter returnable glass bottle. In addition, the boom in Schweppes Russian Wild Berry is not abating. The variety is now one of the top 3 Schweppes products. Another important driver of Schweppes' successful development is the Zero range. Russian Wild Berry Zero, the fourth sugar-free Schweppes variety, has been on store shelves since 2020.

The positive sales in the retail sector in no way conceal the difficult situation in the restaurant trade. The trendy and trendy gastronomy sector, which was particularly hard hit in 2020, was supported by the SUPPORT YOUR LOCAL BAR crowdfunding campaign, among other things. As a central partner of this initiative, among others, Schweppes was able to contribute to stabilizing the bar scene as far as possible through these and many other measures. The result of a recent survey by the gastronomy industry magazine "fizzz", in which Schweppes was voted the top drink in the filler category, is all the more gratifying.

Orangina is and remains an absolute "love brand." And it showed that again in 2020, with the refreshing taste and iconic design of the "Bulby Bottle" convincing more and more people to drink the premium lemonade.

The "oldest soft drink brand in the world" is also enjoying a great development in Germany. With the claim "Tastes good. But not for everyone." Dr Pepper caused a stir again in 2020. Currently, the US cult brand is available in stores in a limited American Football design, in keeping with the current hype.

The distribution and marketing of Schweppes products is handled in part by Drinks & More GmbH & Co. KG, a 100% holding of Krombacher Brauerei.

Outlook: Variety and quality focus remain central elements
"The first half of 2021 is also expected to continue to be dominated by the effects of the pandemic. Planning for this year is accordingly challenging," says Uwe Riehs. "However, we will not be put off by this, but will continue to place our strategic focus on excellent product quality and adequate variety. As in 2020, it will be important for us to take people with us, both our users and our employees. This also relates to our social responsibility, which we will also fulfill this year." Krombacher was already involved in 2020 at the beginning and during the Corona pandemic. Among other things, ethanol was provided free of charge for the production of disinfectant, a donation of €1 million was made to the Corona Emergency Relief Fund of the German Red Cross, and the annual Krombacher donation campaign was brought forward and dedicated to volunteering. Already since 2003, 100 charitable institutions have been supported and promoted annually with € 2,500 each as part of the fundraising campaign.
(Krombacher Brauerei Bernhard Schadeberg GmbH & Co KG)

Design relaunch for Cardenal Mendoza Clásico

Design relaunch for Cardenal Mendoza Clásico  (Company news)

The mahogany-brown premium brandy de Jerez Cardenal Mendoza Clásico is getting a modern upgrade just in time for the start of the year. Not only the capsule and the label shine in a new look, but also the new bottle shape will provide a visual highlight on the spirits shelf in the future. The traditional wax seal remains intact even with the new equipment and continues to carry the unique quality of Brandy de Jerez to the outside world. The relaunch will be accompanied by blogger collaborations in the indulgence and cigar sectors as well as wide-reaching communication measures on social media.

Cardenal Mendoza is an expressive Brandy de Jerez with noticeable maturity and a lasting finish. Particularly characteristic of Cardenal Mendoza Clásico is the full-bodied, smooth sweetness marked by oak and sherry tones. A hint of the years of aging in former sherry casks is also hidden in the new bottle shape of Cardenal Mendoza Clásico, which suggests the shape of a barrel. The unmistakable mahogany tone of the Brandy de Jerez, which is aged for an average of 15 years, can now be seen even more clearly thanks to the switch to white glass and the wide indentation of the bottle base. The golden inscription "CLASICO" on the burgundy capsule clearly distinguishes the product name from the Cardenal Mendoza Carta Real, which is aged for about 25 years. While the curved shape of the front label gives way to a straight-line design, the colorful ornaments remain. The gift box will also match the new label in the future - the colorful label shines on the light beige of the packaging and underlines the expressive taste of the classic with a lightness. Traditional craftsmanship, combined with the highest quality and value, are still reflected in the stylishly embossed wax seal at the end of the bottle neck.

"The pleasure combinations of brandy with cocktails, chocolate or cigars are delighting an ever-growing target group. With the new design of Cardenal Mendoza Clásico, we are appealing to the younger target group in particular. It is a real eye-catcher in any setting," says Jan Rock, Global Head of Corporate Communications at Henkell Freixenet.
(Henkell Freixenet)

Another award for quality: Eight DLG gold awards for Rabenhorst premium juices

Another award for quality: Eight DLG gold awards for Rabenhorst premium juices  (Company news)

he traditional Rabenhorst brand was able to convince with no less than eight juices in international quality testing by the German Agricultural Society (DLG)

Image: Rabenhorst Bio Ingwer Mix.

With over 100 years of knowledge and experience in the production of beneficial juices of the highest quality, the juice experts at Rabenhorst have already been able to enjoy numerous awards from the food industry. This year, the organic juices Rabenhorst B-Aktiv, Bio 120 zu 80, Bio Aronia Muttersaft, Bio Multifrucht and Bio Traditioneller Gemüsesaft have all received the coveted DLG Gold awards. Along with this, Haus Rabenhorst was awarded the DLG Prize for Longstanding Product Quality for the ninth time in a row in April 2020. This prize is reserved for those companies that have always been able to receive at least three of the coveted DLG awards in five subsequent years, thus additionally honoring the special product quality.

When quality becomes a tradition - eight DLG Gold and one DLG Silver awards for nine Rabenhorst juices tested
The traditional company from Unkel on the Rhine has been on this successful track for many decades and is once again able to convince at the end of 2020: in the latest DLG quality test, nine Rabenhorst juices were examined and evaluated. Eight Rabenhorst juices were awarded DLG Gold and one DLG Silver. The coveted DLG Gold was awarded to Rabenhorst Organic Blueberry Nectar, Organic Ginger Mix, Organic Detox, Organic Forest Blueberry, Organic Mild Sauerkraut, Organic Passion Fruit Mini, Organic Ginger Mini and Alles Gute. All the juices tested were convincing both in the extensive sensory quality testing with regard to the test criteria of color, appearance, odor, taste and harmony, as well as in the laboratory analyses and packaging and labeling tests.

"Of course, we are always happy to accept awards for our own work and the philosophy of our company - especially when it comes to the quality of our juices. For us, it is always crucial that we can convince with this quality and thereby retain our users. The DLG Gold awards by renowned and independent quality tests are a clear confirmation for us that we must continue on our path," says Klaus-Jürgen Philipp, Haus Rabenhorst Managing Director.
(Haus Rabenhorst O. Lauffs GmbH & Co. KG)

Pia Kollmar among the 100 most influential women in German business

Pia Kollmar among the 100 most influential women in German business   (Company news)

Picture: Pia Kollmar, Shareholder and Managing Director of OeTTINGER Brewery

In cooperation with the Boston Consulting Group (BCG), manager magazin is presenting women for the sixth year in a row who have had a lasting impact on the economy and have advanced equality. The 100 most influential women in German business will be honoured in the first issue of the business magazine in 2021. Among them is Pia Kollmar, shareholder and managing director of the OeTTINGER brewery, who was honoured in the category "Women Entrepreneurs".

"The news came as a complete surprise to me and I was therefore all the more delighted! When you subordinate so much in your life to the success of your family heritage, the OeTTINGER Brewery, and are then rewarded in such a way, it gives you an enormous amount of strength and motivation to continue in exactly the same way. However, I don't see the award as a personal success alone. The OeTTINGER Brewery lives and breathes through our exceptionally committed employees and, of course, through our outstanding original OeTTINGER products."

With the initiative around the 100 top women in German business, manager magazin and BCG want to document and promote positive change in the corporate world. The women were selected by a top-class jury of representatives from business and politics. The female candidates from different sectors were not selected on the basis of formal offices, but on the basis of their real influence. In addition to women entrepreneurs, other award categories include chairpersons, managers, supervisory board members, expatriates (German women managers abroad), partners and influencers.

Pia Kollmar becomes President of the traditional association BierConvent International
The importance of Pia Kollmar for the entire brewing industry is also taken into account by BierConvent International: at the turn of the year, Pia Kollmar expands her sphere of influence in the brewing sector as the new president of the sponsoring association founded in Munich in 1969. She had already been active as a member, a so-called Notable, for three years. The BierConvent International sees itself as a global institution for research, care and education about the 7,000-year-old cultural beverage beer. Pia Kollmar starts her new honorary office as president of the Convention, which consists of around 200 international personalities, with a special goal: "It is not enough to criticise that only a few top positions are occupied by women. When, as with BierConvent International, the opportunity arises for the first time to be involved as president, I gladly accept this challenge. In doing so, I make it my task to open up this incomparably great association of friends of beer from all over the world more to women. For only together can the strongly male-dominated topic of beer, in all its emotional, social, economic, ecological and culinary facets, be accompanied into the future in the best possible way".
(Oettinger Brauerei GmbH)

Anton Paar opens subsidiary in Ireland

Anton Paar opens subsidiary in Ireland  (Company news)

On January 1, 2021 Anton Paar GmbH opened a new sales subsidiary in Ireland. Anton Paar Ireland Ltd. will further expand sales and service in Ireland and Northern Ireland to ensure excellent customer support on site.

Expanding local presence, improving sales and service, strengthening customer relationships: These are just a few reasons for the opening of Anton Paar GmbH's newest sales subsidiary. Previously, Ireland was co-serviced by the existing subsidiary Anton Paar UK, with the opening of Anton Paar Ireland Ltd. the market can be served from an independent subsidiary. "With Anton Paar Ireland Ltd. we offer our customers even better support directly on site. In Ireland, we expect high potential in the beverage industry, the pharmaceutical industry as well as in surface and particle characterization. We will focus on these fields in order to expand our market share in Ireland," says Friedrich Santner, CEO of Anton Paar GmbH.

The new site is located in the Irish capital Dublin. Huw Bevan, Managing Director of Anton Paar Ireland Ltd.: "We are pleased to be able to position the latest technology and best quality in measuring instruments even more strongly in the market as part of Anton Paar. Our modern, well-equipped office provides space for customer consultation and the presentation of a wide range of measuring instruments in a specially equipped demo lab. The new facility ensures that Anton Paar's technology can be tested first-hand."
(Anton Paar GmbH)

Teeling Whiskey launches new 'Blackpitts', the first peated single malt distilled in Dublin

Teeling Whiskey launches new 'Blackpitts', the first peated single malt distilled in Dublin  (Company news)

Leading Irish whiskey distillery Teeling is expanding its core portfolio of award-winning whiskeys with the launch of Teeling "Blackpitts Peated Single Malt." Following the "Single Pot Still," this is the second bottling from the distillery built in 2015 in the heart of Dublin and the first peated single malt whiskey from the Irish capital.

The novelty will be offered by the Hanseatic family-owned company BORCO-MARKEN-IMPORT from 01 February 2021 for an RRP of 49.99 euros (0.7l) at selected retailers, department stores and the specialized trade in Germany.

Blackpitts brings an old Irish whiskey tradition to life
With the new bottling, the distillery continues its quest to put whiskey from Ireland back on the world stage. The groundbreaking international success of recent years shows: it succeeds! In doing so, the distillery is taking unconventional paths with experimental barrel finishes and production methods in order to exploit and further develop the flavor spectrum and the potential of the category.

Blackpitts thereby joins the limited range of Irish peated single malt whiskeys on the market. The bottling harks back to an age-old tradition of whiskey production in Dublin. At that time, the smoke produced by burning peat during the malting of barley was used. Using smoke to dry the barley during the malting process creates a peated whiskey with a smoky flavor profile.

This was a common practice in Ireland before coal was eventually used in the Irish whiskey industry.

The name of the bottling also harkens back to the flourishing past of Irish whiskey production. Blackpitts is the name of the area that lies behind today's Teeling distillery in the Newmarket district. At the time, the area was synonymous with a variety of businesses, including some of the largest barley malting operations in Ireland.

Triple distillation and maturation in Sauternes and bourbon casks.
Unlike peated whiskies from Scotland, which are traditionally double distilled, Teeling Blackpitts uses triple distillation - a practice for which Dublin-based distilleries were once famous around the world. Triple distillation in pot stills allows the smoky notes to come out better and reduces a "medicinal" character to the whiskey. The special distillation process is combined with Teeling Whiskey's signature innovative barrel aging process, which uses both ex-bourbon and ex-Sauternes white wine barrels. Aging in bourbon barrels develops smoky notes, while wine barrels bring out fruity notes. The choice of casks is inspired by the Teeling Whiskey 24 Years Old, which was named "World's Best Single Malt" at the prestigious "World Whiskies Awards" in 2019. After storage, the Blackpitts is bottled at 46% vol. without cold filtration.

For Jack Teeling, founder and managing director of Teeling Whiskey, the bottling is another milestone in the distillery's history: "When we re-founded Teeling Whiskey in 2012, our goal was to advance the selection and expression of Irish whiskey while reviving the art of distilling in the city of Dublin. With our new Blackpitts Peated Single Malt Whiskey, we have succeeded in doing both. The combination of the centuries-old malting process, which uses smoke from peat to dry the malted barley, and triple distillation at our Dublin distillery results in a very unique Teeling Whiskey. While this style is not for everyone, there are whiskey lovers who enjoy and seek out this unique smoky character. So it's only right that there is now a Teeling Whiskey that fulfills that desire. Rooted in history but with a truly modern approach, our new Blackpitts is truly unconventional Irish whiskey at its best."

Rounding out the enjoyment experience is a dark green bottle that relies on a screen-printed design, metallic label and urban typography. As such, the bottle's décor conveys an industrial feel, evoking the hustle and bustle of the Blackpitts area behind the current distillery.
(Borco-Marken-Import Matthiesen GmbH & Co. KG)

IWA Chairman’s Award for Noel Sweeney

IWA Chairman’s Award for Noel Sweeney  (Company news)

Powerscourt Distillery’s Master Distiller Noel Sweeney (photo) was among six individuals recognised for their outstanding contributions to the Irish whiskey industry at the Irish Whiskey Association’s Chairman’s Awards ceremony which took place virtually.

Drinks Ireland | Irish Whiskey Association is the representative association for the Irish whiskey industry. The Association’s Chairman’s Awards take place biennially and will be awarded this year by outgoing Chairman David Stapleton, founder of The Connacht Whiskey Company. The awards recognise the people, distilleries and industry partners that have made an outstanding contribution to the development of the Irish whiskey industry and category. Noel has played a leading role in the establishment of the Drinks Ireland|Irish Whiskey Association.

In 2017 Noel was inducted to the World Whiskey Hall of Fame. Passionate about his craft and he has devoted over 30 years patiently honing his craft and learning from former Masters. Joining Powerscourt Distillery in 2017 he played a huge part in the design and commissioning of the modern plant and the fist distillate was produced in June 2018.

Over the last few years he has unveiled the first expressions from the Powerscourt Distillery with spirit he formerly distilled in the Fercullen range of Irish whiskies – 8YO Blend, 10YO Grain, 14YO Single Malt in November 2018 followed by an 18YO Single Malt in 2019 and most recently the Fercullen Five Elements 18YO Single Malt. A four style finish, limited edition of just 1,500 bottles.

Noel commented: “Since I started in the industry, Irish Whiskey has been turned on its head. As a Master Distiller I am proud to be part of an innovative wave that moved Irish whiskey beyond just triple distilled, non-peated expressions. We have since seen a rapid and exciting increase in new releases of interesting, high quality Irish whiskey, with much more to follow. Our industry is one of great resilience, ingenuity confidence, and creativity, and I look forward to a bright future for Irish whiskey.”

Commenting, David Stapleton, Chairman of Drinks Ireland | Irish Whiskey Association, said: “I am honoured to present the Chairman’s Awards to such a talented and tenacious group of people who have contributed significantly to the revival of the Irish whiskey industry. The awardees represent the dynamism and ingenuity which is central to our industry.”

The Powerscourt Distillery team are delighted for Noel & his family and congratulate him on his well-deserved recognition for a life time of outstanding contribution to the Irish whiskey industry. Together we look forward to exciting times ahead for Irish Whiskey.
(Powerscourt Distillery)

Anuga FoodTec - new date: 2022 as Special Edition

Anuga FoodTec - new date: 2022 as Special Edition  (Company news)

We have taken a central message from the many conversations we have had with you: There is no substitute for personal exchange! This exchange will not be as possible next March as we all wish. As the effects of the pandemic, such as travel restrictions and partial lockdowns, have worsened in recent weeks and no short-term improvement is in sight, we are forced to postpone the Anuga FoodTec as a "Special Edition" to 26-29 April 2022.

Anuga FoodTec 2022 will be a hybrid!
Flexible, innovative, hybrid! Anuga FoodTec is heading into the future and presents itself in 2022 in a new hybrid format. The mixture of a compact presence trade fair and the digital platform Anuga FoodTec@home creates the best conditions for the industry's re-launch.
We have learned from many conversations: After the pandemic-related dry spell, it's time for trade fairs again. It's time for personal exchange, for intensive networking, for an even more innovative Anuga FoodTec 2022, which will not only bring the industry forward again, but also your business.

Our focus in 2022 will continue to be your safety! With our comprehensive package of measures B-SAFE4Business, we ensure that your trade fair experience is safe - on the exhibition grounds and in the entire Cologne area.

From April 26 - 29, 2022, we look forward to welcoming you in Cologne and also online - as usual with the latest solutions, exciting technologies and sustainable impulses for your success.
(Koelnmesse GmbH)

Starlinger doubles production capacity for plastics recycling systems

Starlinger doubles production capacity for plastics recycling systems  (Company news)

Starlinger has been producing plastics recycling systems from the recoSTAR PET series at its new site in Schwerin, Germany, since the end of August 2020.

Photo: The new production halls of Starlinger in Schwerin, Germany. ©Starlinger

"In the past two years, our division Starlinger recycling technology has seen strong demand for recycling systems. This field of activity with an annual turnover of 130 million Euros constitutes an important mainstay for the future of Starlinger - a mainstay that we intend to build on. With this in mind, we decided to expand our production capacity by opening a new factory," explains Angelika Huemer, CEO and Managing Partner of Starlinger & Co. GmbH. Why a production site in Germany? "We had to act quickly to meet the demand. So it stood to reason that we should make use of existing buildings that we could adapt quickly. uniROTA Maplan Schwerin GmbH, a company affiliated with the Starlinger Group, had unused production halls available. These have now been converted to enable us to manufacture our PET recycling systems," says Huemer. The specialist personnel required for the technically complex assembly work were recruited from the Schwerin area and were trained in Austria. On a total of 11,000 m² of floor space the largest PET processing systems sold by Starlinger recycling technology are assembled - they can reach output rates of up to 3.6 tonnes per hour. The first two systems manufactured at the Schwerin site will be delivered already end of December 2020.
Growth Market PET Recycling

"Particularly in the field of PET recycling we have experienced significant growth since 2018", says Paul Niedl, Head of Sales of the division Starlinger recycling technology. On the one hand, this is due to the stricter guidelines for plastic packaging and higher recycling rates set by individual states and unions of states such as the EU; on the other hand, national and international brand companies such as Coca-Cola are important driving forces. "These brand owners - in Austria the mineral water bottler Vöslauer, for example - are rigorously implementing their sustainability strategy and thus creating a market for recycled PET," says Paul Niedl. "We already have close to 80 PET bottle-to-bottle recycling plants in operation at customers' sites around the world, 12 of them in Germany, Austria and Switzerland alone." As far as other plastics are concerned, Angelika Huemer and Paul Niedl see an urgent need for action: "There is a lack of incentives for companies and, above all, concrete specifications from politicians and legislators about how to establish the sustainable use and reuse of plastics in both an economic and social sense. The media plays an important role, too, in this. We need binding regulations, and the implementation of such regulations needs to be monitored", adds Huemer, in conclusion.
(Starlinger & Co. Gesellschaft m.b.H.)

Innovative and recyclable drink cooler made with paperboard

Innovative and recyclable drink cooler made with paperboard  (Company news)

Showcasing a sustainable alternative for food packaging – that was the aim of the new demo project by Weilburger Graphics. The company created an innovative and recyclable beverage cooler made from paperboard and using a completely new waterproof coating.

For the material they chose Metsä Board’s, part of Metsä Group, strong and lightweight fresh fibre paperboard. The innovative packaging comes with a cooling tray and that can take up to 500 g of crushed ice or cold water. MetsäBoard Prime FBB EB eco-barrier paperboard was used with Weilburger Graphics’ new Senolith® water-based barrier coating to keep the water inside the cooler.

"Many of our customers, especially in the food, cooling and frozen food sectors, are looking for environmentally friendly packaging solutions that are also safe for direct food contact. Often these solutions need to be waterproof," says Arno Dürr, Sales Director at Weilburger Graphics GmbH, an international coating, flexo inks and adhesive manufacturer based in Germany.

The main body of the box, including a bottom and a cover, was made of MetsäBoard Classic FBB 340 g/m², while the special cooling tray, as well as the compartment separator for easy fill up was made of Metsä Boards eco-barrier paperboard MetsäBoard Prime FBB EB 265 g/m².

"Both the idea and the implementation turned out very well. The result was a sustainable alternative to conventional packaging methods, which also has an impressive feel and look. In the future this kind of package might be an option also for fresh fruit and other foods that need to be chilled," says Gabriel Goldmayer, Account Director at Metsä Board.

Fresh fibre paperboards usually tolerate humidity better than recycled fibre based grades. They are also lighter, and therefore enable a lower carbon footprint of the packaging. After use they are recyclable contributing hence to circular economy.
(Metsä Board Corporation)

Torres Brandy now gives Torres 10 a modern look

Torres Brandy now gives Torres 10 a modern look  (Company news)

Torres Brandy from the Spanish wine house Miguel Torres, one of the most prestigious and famous in the world, presents a modern and contemporary design for the iconic Torres 10. The conversion to the new bottle design is made by the Hanseatic family-owned BORCO-MARKEN-IMPORT.

The tasteful world of Torres, which has always blended tradition and a forward-looking view, is henceforth underlined by a slimmer bottle shape and a significant revision of the label. The yellow color of the label is one of the most characteristic design elements of Torres with high recognition value and continues to adorn the bottle as an attention-grabbing eye-catcher. In the future, the unmistakable hue will be harmoniously harmonized with a noble and subtle gold tone, which underlines the premium character of Torres 10 with a high demand on aesthetics. In combination with a more filigree typography in black and a black band with a gold border and the inscription "Reserva Imperial", which adorns the neck of the bottle with a special feel, the design appears more minimalist and contemporary than before.

A highlight also offers the signature of Juan Torres, which is incorporated centrally on the label and attracts all eyes. This highlights the history of Torres, because it was Juan Torres who was the first member of the Torres family to dedicate himself to brandy production, thus laying the foundation for the success story.

The design is rounded off by a lid that shows the outline of a tower - the traditional family symbol of the Torres family. This is additionally embossed with the portrait of Juan Torres on the top, which excellently and artistically complements the high quality of the design.

Torres 10 is a brandy produced in the Penedès region of Spain, near Barcelona. It is the result of an exquisite selection of the three white grape varieties characteristic of the region, Parellada, Macabeo and Xarel.lo, a traditional distillation and a long aging in American oak barrels using the solera method. Torres 10 is sold in 70 countries worldwide and is prominently featured in bars and restaurants, where Torres 10 provides noble moments of pleasure, either neat or as a cocktail.

According to the Drinks International magazine's 2020 Brand Report, Torres Brandy is the preferred brandy brand of bartenders and tops the brandy rankings of "Top Trending Brands" and "Bestselling Brands," based on a survey of more than 100 bars that are among the world's best.
(Borco-Marken-Import Matthiesen GmbH & Co. KG)

Hassia Group appoints Head of Sales for Carolinen, Güstrower Schlossquell and ...

Hassia Group appoints Head of Sales for Carolinen, Güstrower Schlossquell and ...  (Company news)

...Gaensefurther Schloss Quelle brands

Sven Wortmann (57, photo) has been Managing Director Sales for the Carolinen, Güstrower Schlossquell and Gaensefurther Schloss Quelle brands since January 1, 2021.

A graduate in business administration, Wortmann began his sales career at Aldi Nord and then moved to the Hol ab! beverage chain before rising within Edeka Südwest to become Commercial Director of the neukauf markt subsidiary. In 2004, he moved to the Dohle Handelsgruppe and took over as Head of Central Purchasing Beverages; from 2016, he was responsible as Managing Director for Purchasing and Sales at the beverage logistics service provider Trinks. Andreas Dietzel, Managing Director Sales HassiaGruppe: "We are delighted that in Sven Wortmann we have been able to recruit an industry expert for the vacant position of Managing Director Sales, who will be a competent contact for our partners in food retailing, beverage wholesaling and retailing, and the catering industry." This is the first time the sales professional has switched sides: from a retail company to a food manufacturer. "I am looking forward to the new tasks and working with a highly motivated team," adds Sven Wortmann.

The former regular soldier likes to devote his free time to nature photography and enjoys events of the Rheingau Music Festival; gladly with a targeted detour to the wine-growing regions of the region or Germany-wide.

As of January 1, 2021, the locations, brand and distribution rights to Carolinen, Güstrower Schlossquell as well as Gaensefurther Schloss Quelle have been transferred to the Hassia Group.
All three operations are to be continued and the brand business expanded. The Hassia Group will thus unite eleven locations and around 1,750 employees under its roof. In fiscal 2019, the family-owned company stood for sales of 820 million liters of non-alcoholic soft drinks as well as cider and revenue of €282 million.
(Hassia Mineralquellen GmbH & Co. KG)

New, Limited Edition 18YO single-malt launched by Powerscourt Distillery

New, Limited Edition 18YO single-malt launched by Powerscourt Distillery  (Company news)

Powerscourt Distillery unveils a Very Special Limited Edition, Fercullen 18-Year-Old Single Malt of “Five Elements”

Limited to 1,500 bottles only, the eagerly anticipated “Five Elements” 18 year old addition to the Fercullen range is a truly complex, flavoursome & unique whiskey for the discerning whiskey enthusiast

November 11th 2020 saw the launch of the eagerly anticipated limited edition 18 year old single malt Fercullen from Powerscourt Distillery. Following the release of the original Fercullen 18-year-old in 2019, Master Distiller Noel Sweeney, today unveiled his latest “Five Elements” expression of just 1,500 bottles.

According to sources, the “Five Elements” include:
-A Single Malt, A Single Distillery, A Single Distiller.
-Two types of oak maturation; American White Oak and European Oak.
-Three different finishing casks; Red Wine, Ruby Port and Rum.
-Four styles; Bourbon, Red Wine, Ruby Port and Rum.
-The globally-recognised touch and blending expertise of Master Distiller Noel Sweeney.

Producing a truly complex, flavoursome and unique whiskey, Noel applied his vast experience to ensure different proportions of each style to lend balance and expression to the Five Elements within the limited release.

In anticipation of a complex compilation of different styles and finishes, rare stocks of 16-year-old Single Malt matured in American white oak, ex Bourbon barrels, were decanted and filled into carefully selected casks of red wine, ruby port and rum. After years of finishing our Master Distiller chose each cask for this compilation. 18-year-old Malt exclusively matured in ex Bourbon was also used to bind and balance the delicate flavours with those from the finishes in this rare composite expression.

The red wine cask finish was achieved over three years. European oak red wine casks imbue a tannic characteristic which is mellowed and balanced by the malt sweetness of the whiskey finished in ruby port casks and the tropical aroma and palate from rum casks. All three were married with bourbon barrel 18-year-old whiskey, the four styles then expertly combined by a Master’s touch to produce a symphony of flavours in this rare and exceptional Single Malt Irish Whiskey.

Noel commented, “A unique whiskey is always a pleasure to develop. Working to distill, mature, finish, blend and balance this rare composite expression represents the years of experience and patience required to bring all the elements together forming something truly special”.

Bottled at 46% ABV, Fercullen Five Elements 18-year-old Limited Edition will be available to pre-order online at from the 11th of November and at selected off-licences around the country.

RRP for this edition limited of just 1,500 bottles is €180.
(Powerscourt Distillery)

Product launch for the GEMÜ R563 eSyStep control valve and expansion of the ...

Product launch for the GEMÜ R563 eSyStep control valve and expansion of the ...  (Company news)

... GEMÜ 566 control valve with GEMÜ eSyStep actuator

Picture: GEMÜ R563 (left) and GEMÜ 566 (right) control valves with GEMÜ eSyStep motorized actuator

GEMÜ, a manufacturer of high-quality valves, measurement and control systems, launches the GEMÜ R563 eSyStep, a new control valve with a motorized actuator. The valve specialist has also expanded the GEMÜ 566 control valve with the GEMÜ eSyStep actuator.

The GEMÜ R563 eSyStep control valve is preferably used for control applications with low flow rates. With Kv values from 63 l/h to 3300 l/h, it is possible to react to customer-specific control parameters. Due to the use of selected plastics and elastomers in the media wetted area, the valve has a wide range of uses and can be used with a wide variety of media, for example for supplying water for mixing precise ratios of acid and lye in ion exchangers.

The GEMÜ R563 eSyStep is also used in winter service vehicles. The proportion of brine in the road salt is regulated by the motorized control valve. The brine tanks are equipped with sensors and an automatic water supply to keep the proportion of salt and water at the optimum ratio at all times.

The GEMÜ 566 control valve can also be used to control minimal volumes thanks to its Kv values of 63 l/h up to 2500 l/h, each with an equal-percentage and linear control characteristic. The separation between the media wetted area and the actuator component is achieved by an isolating diaphragm. The diaphragm is available in EPDM or FPM materials. In addition to the pneumatically and manually operated actuators already available, a design with the GEMÜ eSyStep motorized actuator will also be available in future.

General information on the GEMÜ eSyStep actuator
GEMÜ eSyStep is a universal actuator for open/closed and simple control applications and consists of a compact spindle actuator with stepper motor and an integrated IO-Link interface for exchanging process data. A positioner is integrated as standard. Further components and accessories can be fitted using an interface. An emergency power supply module can be used to configure the actuator to a safety position. The self-locking actuator holds its position in a stable manner when idle and in the event of power supply failure. The actuating speed is a maximum of 3 mm/s.Thanks to its slim design, the actuator is also perfect for block solutions. The actuator is also used in the GEMÜ 543 angle seat globe valves and GEMÜ 533 straight globe valves.

With the product range expansion in the field of motorized valves with the GEMÜ eSyStep actuator, GEMÜ offers attractive alternatives to compressed air systems.
(GEMÜ Gebr. Müller Apparatebau GmbH & Co. KG)

Aluminium beverage can recycling in Europe hits record 76.1% in 2018

Aluminium beverage can recycling in Europe hits record 76.1% in 2018  (Company news)

34 billion cans recycled, or 457,000 tons of aluminium

The overall recycling rate for aluminium beverage cans in the European Union, Switzerland, Norway and Iceland rose by more than 2% from 2017 (74.5%), to reach an all-time record of 76.1% in 2018. The total amount of aluminium recycled increased by 37,000 tonnes to an impressive 457,000 tonnes, representing a total GHG emissions saving of 3.7 million tonnes of CO₂ eq. This is equivalent to the amount of GHG emissions of a mid-size European town of 400,000 inhabitants like Palma de Mallorca, Szczecin or Bologna.

Can manufacturers (members of Metal Packaging Europe) and their aluminium suppliers (members of European Aluminium) are very pleased with the new result and believe that can recycling rates can be further improved, providing that separate packaging collection systems (‘yellow’ or ‘blue’ bags and bins) in Europe are further optimised and are complemented by modern and balanced deposit return schemes for beverage cans and other relevant beverage containers. These schemes can be very helpful in moving beverage can recycling levels towards 90% or more.

Leonie Knox-Peebles, CEO of Metal Packaging Europe, stated: “With an impressive recycling rate of 76.1%, the aluminium beverage can is well positioned to contribute to the EU’s vision of becoming a truly circular economy. Consistent year-on-year increases on already high rates, combined with a well-functioning market for recycled material, demonstrate that the aluminium beverage can is a sustainable packaging solution with a key role to play in a resource-efficient society.”

Maarten Labberton, Director Packaging Group at European Aluminium, added: “We hope that our recycling success and permanent material properties are recognised in the upcoming review of the EU Packaging and Packaging Waste Directive and that a distinction is made between materials which can be recycled endlessly and materials which down-cycle after only a few reuse or recycling trips.”
(Metal Packaging Europe GIE)

PepsiCo makes significant contribution to the German government's National Reduction ...

PepsiCo makes significant contribution to the German government's National Reduction ...  (Company news)

... and Innovation Strategy

-Since 2015, reduction of the average calorie content of PepsiCo soft drinks in Germany by more than 10%.
-By 2025, 67% of PepsiCo soft drink sales volume will be sugar-free
-100% of PepsiCo soft drink product innovations are reduced or completely sugar-free

In the wake of the Federal Ministry of Food and Agriculture's interim report on the German government's National Reduction and Innovation Strategy, PepsiCo Deutschland reaffirms its commitment to making a lasting contribution to the plan of Julia Klöckner, Federal Minister of Food, Agriculture and Consumer Protection. Together with other member companies of the Wirtschaftsvereinigung Alkoholfreie Getränke (wafg), the world's second-largest food company is actively participating in the industry's goal to reduce sugar and calorie content in soft drinks by 15% by 2025.

For years, PepsiCo has been working continuously to reduce sugar, salt and saturated fat content in its products as part of its global sustainability agenda "Winning with Purpose" to make it easier for consumers to eat a balanced diet. In Germany, for example, 48% of the volume of soft drinks sold today is already sugar-free - including popular brands such as Pepsi MAX and Schwip Schwap Zero, among others. By 2025, this share is expected to increase to 67%. In addition, a further 21% of the soft drinks portfolio is currently already reduced-sugar or low-calorie, such as the Lipton Ice Tea portfolio. Going forward, the company is committed to launching only reduced-sugar or completely sugar-free product innovations in the soft drinks category in the DACH region, excluding energy drinks.

"As PepsiCo, we are doing everything we can to ensure that around 70% of our beverage volume sold is sugar-free by 2025," said Isabel Teves, Beverages Lead DACH. "Pepsi's current reformulation is a good example of how we are not only offering our customers better product options within our portfolio, but continuously reducing added sugars in our current beverages as well."

"We welcome the contribution that PepsiCo, together with other companies in the industry, is making to the German government's National Reduction and Innovation Strategy," said Anja Roth, Süßstoff-Verband e.V. Germany. "A decisive contribution to success here is the regular and partnership-based exchange on the latest research findings."

PepsiCo has also set ambitious goals in the snack segment to reduce the addition of salt and saturated fats. For example, by 2025, at least 75% of the snack portfolio on a global level should contain no more than 1.3 milligrams of sodium per calorie. In the DACH region, 71% of the snack portfolio already meets this target. In addition, 75% of the food portfolio at global level should also contain no more than 1.1 grams of saturated fatty acids per 100 calories by 2025. Here, too, the DACH region is setting a good example: 99% of the snack portfolio already meets the target value.
(Pepsico Deutschland GmbH)

Ulrich Brendel new member of the VLB Board of Directors

Ulrich Brendel new member of the VLB Board of Directors  (Company news)

The general meeting of the Versuchs- und Lehranstalt für Brauerei in Berlin (VLB) e.V. on December 7 unanimously elected the managing director of technology at the Warsteiner Group, Ulrich Brendel, to the board of directors. In this role, he replaces Peter Himmelsbach, who retired in June of this year.

Photo: Ulrich Brendel, Managing Director of Technology at Warsteiner Group, was unanimously elected to the VLB Board of Directors.

Ulrich Brendel began his career at Warsteiner Brewery in 1992 as a plant engineer. In 2002, he rose to the position of technical director and in 2007 assumed complete responsibility for operations at the headquarters in Warstein. In July of this year, Brendel was appointed Managing Director Technology of the Warsteiner Group with seven brewery locations, replacing Peter Himmelsbach, who retired at the end of June.

Ulrich Brendel has a long association with VLB Berlin. For example, he has been an active member of the Logistics Committee of the Business Administration Committee (BWA) of VLB Berlin for around two decades, providing important impetus as chairman from 2007 to 2020.

The Warsteiner Brewery (Haus Cramer) is one of the longest-standing member companies of the VLB and has been represented there on the Board of Directors for decades, most recently by Peter Himmelsbach. With his retirement from active professional life, the General Meeting on December 7, 2020, unanimously accepted the proposal to elect his successor Ulrich Brendel also to the Administrative Board of VLB.

"I am pleased about this confidence and gladly take over this honorary office," said Ulrich Brendel following the vote, which was conducted online due to the ongoing Covid 19 pandemic.

The Board of Directors decides on all fundamental matters affecting the VLB and is thus one of the three steering bodies of the VLB, along with the General Assembly and the Executive Board. It is elected by the General Assembly for a period of four years and currently has nine members.
(Versuchs- und Lehranstalt für Brauerei in Berlin (VLB) e.V.)

Tobias Wiesner becomes new managing director of Vivaris

Tobias Wiesner becomes new managing director of Vivaris  (Company news)

The Vivaris Getränke GmbH & Co. KG, a subsidiary of Berentzen-Gruppe Aktiengesellschaft, has a new managing director in Tobias Wiesner from 1 April 2021. Wiesner thus succeeds Frank Völkner, who is leaving the company at his own request on 31 March 2021 to take up a new challenge. Vivaris is responsible for the non-alcoholic beverage business within the Berentzen Group. Wiesner will also be a member of the group's management board.

"We are pleased to be able to introduce Tobias Wiesner, a new managing director with many years of experience and outstanding expertise in the field of non-alcoholic beverages," says Oliver Schwegmann, member of the Executive Board of Berentzen Group Aktiengesellschaft. Wiesner is currently still working for Valensina GmbH. As a member of the company's management board, he has been responsible for the entire brand sales since 2016 and has successfully developed the business. Wiesner has been working for Valensina since 2006 in various sales positions and in marketing. The 45-year-old previously started his career at InBev Germany.

"Our goal is to develop Vivaris from a predominantly regional well operation with a high proportion of concession and contract filling business into a self-confident national branded goods manufacturer. We have already taken the first important steps in this direction. We are convinced that together with Tobias Wiesner, we will continue to successfully shape the future path," says Schwegmann.

Wiesner will also become managing director of Berentzen-Vivaris Vertriebs GmbH from 1 April 2021. The Group company, which was launched in July 2020, bundles the sales activities of the Berentzen Group's sales force for branded spirits and non-alcoholic beverages. Here, too, Wiesner succeeds Frank Völkner.
(Berentzen-Gruppe Aktiengesellschaft)

Plant-based and recyclable plastic bottles now enabled with VTT's new FDCA technology ...

Plant-based and recyclable plastic bottles now enabled with VTT's new FDCA technology ...  (Company news)

...using citrus peel as raw material

The shift from fossil-based to renewable bio-plastics requires new efficient methods. New technology developed at VTT enables the use of pectin-containing agricultural waste, such as citrus peel and sugar beet pulp, as raw material for bio-based PEF-plastics for replacing fossil-based PET. The carbon footprint of plastic bottles can be lowered by 50% when replacing their raw material of PET with PEF polymers, which also provides a better shelf life for food.

“In the near future, you may buy orange juice in bottles that are made out of orange peel. VTT’s novel technology provides a circular approach to using food waste streams for high-performance food packaging material, and at the same time reducing greenhouse gas emissions,” shares Professor of Practice Holger Pöhler from VTT”.

PET (polyethylene terephthalate) and other polyesters are being widely used in food packaging, plastic bottles and textiles. The annual production of PET products is estimated at 30 million tonnes. Replacing fossil-based PET with plant-based PEF (polyethylene furanoate) polymers can lower the carbon footprint of the products by 50%.

Moreover, the barrier properties of PEF plastics are better than PETs, meaning that the food products have a longer shelf life. PEF is a fully recyclable and renewable high-performance plastic. Therefore, it opens up possibilities for the industries to reduce waste and to have positive impact on the environment.

VTT’s technology has significant advantages for making bio-based PEF plastics. The technology uses a stable intermediate for the production of FDCA (2,5-furandicarboxylic acid), one of the monomers of PEF, which enables a highly efficient process. In addition, utilising pectin-containing waste streams opens up new possibilities for the circular economy of plastics.

VTT’s unique scale-up infrastructure from laboratory to pilot scale ensures that this new technology will be brought to a technology readiness level that will allow polymer manufacturers’ easy transition to full scale.

VTT has patented the technology, and the research has been published in the scientific journal Green Chemistry on 7 December 2020: A unique pathway to platform chemicals: aldaric acids as stable intermediates for the synthesis of furandicarboxylic acid esters.
(VTT Technical Research Centre of Finland)

Brown-Forman Deutschland launches new collector's item: Woodford Reserve Master's ...

Brown-Forman Deutschland launches new collector's item: Woodford Reserve Master's ...  (Company news)

...Collection 2020

Very Fine Rare Bourbon is the auspicious name of this year's limited Woodford Reserve Special Edition, for which Master Distiller Chris Morris and Assistant Master Distiller Elizabeth McCall were inspired by the rich history of Woodford Reserve Distillery and their own career paths.

Edition No. 16 of the traditional Master's Collection is aged in barrels from 2003, among other things. This year Chris Morris was appointed Master Distiller of Woodford Reserve Distillery and founded the annual Master's Collection.

Elizabeth McCall, who together with Chris Morris selected the very rare casks for this year's edition, explains what makes this Bourbon so special: "Due to the many heat cycles during the year in our heated warehouses, the whiskey yield per cask is extremely low. This makes a long aged product at Woodford Reserve not only a rarity, but also a demanding performance for a distiller".

This year, collectors and lovers of the Master's Collection can look forward to even more in addition to the exquisite taste experience. The 16th edition is presented for the first time in a new bottle design that is more closely based on the look of the classic Woodford Reserve bottle. A massive bottle base that lifts the bottle as if it were on a pedestal, clear lines, a long slim neck with a black cuff and subtle golden lettering give the bottle a timeless and modern look at the same time and underline the exclusive character of this top-class Bourbon.

The Woodford Reserve Master's Collection Very Fine Rare Bourbon will be available nationwide in the 700 ml bottle from February 2021 at selected retailers at a price of 119.99 euros (recommended retail price, 45.2% vol.).

Each Master's Collection enriches the Woodford Reserve product portfolio for a limited period. The starting point of the editions is the classic Woodford Reserve Bourbon, which is based on the so-called "5 Sources of Flavor", the columns cereals, water, fermentation, distillation and maturation. The Master Distiller pays special attention to them. Only the best ingredients from the region with the knowledge handed down for generations make the special Woodford Reserve Kentucky Bourbon Whiskey.
(Brown-Forman Deutschland GmbH)

Neumarkter Lammsbräu: First certificate for effective climate protection through ...

Neumarkter Lammsbräu: First certificate for effective climate protection through ...  (Company news)

... regional humus build-up

The organic pioneer Neumarkter Lammsbräu is committed to climate protection in partnership with the organic farmers of the Erzeugergemeinschaft für Ökologische Braurohstoffe (EZÖB) (Producers' Association for Organic Brewing Materials) by building humus and offsetting CO2 on regional farmland. The directly measurable success of the project is now documented by the first compensation certificate for 25 tonnes of CO2. Angela Maria Abler-Heilig and Wolfgang Abler from the certification partner CarboCert GmbH presented the certificate to Lammsbräu owner and managing director Johannes Ehrnsperger and the EZÖB farmers Werner Schwarz and Alexander Walter: The two organic farmers cultivate two of Lammsbräu's own fields completely ecologically and thus specifically rebuild the fertile soil layer, the humus. They are supported by the Upper Palatinate organic brewery.

Johannes Ehrnsperger, owner and managing director of Neumarkter Lammsbräu: "The CarboCert certificate shows in black and white, using the example of two of our EZÖB farmers' fields, what can be achieved for climate protection through sustainable management and consistent commitment in domestic agriculture."

The background is that climate change cannot be fought only by avoiding climate gases such as CO2. It is just as important to create and strengthen so-called CO2 sinks, which once released bind CO2 again. Organic farming addresses both these issues at the same time: Organic farms use on average about 40 percent less energy per hectare than conventional farms and produce correspondingly less CO2. This effect is mainly due to the complete abandonment of synthetic fertilisers and pesticides. On the other hand, the consistent renunciation of agrochemicals leads to the regeneration of natural soil life and fertile humus. Just one percent more humus per hectare binds at least 50 tonnes of CO2 and makes ecologically managed farmland one of the potentially most effective CO2 sinks.

Neumarkter Lammsbräu has been promoting organic farming and thus healthy, humus-rich soils for decades. These not only protect the climate, but also additionally contribute to water and species protection. In addition to supporting its EZÖB farmers in the CarboCert project, the organic brewery is a founding partner of positerra GmbH, which also promotes humus build-up. In addition to climate, water and species protection, the active humus build-up creates a double win-win situation for the farmers and the brewery: the farmers' fields become more productive and Neumarkter Lammsbräu can compensate for part of its unavoidable CO2 emissions.
(Neumarkter Lammsbräu Gebr. Ehrnsperger)

GEMÜ ball valves for industrial applications

GEMÜ ball valves for industrial applications  (Company news)

Picture: GEMÜ B20 and GEMÜ B42 ball valves

The valve specialist GEMÜ is expanding and changing its product range of industrial ball valves. General applications are covered by focussing on selected designs.

All ball valves are designed for use in industrial applications, predominantly for use in chemical engineering, water treatment, mechanical engineering, the processing industry and in power generation and environmental systems. GEMÜ ball valves are primarily used for the control and regulation of liquids.

With a view to these industry-focussed applications, GEMÜ has revised its range of shut-off valves in the form of ball valves made of metal.
The new ball valve range is a further development of the well-known design trusted by users, and fulfils all current normative standards. In addition, the sealing concepts and installation-relevant features have been optimized as part of the update. With the launch of B series ball valves, these significant optimizations have been implemented in the new GEMÜ ball valve generation, which is also reflected in the new choice of name.

The GEMÜ B20 ball valve is impressive due to its low weight and compact design. It is a two-piece 2/2-way ball valve made of metal, which is manually operated. The plastic sleeved hand lever is lockable. The seat seal is made of PTFE and the ball valve is compatible with DIN and NPT threaded connections.

The GEMÜ BB02, B22, B42 and B52 ball valve series is based on 3-piece body 2/2-way metal ball valves, available in nominal sizes DN 8 to 100. The ball valves are suitable for vacuum applications and require little maintenance. The 3-piece body construction makes assembly of the series simple. The standardized top flange in accordance with DIN EN ISO 5211 means that actuator mounting and replacement is simple. Butt weld spigot, flange and threaded socket connection types are available.
The following structures are possible:
GEMÜ BB02 is delivered with bare shaft, GEMÜ B22 has a hand lever for manual operation, GEMÜ B42 is pneumatically operated and GEMÜ B52 is motorized.

The GEMÜ BB06, B26, B46 and B56 ball valve series comprises one-piece ball valves made of metal. Ball valves in nominal sizes DN 15 to 100 are available. The ball valves have a compact design and high flow rates because the ball enables a full bore. Similar to the GEMÜ BB02, B22, B42, B52 series, there is compliance according to PED, and ATEX versions with an antistatic unit is available. For the compact flange series, installation of various actuators is made simpler, since a standardized top flange according to DIN EN ISO 5211 is present.

The following constructions are possible for this series:
GEMÜ BB06 is available with bare shaft, GEMÜ B26 is manually operated and GEMÜ B46 is pneumatically operated and B56 is motorized.

GEMÜ offers a suitable solution for many industrial sectors thanks to the various ball valve series. The new B series ball valves are now available from GEMÜ or in the GEMÜ online shop.
(GEMÜ Gebr. Müller Apparatebau GmbH & Co. KG)

Altia named Vodka Producer of the Year in the prestigious International Spirits Challenge 2020

Altia named Vodka Producer of the Year in the prestigious International Spirits Challenge 2020  (Company news)

The International Spirits Challenge, one of the most recognized competitions in the industry, has awarded Altia the title of Vodka Producer of the Year. This recognition is a true testament not only to Altia’s skilled product development work and high-quality production, but also to Finnish barley and pure ground water, which are used to distill vodka for home and export markets at Altia’s pioneering Koskenkorva distillery.

The International Spirits Challenge – the most respected and influential competition for spirits – is held annually and rewards both the best products in the world as well as their producers. The title of Vodka Producer of the Year bestowed on Altia is a tribute to the high quality of Finnish vodka production and to Altia’s excellent product development work.

“This respected award further strengthens our position as a Nordic role model in innovations in the beverage industry”, states Altia’s CEO Pekka Tennilä.

Held for the 25th time this year, the International Spirits Challenge
(ISC) is based on blind tastings conducted by a panel of experienced industry professionals. The Producer awards, such as Vodka producer of the Year, recognize the best performing drinks producers in the challenge. The winning drinks of a specific spirits category are re-evaluated for the Producer award and the contestant with the highest-ranking drinks is awarded.

Over 1,700 entries from nearly 70 countries are sent to the competition every year. As a truly global competition, ISC’s Producer award supports Altia’s and its Nordic brands’ growth in competitive international markets, where the ability to introduce new, exciting product launches is crucial. Altia’s key brands have been very successful in international industry competitions, winning many prominent product-specific awards during the past year.

ISC’s Producer award is also a recognition of the successful continuous distillation process at Altia’s Koskenkorva distillery, which ensures the production of consistent, high-quality grain spirit. The Koskenkorva distillery is a modern, state-of-the-art production plant that operates based on the principles of circular economy. The barley grain is fully utilized – even up to the husks, which are used as fuel in the distillery’s own bioenergy plant. The Koskenkorva distillery received the Green Company of the Year award in 2018. Altia’s ambitious goal is that its own production will be carbon neutral by 2025.
(Altia Plc)

Reaching net zero greenhouse gas emissions by 2040

Reaching net zero greenhouse gas emissions by 2040  (Company news)

Damian Gammell, CEO Coca-Cola European Partners (CCEP) :
I’m proud to announce that we’ve taken another important step in our sustainability journey by setting an ambition to reach net zero greenhouse gas (GHG) emissions by 2040.

To support this ambition we have set a target to reduce absolute GHG emissions across our entire value chain by 2030.

This target has been validated by the Science Based Target Initiative (SBTi) as being in line with a pathway to limit global warming to 1.5ºC – the goal of the Paris Climate Agreement.

Rigorous, science-based, carbon reduction targets underpin our ambition. We will chart and report our progress – and we want to encourage more businesses to adopt this approach.

Our focus will be on reducing emissions across our entire value chain – from the raw ingredients we source and the packaging we use, to the drinks we sell. However, we can’t achieve this alone. Over 90% of our GHG emissions are related to the activities of our suppliers, so we will be supporting them to:
-Set science-based GHG emissions reduction targets by 2023
-Use 100% renewable electricity across their operations by 2023
-Share their carbon footprint data with us

We have committed to a ‘reduction-first’ approach – prioritising a reduction in GHG emissions as far as we possibly can. Where we can’t reduce emissions any further, we’ll invest in methods to remove carbon from the atmosphere or verified carbon offset projects.

Over the last decade we have significantly decarbonised our business. I am proud of what we have achieved through the work of our colleagues, partners and stakeholders to deliver against our This is Forward sustainability action plan.

We’ll explore how to make our manufacturing sites fossil-fuel free and will transition six of our manufacturing sites to be carbon neutral by the end of 2023.

We have accelerated our ambition to use zero virgin oil-based PET in our plastic bottles within a decade. We introduced new packaging solutions this year, such as CanCollar and KeelClip paperboard, and we will innovate in refillable packaging and dispensed technology.

But we can and must do more. Our ambition is supported by a €250 million investment over three years and by integrating a carbon reduction target into our long-term incentive plan for leaders. These actions are some of the steps we’ve taken to put sustainability at the heart of our business and hold ourselves accountable.

This is an important moment for our business. We are demonstrating our commitment to go even further and faster to help tackle climate change and create a better future. I’m thankful to our colleagues, partners, suppliers and stakeholders for supporting us on this journey. Together, we can make a difference.
(Coca-Cola European Partners (CCEP))

New materials, strategies and technologies for the circular economy and digitization ...

New materials, strategies and technologies for the circular economy and digitization ...   (Company news) the dvi's Digital Packaging Days

The packaging industry network met from December 2-4, 2020, as part of the Digital Packaging Days of the Deutsche Verpackungsinstitut e. V. (dvi). More than 300 industry experts and students benefited from impulses and concrete insights on sustainable material innovations, digital strategies for SMEs, recycling of paper composites and award-winning start-up technologies for circular economy and digitalization. A special matchmaking tool also provided a highly used opportunity for direct contact between participants in face-to-face B2B meetings.

"The Dresden Packaging Conference has been an important networking and information platform for the industry for 30 years. We were able to successfully maintain this character even in Corona times through the Digital Packaging Days format," says a pleased dvi managing director and event moderator Winfried Batzke (photo), looking back on an "exciting and successful event." Even if the dvi would have preferred to invite the industry to the pre-Christmas Elbe metropolis as usual, the new format also offers advantages, according to Batzke. These include the fact that "this year we were not limited by the number of chairs and were therefore able to allow over 100 students from Germany and Austria to attend. That was worthwhile for everyone. While the new generation benefits from early contacts and valuable insights, the professional participants have a valued opportunity to get to know potential employees of tomorrow in good time."

Student panels on Wednesday
To kick off the Digital Packaging Days, the companies Nestlé, Tetra Pak, Jokey, Tchibo and the Schwarz Group (Lidl, Kaufland) had presented their sustainability projects to a student panel and put them up for discussion. "Here, too, our concept worked," Batzke is pleased to report. "The companies were able to present their strategies and developments to a younger generation and benefit from their feedback. In return, the students gained exciting insights into the plans and work of leading companies in the industry."

Sustainability on Thursday
In the large round of all participants, the topic on Thursday was then sustainability, which was illuminated from various angles. Resource conservation, waste avoidance, circular economy and recycling played the main role in the short presentations and start-up presentations.
For example, Michail Ginsburg, division manager and authorized signatory of the waste disposal and environmental services provider PreZero, which belongs to the Schwarz Group, and its subsidiary OutNature reported on a new, sustainable paper based on the silphia plant. The perennial plant has so far been used mainly as an energy crop for biogas plants, but according to Ginsburg it is also very suitable for paper production and has a negative carbon footprint.
Exciting insights into the strategy and practical approaches for the development of sustainable packaging were then provided by Philipp Keil, Head of Global Packaging Materials Management at the Kneipp Group. Right at the beginning of his presentation, Keil pointed out that there is no one golden road. The circular economy and the elimination of plastics are equally important and must complement each other, especially for export-oriented, globally active brand companies. Keil is convinced that a key element in the successful development of sustainable products and packaging is close cooperation within the upstream chain.
Werner Surholt from Delkeskamp Verpackungswerke then gave the participants insights into the recycling of paper composites. He showed which paper composites can be recycled, how to manage increasing volumes and diversity, and which framework conditions should be improved.
Fabian Solf, CTO & co-founder of the start-up Papair, presented the Digital Packaging Days participants with an innovative pleasure cushion foil made of paper, which consists of 100 percent recycled paper and can therefore be completely disposed of and recycled via the waste paper cycle.
Christian Schiller, co-founder and CEO of the start-up cirplus, then presented his B2B platform, which is both a marketplace for the recycling industry and procurement software for users of plastic. According to Schiller, recyclates can be procured via cirplus in all qualities as well as in spot or contact quantities.
Vivian Loftin, co-founder and CEO of Recyda, also presented an innovative digital platform. The cloud-based assessment tool checks packaging for recyclability and compliance for different national markets worldwide.

Digitization solutions for the supply chain on Friday
"Bringing digitalization and sustainability together is not only a named goal of the German Federal Ministry of Education and Research, but has also been a concern of the dvi for years, which we also put into practice at the Digital Packaging Days." With these words, Winfried Batzke led the online participants into the third and final day of the event.
Adolf Ahrens, owner of the consulting agency Pack+Print Consulting and jury member of the German Packaging Award 2020, kicked things off. According to Ahrens, networking processes and integrating packaging is one of the important goals of digitization. For this to succeed, he says, the packaging must be machine-readable in all processes without manual support and without using additional materials, inks or recycling interferents. In addition, the solution must be implementable in all packaging and in all printing technologies. Ahrens then presented the Digimarc system, the Holy Grail 2.0 project and the "First Machine-Readable Packaging System for Optimizing the Entire Process Chain to High-Quality Recycling," which was awarded the Packaging Prize in the Digitalization category.
Peter Jenkner, Head of EHSR at ACTEGA, then gave exciting insights into the implementation of digitization in a medium-sized company. The first step was to take care of the customer database and the CRM. As a second step, production was converted to paperless data transfer and data management was further developed so that the data obtained could be mapped and worked with, for example in the area of risk assessment for raw materials used. According to Jenkner, part of the digitization initiative at ACTEGA was also the development of its own web store platform, which is multifunctional and price-transparent and allows direct access from the customer's own ERP systems.
Christian Baumann, CEO & founder of the start-up PackPart, then presented his innovative matching system for manufacturers of packaging machines and their customers. The system offers a "fast, simple and efficient way to find the right partner," Baumann said. To do this, he said, customers are guided through a digital questionnaire at the start, where they can enter the necessary specifications and present their project.
Dr. Sascha Bach, Managing Director and CTO of watttron, spoke about data acquisition and energy savings in the sealing process at the end of the Digital Packaging Days. According to Bach, the systems provide valuable services, for example, where the tolerance windows for sealing are becoming smaller and smaller due to the use of sustainable monomaterial solutions. Another benefit of the watttron technology is its use in quality monitoring and testing, he said. The watttrix net also monitors the entire sealing process, collecting data that is of great interest not only to machine builders, but also to producers, retailers and material manufacturers.

Strong packaging network
"The 30th Dresden Packaging Conference also worked well in its digital form," said dvi Managing Director Winfried Batzke, summing up the event. "The Digital Packaging Days brought exciting impulses and insights and networked more than 300 players and students from the industry. For us as the German Packaging Institute, it was the primary concern. For 30 years now, we have been working in this spirit as a network of the packaging industry."
According to Batzke, however, the conclusion of the Digital Packaging Days includes something else: "Packaging and the packaging industry can make valuable contributions to sustainability and digitalization, and they do. Protecting products, preserving the environment, guaranteeing the flow of goods - none of this is possible without the contribution of packaging and its makers. This is also an important message that needs to get out there. As the dvi, we are proud and happy to be ambassadors here."
(Deutsches Verpackungsinstitut e.V. (dvi))

Vetropack Group: successful acquisition of the glassworks in Chișinău, Moldova

Vetropack Group: successful acquisition of the glassworks in Chișinău, Moldova  (Company news)

Vetropack, a leading Swiss corporate group in the European glass packaging industry, has reported that the acquisition of the Moldovan glassworks in Chişinău has been closed successfully after the necessary approvals were obtained from the responsible competition authorities.
(Vetropack AG)

Beverage carton industry highlights role of sustainable packaging for the EU

Beverage carton industry highlights role of sustainable packaging for the EU  (Company news)

On the 25th of November 2020 ACE, the Alliance for Beverage Cartons and the Environment, co-hosted a virtual event with POLITICO Europe, “Will the EU be ready for all packaging to be sustainable by 2030?”. ACE convened a high-level panel with experts on sustainable packaging to discuss packaging’s contribution to a low carbon circular economy.

The panellists included:
• Florika Fink-Hooijer, Director General for DG Environment, European Commission
• Jan Huitema, MEP (Renew Europe, Netherlands), Rapporteur for the ENVI Committee on the Circular Economy Action Plan
• Jane Muncke, Managing Director, Food Packaging Forum
• Heike Schiffler, Vice President, Sustainability, Europe and Central Asia, Tetra Pak

Annick Carpentier, Director General of ACE provided introductory remarks, with the panel moderated by Eline Schaart, sustainability reporter for POLITICO Europe.

The panel touched upon many topics, such as the European Commission’s Circular Economy Action Plan (CEAP), and how the CEAP is committed to improving the reusability and recyclability of packaging materials, as well as reducing packaging waste. Heike Schiffler, the industry representative on the panel, stressed that, “Consistency is important, the overriding goal must remain climate neutrality. In terms of the depth of packaging regulations legislation, there is always an emphasis on recyclable and reusable materials but there is not an emphasis on low carbon renewable materials, and I think that needs to change’’. She went on to say, “We should not compromise on any requirements. This is not to say we only focus on carbon, but we also want to focus and not compromise on recyclability’’.

Later in the discussion, Ms. Schiffler made the following point, “Food safety is the number one topic for consumers today and they go for a packaging material they trust and packaging material with a long shelf life. The pandemic has shown that using packaging such as beverage cartons provides a safe, secure and sustainable packaging solution.”

During the event, the audience had the opportunity to respond to two polls and the panellists had the opportunity to hear the audience’s opinion about the future of sustainable packaging within the EU. The results supported a key theme from the event; by 2030 packaging placed on the market should be able to be fully recycled with the support of infrastructure systems that enhance the recycling process.
(ACE (The Alliance for Beverage Cartons and the Environment))

News on the spirits shelf: From January 2021, POTT Eierlikör will be on the shelves of ...

News on the spirits shelf: From January 2021, POTT Eierlikör will be on the shelves of ...  (Company news) retailers

Just in time for the start of the year, the POTT brand is all about yellow: from January 2021, POTT Eierlikör will complement the range of classic POTT rum. With the use of genuine overseas rum, POTT Eierlikör fits perfectly into the POTT product range. With the expansion of its product range, the brand is relying on the disproportionate growth in sales and the premiumization of the egg liqueur segment, thereby specifically expanding its existing user base.

POTT advocaat with 16% alcohol by volume is prominently displayed as a second brand or together with the strong-selling POTT Rum 40% brand on innovative displays - an eye-catcher in every market. In addition, attention-grabbing print activities and attractive cooperations with Dr. Oetker, among others, are planned. The RRP of the 0.7-liter bottle is 9.99 euros.

Great potential thanks to versatile uses and similar target group "Whether for baking, as an ingredient in sweet dessert creations with a shot, for creamy cocktails or as a pure pleasure - the use of egg liqueur is versatile and a great addition to the POTT Rum target group," explains Jan Rock, Global Head of Corporate Communications at Henkell Freixenet. "With the growing trend toward eggnog, as well as the modern and innovative interpretations of the classic spirit, we anticipate a rejuvenation of the current user base."

Top scores in external market research - consumers are enthusiastic The premium newcomer is already impressing numerous consumers in advance in external market research with its rum-based recipe and its brand affiliation with POTT. The egg liqueur also scores points visually and is perceived as very attractive. With its features and unique taste, it achieves true highs among consumers - consumer interest in buying it even rises from 73 percent before, to 88 percent after tasting.
(Henkell Freixenet)

Berentzen Group: Expansion of sustainability activities - Ambitious sustainability strategy ...

Berentzen Group: Expansion of sustainability activities - Ambitious sustainability strategy ...  (Company news)


Following the implementation of numerous sustainability projects at the Berentzen Group in recent years, the Executive Board of the corporate group presented a comprehensive sustainability strategy that is to be effective until 2025. With newly adopted goals and measures in the fields of action People, Planet and Products, the Berentzen Group is thus systematizing, concretizing and expanding its commitment to sustainability.

"In recent years, we have already demonstrated with numerous sustainability activities that we are making a difference - on a social, ecological and also economic level. The successes we have achieved in this regard are an incentive for us to set ourselves ambitious and strategic sustainability goals for the coming years as well, and to define and implement concrete measures to achieve these goals," says Ralf Brühöfner, who is responsible on the Executive Board of Berentzen-Gruppe Aktiengesellschaft for the so-called Corporate Social Responsibility (CSR) activities, among other things.

"0 - 100 - 100 are the catchy target figures in the three fields of action defined by us, People - Planet - Products, with which we will systematically advance our sustainability activities," explains Laura Schnober, CSR Manager of the Berentzen Group.

0 - Zero accidents and improved health means that the Berentzen Group will continue to focus on the health of its employees - one of the most essential topics of the new strategy. In this context, the focus is on preventive work to prevent occupational accidents and the occurrence of occupational illnesses, as well as on promoting employee health and well-being. For example, the topic of mobile working was already introduced in the spring for all employees whose workplace permits it. Further measures are to be implemented by 2023 and then continued or further developed.

100 - Hundred percent resource efficiency, in line with this ambitious goal, the Berentzen Group wants to optimize its resource consumption as best as possible and exploit efficiency potential. To this end, the corporate group will introduce an environmental management system in accordance with ISO 14001. The Berentzen Group has already been producing with 100% green electricity for several years. This fully comprehensive goal is to be achieved by 2024.

100 - One hundred sustainable products represents the target at product level. In addition to the products themselves, the corporate group is placing an even stronger focus on more environmentally friendly product packaging. The Berentzen Group has already given new importance to the topic of sustainable products and packaging in the course of 2020 by making all Mio Mio products available in German retail outlets and the products of the mineral water brands Emsland Quelle and Märkisch Kristall completely climate-neutral and by introducing rPET bottles with a recycled content of up to 100% in the Fresh Juice Systems business unit. By 2025, 100 Berentzen Group products are to be sustainable, with more to follow as early as 2021.
(Berentzen Gruppe Aktiengesellschaft)

Share of returnable fruit juice bottles increases significantly

Share of returnable fruit juice bottles increases significantly  (Company news)

With growth of around 16 percent, a clear trend towards returnable glass packaging is emerging in the fruit juice segment for the current year. According to current market surveys by Information Resources GmbH (IRI), this segment is growing three times faster than the overall market. "This year, consumers are sending a very clear signal in the direction of sustainable fruit juice packaging. With the current figures, the reusable quota in our segment will continue to stabilize", said Klaus Heitlinger, Managing Director of the Verband der deutschen Fruchtsaft-Industrie in Bonn.

The figures show that, as awareness of the issues of sustainability and resource protection increases, fruit juice in returnable glass bottles is becoming increasingly popular with consumers. This offer is not new, however, as the so-called "VdF returnable system" has been established on the market for almost five decades and is used nationwide by around 300 fruit juice manufacturers. This simplifies returns, because in the pool system the VdF bottles can be bought in retail stores nationwide and returned without complications. The bottles are always returned from the retailer to a participating wine press nearby - usually within a radius of max. 100 kilometers. It is a self-contained cycle between manufacturers, trade and consumers.

You can recognize the VdF Mehrweg bottle by its special shape and the embossing "VdF Mehrweg" on the bottle rim. The bottle deposit is 15 cents per bottle and 1.50 EUR for the crate. The bottle is available in the sizes 0.2 liter, 0.75 liter and 1.0 liter.

What makes glass as packaging?
Glass is one of the original materials of beverage packaging. For fruit juice and Co. glass has the advantage that it is completely impermeable and neutral. It absorbs neither odorants nor colorants and therefore cannot release them into the contents. In addition, glass is fully recyclable and can be melted down and processed into new glass bottles as often as required.
(Verband der deutschen Fruchtsaft-Industrie e.V. (VdF))

Neumarkter Lammsbräu: two new products for 2021

Neumarkter Lammsbräu: two new products for 2021  (Company news)

- Limited Limo Edition: now LaDolce Ginger
- Beer mix all natural: Lammsbräu NaturRadler with and without alcohol
- now Pink Rhubarb now also Naturland-certified

For the new year 2021, the organic pioneer Neumarkter Lammsbräu is again presenting two new products: Lammsbräu NaturRadler and the limited summer edition now LaDolce Ginger.

The new Lammsbräu NaturRadler is the particularly natural, tangy-fruity beer mix refreshment: Lammsbräu organic beer brewed according to the ecological purity law meets naturally cloudy organic lemonade from the in-house Lammsbräu limo cuisine. The fruity effervescence of freshly harvested organic lemons combines with regional aromatic hops and malt from our own organic malting plant to create a lemony organic Radler, which scores with a finely balanced hoppy and slightly malty, full-bodied beer note. With the Lammsbräu NaturRadler, the broad segment of the popular Lammsbräu beer mix drinks now includes six bottom- and top-fermented products, four of which are alcohol-free. The Lammsbräu NaturRadler will be available from January 2021 in health food and selected beverage retailers and food retailers in the 0.33 l glass returnable bottle (RRP: € 0.99).

The long-popular Lammsbräu Radler will be given a new non-alcoholic name. Because it has always been naturally cloudy, it is now also called Lammsbräu NaturRadler non-alcoholic (0.33 l returnable glass bottle, RRP: € 0.99).

Lammsbräu is ringing in the summer again with a new limited now edition: For 2021, now LaDolce Ginger promises exceptionally fruity moments of pleasure with pleasant spiciness. The juice of fully ripe organic oranges, finely tart bergamot and invigorating ginger are rounded off with spicy basil. As with every now variety, all the ingredients come from organic farming and, together with pure organic mineral water from the protected depths of the Neumarkt Jura Mountains, make a particularly refreshing whole. The limited summer edition now LaDolce ginger will be available from March 2021 in health food and selected beverage retailers in 0.33 l returnable glass bottles (RRP: € 0.99).

And there is another piece of good news from the now universe: the tart now Pink Rhubarb is the ninth now variety to be Naturland-certified. This guarantees now connoisseurs that their refreshment is not only delicious, but also produced according to the highest standards of organic, fair, transparent and social production.
(Neumarkter Lammsbräu Gebr. Ehrnsperger)

Three CDP A grades: Symrise ranks among the top ten most sustainable companies in the...

Three CDP A grades: Symrise ranks among the top ten most sustainable companies in the...  (Company news)

... world

• The Holzminden Group achieves the top grade of A in all three categories
• Non-profit organization CDP assesses companies’ climate protection, water usage and forest conservation actions

In terms of sustainability, Symrise ranks among the top ten companies in the world according to the current ranking of renowned non-profit organization CDP (previously known as the Carbon Disclosure Project). CDP makes a yearly assessment of what participating companies do to fight climate change, protect water supplies and conserve forests. For forest conservation, the Holzminden Group is actually doing better than in the previous year and has achieved a spot on the A list in all three categories – the best possible result. This year, more than 9,600 companies took part voluntarily in the assessment.

Only ten companies out of the 9,600 that took part achieved the highest grade in all three categories. Symrise was one of them, making an improvement on last year’s rating. Last year, the Group made it onto the A list for climate and water, but got an A minus for forests. Many factors play a role in the CDP’s decision. The non-profit organization pays attention to whether the company in question is an environmental pioneer and how it deals with environmental risks. It also considers ambitious goals and the completeness of the data disclosed to be important. Based on the results, the CDP divides the participants into categories from A, the highest, to D.

“We are committed to sustainability and thus combine economic success with social responsibility,” says Dr. Heinz-Jürgen Bertram, CEO of Symrise. “This award from the CDP motivates us to maintain this course. We want to encourage other companies to follow in our footsteps.”

Symrise aims at climate-positive operations by 2030
Symrise has been following ambitious sustainability objectives for years. Conservation of forests has played an important role in this. The company wants to counteract deforestation throughout the entire value chain as well as work for the conservation and reforestation of forests. This is why the Group uses resources from sustainable forestry. To guarantee this, Symrise ensures that its strategic raw materials are fully traceable.

Climate protection is also very important to Symrise. The Group wants climate-positive operations by 2030 and to actively help limit global warming to below 1.5°C. During the last ten years, the company has already reduced its greenhouse gas emissions in terms of value added by more than half. Symrise is also very conscious of saving water and makes its contribution to keeping the resource available. By 2025, all production sites in regions affected by drought will improve their water efficiency by 15 percent compared to 2018.

“Conserving resources in one of the most important parts of our sustainability strategy,” says Bernhard Kott, Chief Sustainability Officer at Symrise. “We keep an eye on both our company and our supply chain. This is why we measure our main suppliers against sustainability criteria.”
(Symrise AG)

Romeo and Juliet - for the love of taste

Romeo and Juliet - for the love of taste  (Company news)

As a beer sommelier and epicurean, Nathaniel Stott has always been intensively involved in the composition of taste. Together with his girlfriend Renate Petrich he has created a very special gin: Romeo & Juliet is a gin duo - born of love and experience.

Romeo: tart and masculine - Juliet sweet and feminine

Romeo & Juliet both contain subtle highlights and taste profiles around the gin base. The base aromas are based on a sweetness that emphasizes the fruit, spice and floral aromas that are common to gin. The gin is dominated by Juniper and has a subtle balance of different spices, roots and flowers, around which the two characteristic gins are created:

Romeo Gin
The 18 ingredients in Romeo Gin include juniper, angelica, coriander and cardamom. Its strong herbal note gives it a robust character and taste.

Recommended with Schweppes Tonic.

Juliet Gin
For the Juliet Gin, 23 plant substances were used, including sea buckthorn, tangerine, ginger, garden flowers and petals, and green tea leaves. Juliet is a gin with delicate floral and citrus notes.

Recommended with Fever Tree Tonic.

The gin duo is currently available at Nathaniel in The Shakespeare Pub, at Vinos y ma and at Say Cheese / Käse & Mehr in Herdecke. The Vinothek Christho in Wetter also sells it. From January 2021 Rewe and Edeka Romeo & Juliet Gin will be selling it.
(The Shakespeare)

Robert Kummer elected chairman of the professional association of cardboard packaging ...

Robert Kummer elected chairman of the professional association of cardboard packaging ...  (Company news)

...for liquid Food e.V. (FKN)

"Proven to be the beverage packaging with the lowest CO2 footprint".

The FKN general meeting elected Robert Kummer (photo), head of SIG Combibloc GmbH in Germany, as chairman for a three-year term. Stephan Karl (Tetra Pak GmbH & Co. KG) and Stephen Naumann (Elopak GmbH) were confirmed as deputy chairmen of the board.

In an initial statement, Robert Kummer points out the challenges facing the beverage carton industry: "The public rightly expects companies not only to talk about sustainability, but to take verifiable steps to improve products and processes ecologically. This applies to the procurement of raw materials right through to recycling. For example, the voluntary commitment of the three FKN member companies to use only FSC®-certified raw cartonboard worldwide was already implemented in 2016. In a few weeks, a recycling plant of the FKN subsidiary Palurec will be put into operation which can also recycle plastics and aluminium from beverage cartons. With this step, the manufacturers are once again demonstrating that they are prepared to assume responsibility even in a difficult market environment and not leave it to third parties alone to take care of recycling. The common goal of the industry remains to further increase the proportion of renewable raw materials in packaging. Already today, the beverage carton for milk and fruit juices is demonstrably the beverage packaging with the lowest CO2 footprint".
(FKN Fachverband Kartonverpackungen für flüssige Nahrungsmittel e.V.)

SIG helps manufacturers gain full connectivity in their plants with machine-to-machine ...

SIG helps manufacturers gain full connectivity in their plants with machine-to-machine ...  (Company news)


As part of its ongoing efforts to drive greater flexibility in food and beverage manufacturing, all new filling machines from SIG now come with industry-standard OPC Unified Architecture (OPC-UA) connectivity built in. This enables horizontal machine-to-machine and vertical communication within the entire production plant – from shop floor to top floor. OPC-UA is the data exchange standard for secure, reliable and platform-independent industrial communications, helping to drive smart, connected and fully integrated systems.

In addition to this built-in offering, all existing SIG filling machines can also now be retrofitted with a simple plug-and-play installation providing OPC-UA connectivity. It is delivered through the Connector Module of SIG’s Plant 360 Controller solution. This advanced monitoring and control solution was designed to optimise every part of food and beverage production by gradually integrating all plant processes and systems into one platform, no matter what equipment, supplier or PLC is used.

Stefan Mergel, Senior Product Manager Equipment at SIG: “SIG is committed to driving maximum connectivity and integration within our customers’ digital factories. And to enable this, all our new filling machines, as well as automatic magazines and downstream solutions, are using industry-standard OPC Unified Architecture, meaning that connectivity is simply built in from the start.”

Having OPC-UA connectivity either built in or retrofitted on SIG systems gives food and beverage manufacturers the greatest possible freedom and flexibility when choosing their other manufacturing components and technology partners. This ultimately means that an SIG customer can configure a digital factory based precisely on their needs and demands.

For manufacturers, flexibility in their operations has become an increasingly critical issue. With growing industry demands, rapidly changing consumer trends, and the ongoing challenge of COVID-19, manufacturers are seeking to make their production lines more flexible, individualised and agile to handle periods of higher outputs and faster product changes, while also driving down costs. As a result of this, many are looking to IoT-enabled systems, data and automation solutions to turn their filling plants into intelligent and connected factories.

Stefan Mergel: “Food and beverage production is rapidly changing and becoming more demanding than ever. Filling plants are operating on an unprecedented level with higher demands, growing competition, and ever-shorter production cycles – even more so due to COVID-19. Now is the time for companies to step up their digital transformation and ensure they can be more resilient, productive and agile in their future operations.”

Enabling OPC-UA connectivity within its filling machines, systems and components is another aspect of SIG’s solution-driven Smart Factory platform – a drive to deliver IoT-enabled systems and technical services that transform filling plants into connected factories that secure the highest possible efficiency, flexibility and quality for customers.
(SIG Combibloc Group AG)

Smurfit Kappa and KHS join forces to roll out sustainable TopClip solution

Smurfit Kappa and KHS join forces to roll out sustainable TopClip solution  (Company news)

Packaging leader Smurfit Kappa has joined forces with KHS, one of the world’s leading manufacturers of filling and packaging systems for the beverage and liquid food industries, to roll out its sustainable TopClip multipack product for bundling canned beverages. The partnership brings to the market an end to end solution for beverage companies, including a combined unique and innovative packaging solution and high speed, efficient packaging machines.

Launched last year at Smurfit Kappa’s global Better Planet Packaging Day, TopClip is a recyclable solution that replaces the need for shrink wrap, therefore providing an option for substituting plastic with sustainably sourced paper-based packaging. TopClip is free from additional glue, meaning it is 100% plastic free, also allowing for a greater ease to remove or pull apart the cans. The patented product addresses the needs of consumers who are looking to retailers and brands to provide more environmentally friendly packaging.

TopClip fully covers the top of can multi-packs, protecting them from contamination and providing excellent consumer handling and branding opportunities. Moreover, the product’s sustainability credentials are further boosted with a 30% lower carbon footprint compared to a shrink wrap consumer pack.

Commenting on the collaboration, Saverio Mayer, CEO, Smurfit Kappa Europe said: “Since its launch last year, the TopClip packaging solution has generated significant interest as a sustainable option to plastic alternatives and is considered one of the best solutions in the market, from both a consumer experience and sustainable perspective.

“Our customers rely on us to provide innovative and high quality end-to-end packaging solutions and this partnership with a technology world leader like KHS allows us to work in perfect harmony with their high-spec machine solutions.”

Johannes T. Grobe, Chief Sales Officer at KHS, said: “At KHS, we take on a pioneering role when it comes to sustainability and the TopClip product illustrates a further alternative when it comes to providing sustainable packaging solutions for retailers and brands.

“Optimising packaging systems and thus saving on materials and energy has always been one of KHS’ core areas of expertise. TopClip is a further game changer for the beverage industry and together with Smurfit Kappa, we are delighted to provide our customers with a holistic packaging and automation solution", concluded Mr Grobe.

KHS is an international manufacturer of filling and packaging systems for the beverage and liquid food sectors holding a leading position within the industry and is an internationally active supplier and developer of packaging solutions and machines for all big brands in the world.
(Smurfit Kappa Group Headquarters plc)

Consumption of beverages in reusable and ecologically advantageous one-way packaging

Consumption of beverages in reusable and ecologically advantageous one-way packaging  (Company news)

According to the Packaging Ordinance of August 21th 1998, in its latest seventh amendment of July 17th 2014 (German: Verpackungsverordnung – VerpackV) the Federal Government shall conduct annual surveys to determine the share of beverages filled in reusable and ecologically advantageous one-way packaging (Mehrweg- und ökologisch vorteilhaften Einweggetränkeverpackungen – MövE).

On January 1st 2019, the new Packaging Act (VerpackG) came into effect. For the reference year 2017, however, it is ignored because at this time the VerpackV had validity. The quantitative targets for beverage packaging in the VerpackG refer exclusively to the quota of reusable packaging, in contrast to the packaging ordinance that was aimed on the MövE-packaging.

This study evaluates the sales volumes of beverages in Germany by groups of packaging containers – in total and by drinks segments – according to the provisions of section 9 of the Packaging Ordinance. The evaluation includes only those beverages that are put on the market ready-to-drink and packaged in containers up to ten liters.

To evaluate the consumption of beverages, the study collates and analyses a variety of information and data, including data published by the Federal Statistical Office, beverage industry associations, packaging manufacturers, etc. The calculation is based on filling volumes for 2017 as provided by GVM's panel market research. Starting with bottled volumes in Germany, exports of beverages are deducted to determine domestic sales, and then imports are added to determine domestic consumption.

Calculations for 2017 show that 43.6 % of all consumed beverages were filled in reusable and ecologically advantageous one-way packaging (MövE). Thus, the quota is 0.6 percentage points lower than the year prior. The consumption decline is due to the fact of less fillings in reusable packaging. The market share went down by 0.7 percentage points amounting to 42.2 %. On the other hand, the quota of eco-logically advantageous one-way containers (övE) increased slightly by 0.1 percentage points (market share 1.5 %).

Proven technology revamped: KHS further develops its keg fillers

Proven technology revamped: KHS further develops its keg fillers  (Company news)

-Innokeg Transomat and CombiKeg optimized regarding flexibility, efficiency and safety
-Filling and measurement system ensures exact racking results
-Larger variety of kegs and products possible

Photo: Keg filling in a compact format: the Innokeg CombiKeg is easy to ship and quickly installed on site.

KHS is making its successful Innokeg Transomat and Innokeg CombiKeg keg fillers even more sustainable, efficient and future-proof with a whole host of innovations. As minor as some of these may seem in detail, together they prove extremely effective.

Keg fillers Innokeg Transomat and Innokeg CombiKeg, both established on the market, are the flagships of KHS’ line of business in machines used to rack beer and other beverages into kegs. The Transomat is a modular system for interior washing and filling, designed – depending on the configuration – for the medium capacity range of 80 to 800 kegs an hour holding between seven and 58 liters. This makes it ideal for breweries of all sizes. Since its market launch in 1993 the Transomat has been further developed several times over in order to keep step with industry requirements.

In contrast, the CombiKeg is suitable for up-and-coming craft brewers who have already outgrown the small capacity range and need a machine with an output of up to 85 kegs per hour. Its appeal lies chiefly in its compact format that fits into a standard overseas container. This not only saves a considerable amount of space but also makes for a quick installation and commissioning process. Everything is pre-installed – from interior and exterior washing to filling – so that the system is ready for operation within a very short time indeed: a big move towards providing a plug-and-produce setup.

Fifty years of experience
“As one of the first suppliers of keg fillers and thanks to what now amounts to more than 50 years of kegging expertise, KHS has always been up to the minute in this segment,” says Roger Daum, keg product manager. “We’re constantly optimizing our systems to keep pace with the developments on the market. We’ve now brought both the Transomat and CombiKeg into line with the technological state of the art by introducing a whole set of further developments.” In doing so, KHS is pursuing four goals, Daum emphasizes: “Flexibility, efficiency, safety and viability for the future.”

More flexibility
Numerous technical upgrades are to enable the machines to adapt to as many different containers as possible and fill a diverse range of products – from beer as the key product through carbonated soft drinks, wine and syrup to water. One new feature is thus the pressing cylinder with one-way keg detection where a sensor identifies the keg entering the machine. The program is set on the machine accordingly, with non-returnable kegs not being washed, traveling at a lower speed and being subjected to a lower pressure, for example. Subsequently, all standard market non-returnable kegs can be run on the system, including those with an integrated bag. For the latter a patented circuit has also been developed that is directly integrated on the head and thus extremely hygienic. This means that media is changed over in a very small space that is easy to clean.

As a rule, the format parts required for the various fittings can be easily replaced without the need for tools. The Transomat can also be equipped with a reworked filling system as an option. This adjusts the product, supply and return gas pressure and other filling parameters automatically. The new system increases the product spectrum and ensures product quality through gentle filling. It accepts new products and recipes fully automatically without the need for any adaptations, thus saving time, energy and CO2.

The CombiKeg in particular has been provided with a new keg pull-in whose robust design can also process kegs with a higher mass – plus a larger variety of one-way kegs as it is suitable for use with different coupling depths.

Greater efficiency
Efficiency in the filling process includes the brewer being able to determine exactly how much beer the full keg actually contains. In view of the large range of kegs of varying age that arrive from different manufacturers and breweries and are often run in mixed batches, differences in weight of up to two kilograms are no rare occurrence. In order to eliminate this as a source of error, KHS has developed gross tare weighing used on systems for large capacities.

On the Transomat and CombiKeg KHS’ precision filling and measurement system (certified according to the MID1 for the European market) makes sure that the kegs are racked with the exact required volume of product. Standardized valves for washing and filling, this technology tried and tested on KHS’ bottle fillers, lower the level of complexity, simplify warehousing and trigger fewer faults. They are suitable for both the soiled caustic generated during the first interior washing processes and for the sensitive filling process – without robustness or hygiene being compromised in any way whatsoever.

On the CombiKeg a new exterior washer with optimized multiple use of the washing water earns extra points by saving on resources. The rotary inspection flap facilitates maintenance as it provides easier access to wear parts in the CombiKeg’s rotor shaft.

Improved safety
When deformed or crooked kegs become stuck in the machine, the operator has to intervene. A pressure reducer between the media valves and treatment heads prevents caustic or other liquids from squirting out of the system. This increases safety for the machine operator if, for instance, the machine cladding has to be opened during production – such as when a damaged keg is not properly seated on the treatment head and has to be corrected or removed. The bottom edge of the Plexiglas safety paneling has also been extended for improved shielding and now covers the media valves. As a further option, machines arranged in blocks can also be safely and individually shut down.

Future-proof network
Thanks to the standard integration of IO-Link the systems are equipped with intelligent sensors and actuators for measuring pressure, for example, or level probes. Signals are provided directly without converters and thus without any of the time loss associated with the latter. Furthermore, a data world is created that permits predictive maintenance in the future, for instance.

Claim to leadership in keg filling
The sheer number of all of these significant further developments underlines the Dortmund machine and systems manufacturer’s claim to leadership also with keg filling systems, Daum believes. “With the above we’re creating an ideal setup that allows our customers to continue filling their beverages into kegs flexibly, efficiently, safely and sustainably in the future, too,” he concludes.
(KHS GmbH)

HassiaGruppe becomes new owner of the Mineralbrunnengruppe Wüllner

HassiaGruppe becomes new owner of the Mineralbrunnengruppe Wüllner  (Company news)

"We are opening a new chapter in our company together!"

From family business to family business: The Hassia Group acquires the Wüllner Group on January 1, 2021. This means that the three sites in North Rhine-Westphalia, Mecklenburg-Western Pomerania and Saxony-Anhalt, including the brand and distribution rights to Carolinen, Güstrower Schlossquell and Gaensefurther Schloss Quelle, will be transferred to the Bad Vilbeler Group. All three operations are to be continued and the brand business expanded. All employees* will be taken over and all currently existing contracts and agreements remain valid. The current owner family Wüllner will withdraw from the operational management of the Wüllner mineral springs group at the turn of the year. In order to ensure a seamless transition, they will continue to work in the background in an advisory capacity for the transition phase. The contractual partners have agreed not to disclose the financial details.

"We are very pleased to welcome the companies of the Wüllner Group and their employees* and brands into our family," says Dirk Hinkel, Managing Partner of the Hassia Group, and explains: "Our strategy is based on managing and further developing strong brands in different regions of Germany. We are continuing to build on this. With the well-known, regionally rooted traditional brands and the highly motivated employees* of the Wüllner Group, we can significantly expand our business geographically, offer retailers an even more attractive product portfolio and thus further strengthen our market position".

"After almost 100 successful years in the beverage industry, we see the future of our family in other areas. At the same time, we see ourselves as a family with responsibility for our group of companies and our employees*. We have therefore looked for a strong partner who will successfully continue our company in our interest and for the benefit of all our employees. In the Hassia Group, which is also family-run, we have now found the ideal successor, whose corporate philosophy fits in perfectly with ours," adds Heike Wüllner for the owner family. "We took the decision to transfer 100 percent of our three well sites and their brands after careful consideration and with great conviction. This was particularly due to the very trusting discussions with the family company Hassia and with Dirk Hinkel personally.

In future, the Hassia Group will unite eleven locations and around 1,750 employees under one roof. In the 2019 financial year, the family-owned company stood for sales of 820 million liters of non-alcoholic soft drinks and cider and sales of 282 million euros.
(Hassia Mineralquellen GmbH & Co. KG)

Enticing products on the shelves

Enticing products on the shelves  (Company news)

Brand differentiation through a fresh packaging approach with Sappi Fusion Topliner

With beer consumption in Germany declining, competitive pressure between the major beer brands is increasing on the market and at the POS. The purchase decisions made by consumers at the point of sale are therefore all the more important and packaging design has a significant influence in the choices that consumers make, as they browse in the supermarkets. This is something that the Veltins Brewery has taken into consideration whilst designing a new packaging solution for their 12 pack 0.33 bottles of Pilsner. To ensure that its beer products stand out at the POS, they chose Fusion Topliner from the paper manufacturer Sappi. The virgin fibre liner is being used more and more in corrugated board applications and is known in particular for its outstanding colour reproduction and consistently high quality. The new packaging solution was developed by the display manufacturer Knappe + Lehbrink Promotion GmbH from Bünde.

Privately owned German brewer, Veltins, has a reputation long established, as a creative and innovative leader in their market. They utilized these finely honed skills whilst creating their new 12 pack 0.33 Pilsner packaging solution and as a result, beer lovers can now also enjoy their 0.33 bottles of Pilsener in a practical, light twelve pack. What first looks like a typical folding carton is the result of months of development behind the scenes and Veltins new they needed to engage with packaging partners that shared their sense of creativity and innovation.

It should therefore come as no surprise that the company went with the expertise of the display manufacturer Knappe + Lehbrink Promotion GmbH and the quality of the virgin fibre liner, Fusion Topliner from Sappi, the leading European manufacturer of packaging papers, speciality papers and coated fine papers. The result of this collaboration is something to behold – a packaging solution that is as functional as it is attractive, creating an instant impression of outstanding quality.

Lighter, but as robust as ever
Knappe + Lehbrink has been successfully using Fusion Topliner for some time. The Westphalian company chose the Sappi corrugated board liner, made from pure virgin fibres, as it significantly outperforms conventional GD liners in many respects. For example, it achieves the same material strength with low grammages. Jochen Rudat, project manager at Knappe + Lehbrink, explains: ‘We compared Fusion Topliner with the previously used Topliner paper. Sappi’s Fusion Topliner achieves the same material strength with a grammage of 180 g/m² as a 230 g/m² GD2.’ In other words, the customer saves between 25 and 30 per cent grammage compared to recycled grades. This means increased efficiency in terms of energy and space, resulting in significant cost savings and packaging weight reduction.

With its high strength and compression strength, Fusion Topliner offers stability, excellent grip and durability, giving the customer a sense of premium value. It is also considerably more elastic than other containerboard papers, thanks to its optimized fibre structure. ‘The material remains perfect even after folding and folded edges no longer tear,’ Rudat explains.

More attractive, more functional, more sustainable
The outstanding material and processing properties of Fusion Topliner from Sappi met the customer’s requirements in all respects. The development of the packaging solution by Knappe + Lehbrink for the 12 x 0.33-litre bottles, began with the technical design of the carton material. The main challenge involved creating a corrugated board packaging solution that would offer reliable load-bearing safety and resilience, despite the damp, cold environment experienced in the refrigerated section. This put the developers in the research laboratory under considerable pressure for some time, but the solution they created speaks for itself. Thanks to the combination of premium, sustainably sourced virgin fibre and Sappi’s long standing expertise in the creation of high quality packaging materials, the new packaging solution not only meets the food safety requirements, it also offers protection against all of the physical challenges the packaging would be expected to face, as well as delivering a pleasant sensory experience for the consumer as they handle product.

However, it is not just the mechanical properties of the new packaging solution that represent a competitive edge. The excellent surface quality of Sappi’s Fusion Topliner also made it the perfect choice to further improve brand communication at the POS.
Applying the striking silver-green packaging identity to the exceptionally smooth and consistent double coated surface of Fusion, created a high level of brightness, offering faithful colour reproduction that results in a stunning finish that consumers will find hard to ignore.
The end result is a smooth surface aligned with brilliant colour, that perfectly reflects Veltins’ own philosophy and also follow the trend towards a minimalist, yet stylish, packaging design.
(Sappi Deutschland GmbH)

Here's to being together: Yeni Rakı recalls its founding over 80 years ago and highlights ...

Here's to being together: Yeni Rakı recalls its founding over 80 years ago and highlights ...  (Company news)

...brand values with a new label design

The worldwide number one of Rakı spirits and market leader Yeni Rakı presents a new design, which will be offered for the Christmas business 2020 by the Hanseatic family business BORCO-MARKEN-IMPORT in Germany.

Yeni Rakı is the most produced and most popular Rakı worldwide. The fact that the brand, which continues a 500 year old Rakı tradition with innovative spirit, is a pioneer, is now once again made clear by a revised look of the bottle. The new design emphasizes the unmistakable values of the flagship of the Rakı portfolio Yeni Rakı: cohesion and community, combined with the highest quality standards.

The distinctive look of Yeni Rakı with blue and red color accents is retained, as is the arrangement of the design elements. The logo has undergone a major overhaul, with the addition of "1937", the year the brand was founded, in striking red. Furthermore, the Yeni Rakı crest and the connecting logo adorn the bottle, which stands for the preservation of cultural heritage.

The playful tendril of grapes that surrounds the lettering has been retained, but reduced in its richness. This gives the new design a more modern and timeless character. This update has been taken as an opportunity to playfully integrate the additional elements of meze, music, culture and entertainment from the Yeni Rakı brand world as illustrations.

The new campaign "To Togetherness" is highlighted by the Rakı ritual of two abutting Rakı glasses on the bottom half of the bottle. They are dynamically embraced by a banderole with the lettering "Distilling Tradition", which emphasizes the outstanding skill in the art of distilling.
(Borco-Marken-Import Matthiesen GmbH & Co. KG)

Beviale Moscow 2021 adapts to current situation: new location, new date, new opportunities

Beviale Moscow 2021 adapts to current situation: new location, new date, new opportunities  (Company news)

To prepare the best possible framework for staging the event in 2021, Beviale Moscow is relocating to the “Main Stage” event venue in the centre of Moscow. The date of the event for the Russian and international beverage industry has been moved forward by a week and it will now take place from 16 to 18 March 2021. Since its launch in 2015, Beviale Moscow, Russia’s first trade fair for the entire beverage production chain, has evolved into an established, popular,and well-supported event for the sector in Eastern Europe. The trade fair could not be held in 2020 due to the coronavirus pandemic. Beviale Moscow is part of the Beviale Family, NürnbergMesse Group's global network for the beverage industry.

As the Sokolniki Exhibition & Convention Centre is likely to be needed for coronavirus-related infrastructure, Beviale Moscow will relocate in 2021 to the “Main Stage” event venue in the centre of Moscow. This has a resulted in a slight change of date and the event will now take place from 16 to 18 March 2021. “Main Stage” was originally a concert and functionhall, but also has the facilities to host trade fairs and congresses. All existing exhibitor registrations and orders such as stand packages are not affected by the relocation and can be realised to the same standard of quality at the new venue.

Great demand and extensive support for the event in Russia
“We have noticed a substantial demand for Beviale Moscow, not just in Russia but internationally as well,” says Thimo Holst, Project Manager Beviale Moscow at NürnbergMesse. “The cancellation of the 2020 event was of course unavoidable due to the coronavirus situation but was very disappointing for all participants. Until the outbreak of COVID-19, we had received our highest ever number of registrations and we therefore feel vindicated in our concept and strategic direction for Beviale Moscow.

Consequently, we will do our utmost to make sure that the sector gets its platform in 2021. The new location allows us the greatest possible planning certainty in these current uncertain times.

The conversations we have had with exhibitors and partners attest to their loyalty and support for 2021 as well. More than half of the exhibitors previously registered for 2020 and most of our partners have already committed to next year's event. In this context we would like to especially mention the Bavarian Pavilion, which already has six companies registered, and the Vinitech Innovation Tour”, a sponsored pavilion from France for suppliers from the wine sector. The Association of Russian Soft Drink and Mineral Water Producers and the “Dairy News”, the industry network for the Russian dairy industry, have also confirmed their attendance. The Russian beer award ROSGLAVPIVO will also be back in 2021.

“We are determined that the basis for the trade fair will continue to be a physical event. Depending on the situation at the time we are expecting to welcome international and Russian companies. Most visitors will be from Russia, so we shouldn’t be affected too much by any travel bans that may be in place. At the same time, we are currently working on virtual additions to the event, to give customers who are not able to take part in person the opportunity to still get involved,” says Thimo Holst, summing up what exhibitors and visitors can expect in 2021. “We are adapting to the circumstances and creating a modified yet high-quality event for the Russian beverage industry. We believe it is important to facilitate personal exchanges between experts. We are therefore already paving the way to a return to normality and our previous growth trajectory,” Holst continues. The plan is for Beviale Moscow to take place again in line with its regular schedule at the Sokolniki Exhibition Centre in March 2022.

Banco dati aggiornato per l'ultima volta: 18.01.2021 17:40 © 2004-2021, Birkner GmbH & Co. KG