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    31.10.2014   Brau Beviale 2014: Five Good Reasons for Visiting    ( BrauBeviale 2014 )

    BrauBeviale 2014 Are you interested in the latest developments in beverage technology, beverage production and the beverage industry? Then BrauBeviale is exactly the right exhibition for you! Here are more good reasons why you should be there live in Nuremberg from 11–13 November 2014:

    1. BrauBeviale – Where the Beverage Industry Meets
    BrauBeviale is one of the industry’s most important gatherings in the world. Modern, innovative and characterful – BrauBeviale presents products that inspire the market. Experience the open and friendly atmosphere of this major capital goods exhibition for the beverage industry. The best basis for good conversations – and good business.

    2. Compact and Clearly Arranged
    Concentrated know-how, clear structures and focused themes. BrauBeviale is a compact exhibition: three days and eight halls give you an efficient and comprehensive overview of the current market. Here you find out everything about high-quality beverage raw materials and essences, innovative technologies and sparkling ideas for marketing and modern sales concepts within the whole process chain. The spectrum of products and services is completed with interesting logistic solutions and innovations in marking equipment and beverage packaging.

    For Visitors.

    Reasons for Visiting
    Facts & Figures
    Services on the Exhibition Site
    Hotels & Staying in Nuremberg

    You are here: Home | For Visitors | Reasons for Visiting
    Five Good Reasons for Visiting

    Are you interested in the latest developments in beverage technology, beverage production and the beverage industry? Then BrauBeviale is exactly the right exhibition for you! Here are more good reasons why you should be there live in Nuremberg from 11–13 November 2014:
    1. BrauBeviale – Where the Beverage Industry Meets
    BrauBeviale is one of the industry’s most important gatherings in the world. Modern, innovative and characterful – BrauBeviale presents products that inspire the market. Experience the open and friendly atmosphere of this major capital goods exhibition for the beverage industry. The best basis for good conversations – and good business.
    2. Compact and Clearly Arranged
    Concentrated know-how, clear structures and focused themes. BrauBeviale is a compact exhibition: three days and eight halls give you an efficient and comprehensive overview of the current market. Here you find out everything about high-quality beverage raw materials and essences, innovative technologies and sparkling ideas for marketing and modern sales concepts within the whole process chain. The spectrum of products and services is completed with interesting logistic solutions and innovations in marking equipment and beverage packaging.

    3. Inspiring Supporting Programme: From Trend Theme of Craft Brewing Culture to Current PET Trends
    Get to know the many facets of brewing. Variety of taste, fine beers and the pleasure of experimenting is what the new culture of craft brewing is all about – not without reason the topical trend theme of this year’s BrauBeviale. Experience the culture of craft brewing – from the Microbrew Symposium, the European Beer Star Award and inspiring presentations to the Craft Beer Corner and its guided tasting sessions.
    For the first time BrauBeviale 2014 also presents the market-orientated PETnology concept “connecting comPETence” with the special PETarena show and the Packaging Wall of Excellence as part of the PETnology Europe Conference. Here the latest innovations in the plastic packaging value chain are on display for you – from raw materials, preform manufacture, stretch blow-moulding technology, filling systems and closure production to labelling, recycling and accessories. This melting pot of ideas is where bottlers meet machinery manufacturers, packaging developers meet brand owners and suppliers meet new customers.
    The international competition for the German Packaging Award is also a welcome guest again at BrauBeviale in 2014.

    4. Solution-Orientated Working Exhibition for the Beverage Industry
    1,300 exhibitors are waiting for you – with ideas, innovations and solutions you can experience live in the exhibition halls. You can also exchange your know-how with other beverage experts and bring your knowledge right up to date at the “BrauBeviale Forum” and at the special shows.

    5. Franconia – Land of Craft Brewing and the Home of Beer
    The nicest Franconian world record is the variety of beer. Brewing is a tradition in Franconia; the highest concentration of breweries in Europe speaks for itself. More than 250 breweries cultivate the Franconian brewing culture. Enjoy a cool beer and the friendly Franconian hospitality.
    (Nürnbergmesse GmbH)
    31.10.2014   SABMiller CEO Alan Clark sets out long-term vision for superior growth    ( Company news )

    Company news At an investor seminar in London, Alan Clark (photo), Chief Executive SABMiller plc, outlined the company’s long term strategy for growth, including plans to expand beer’s appeal in mature markets. Nick Fell, Marketing Director SABMiller plc, covered the brewer’s plans to build a position for beer outside its traditional role as the favourite drink for men in pubs and bars, with flavours and styles that attract more consumers on more occasions.

    Alan Clark said: “SABMiller has always been about strong growth and performance. To ensure we continue on this trajectory in the future, we’ve sharpened our strategy to focus on three key elements: driving superior topline growth, becoming more efficient and concentrating on the highest growth opportunities.
    “Our long experience of operating in emerging markets means we are well-positioned to capture the opportunities from these high-growth markets. But in the more mature and fragmented markets, we need a new approach. We have a long-term vision to push out the boundaries of the beer category, appealing to more consumers on more occasions through innovation and challenging traditional perceptions of beer."

    Nick Fell said: “We know there’s untapped potential in beer and it’s time to change the image of beer as just a drink for guys watching sport. Why shouldn’t beer be a great choice with food or something that has much more appeal for women?
    “Achieving this will take time but it can be done. Just look at coffee. What was previously a one-dimensional drink has become everything from an inexpensive cup of instant at home to a premium-priced speciality drink in a coffee shop with a huge range of exotic flavours and styles. We have the same opportunity and vision for beer.
    “We are already seeing good results from strengthening our core lager brands and expanding our portfolios into new areas such as radlers, flavoured beers and ciders. Our new strategy for beer takes us further. We believe our unrivalled local market insights - as the most local of the global brewers - combined with our size and scale will allow us to really shape the future of beer in new and interesting ways.”

    Chris Ritchie, MD for SABMiller in Panama, and Andrew Highcock, MD for SABMiller in Poland presented case studies, illustrating how plans to expand the beer category will work in their markets.
    Mr Clark, Mr Fell, Mr Ritchie and Mr Highcock will deliver their seminar again tomorrow, October 7th, in New York.

    Highlights from the presentations
    Alan Clark
    Strategic choices:
    -Drive superior topline growth with an insight-based long-term growth strategy for the beer category:
    -Extending occasions when consumers may choose beer;
    -Offering beers as alternatives to wine and spirits;
    -Improving premium mix;
    -Ensuring affordability in emerging markets
    -Liberate resources to win in market and reduce costs:
    -Cost reduction and efficiency programmes, including the introduction of global business service centres; enhancements across global supply chain; and increased scope of SABMiller Procurement
    -These programmes liberate resources to re-invest in front-line execution
    -Shape global footprint to contribute to superior growth
    -Focus resources on highest growth opportunities
    -Where the right opportunities arise M&A remains a core component of growth strategy
    -Deliver superior performance in soft drinks operations, where SABMiller has an increasing focus as a complement to beer operations

    Nick Fell
    SABMiller beer category strategy:
    -Beer currently has the largest value share at 28% of the global packaged beverages universe
    -To date, beer’s heartland has been masculine consumer occasions. To grow share of the global packaged beverages space, beer must become increasingly relevant to a broader range of consumers on more occasions

    Long-term strategy to achieve this:
    -Define consumer occasions to target, using deep local consumer insights; identify those where beer is underrepresented, e.g. evening meal occasions, formal and informal mixed-gender occasions, family relax occasions, etc.
    -Understand the benefits consumers are seeking from drinks on these occasions, including taste, premium feel, affordability, packaging, etc.
    -Align a beer beverage that will meet these criteria, delivering the benefits that suit a specific occasion
    -This will include positioning of new and existing styles of beer using new and existing brands and packaging, with a focus on premiumisation, e.g. radlers, ciders, wheat beers, sharing packs, etc.
    (SABMiller plc)
    30.10.2014   Clear sky signals a bright future for Cavitus    ( Company news )

    Company news Beijing, a city often in the news for its polluted skies, offered plenty of blue sky for global ultrasonic technology company Cavitus during the 4 day China Brew China Beverage 2014 exhibition held in Beijing from 13 – 16 October. Through exhibiting at the event, Cavitus raised its profile in China and attracted much local interest.
    Since its introduction in 1995, this international processing technology and equipment expo has focussed on the growing market in the Asia Pacific region and offers the brewing and beverage industry the latest information about manufacturers’ achievements and innovations.
    The event was attended by Cavitus CEO Nigel Hall and General Manager of Cavitus Malaysia, Warwick Bagnall.
    “China Brew was a well organised show which provided an excellent platform for Cavitus to consolidate our connection with existing major corporate customers in the region,” stated Mr Bagnall.
    “Although we were slightly disappointed with the overall attendance numbers, we attracted the attention of several machine manufacturers who showed great interest in our ultrasonic solutions. Our stand was in the perfect location, close to other significant international exhibitors. This provided us with the opportunity to engage with regional beverage manufacturers who have local hero status and also to build on our existing relationships with the markets big brand owners. Our presence at the trade show provided them with valuable insights into the problems we can solve, the value we can add to their production and enabled them to see our patented de-foaming unit in action.” he continued.
    Mr Hall agreed. “We have been treated to a week of clear air and blue sky in Beijing and there was plenty of blue sky opportunity for Cavitus at the show! We received lots of enquiries from companies interested in representing Cavitus as distributors which indicates the large appetite for our product in the Chinese market. As well as attracting a lot of attention from local Chinese beverage manufacturers we were also able to engage with the local representatives of some of our global clients and advance the adoption of our productivity enhancing technology on a worldwide basis. Overall the CBB was a success for Cavitus and reinforced our belief that China offers massive potential for us.”
    Around 700 exhibitors filled over 80,000 square meters during the 4 day event.
    (Cavitus Pty Ltd)
    29.10.2014   PROCAP reveals larger and more modern production and warehouse facility in Hoboken    ( Company news )

    Company news Future-ready, the new site ensures the Group’s capacity to meet increasing customer needs and fulfil strategic growth ambitions.

    PROCAP, a major European player in the plastic caps and closures industry, announces the complete opening of its new production and storage facility in Hoboken, Belgium. The new premises more than doubles the company’s warehouse and production space. With far greater capacity, PROCAP Hoboken is now ideally positioned to increase market share in line with the Group's strategic growth ambitions.
    The larger space has room for over 50 injection machines and around 40 lining/assembly machines to ensure PROCAP can meet increased customer demand for caps and closures that add real value to their business. The facility is BRC (British Retail Consortium) certified, meaning that it meets the high standards for manufacturing required by the food industry, an important sector for PROCAP and one of the largest growing industries for caps and closures.
    Chemical and agro chemical closure solutions currently represent the biggest part of turnover at the Hoboken site. With the BRC certification, PROCAP Hoboken is now fully prepared to serve all other industries and the company expects turnover growth of 3 million euros over a period of three years.
    The plant and warehouse were built on the site of PROCAP’s former Hoboken facility as well as neighbouring land purchased by the company to enable the expansion. Construction of the ultra-modern facility began two years ago and was carried out in three phases to ensure that it remained operational throughout the build.
    The facility represents a significant investment for PROCAP and underscores the company’s commitment to better serve customers. The entire production facility has been upgraded with more modern machinery. At Group level, PROCAP has made a number of commitments to sustainability one of which is to replace hydraulic injection machines with electrical ones that use significantly less energy. With new dressing rooms as well as a cafeteria and terrace, the new Hoboken facility also improves comfort levels for employees. Automated palletising will be introduced in the near future, replacing the need for manual stacking which will further improve employee wellbeing. It will also enhance customer service by ensuring products are correctly palletised.
    In all locations in which it operates, PROCAP strives to be a good neighbour and support the local community. The Hoboken facility is more aesthetically pleasing than the former building and will offer greater employment opportunities. Located in a dedicated green area, PROCAP Hoboken partners with Natuurpunt, the society for the protection of nature and wildlife in Flanders, to help sustain the surrounding environment. The company’s environmental policy is supported by ISO 14001 certification.
    (Procap Wiltz SA)
    29.10.2014   The Czech Republic: Microbreweries and craft brands reviving Czech beer industry    ( )

    Only in the Czech Republic – where the population leads the world in beer consumption at an annual 144 litres per capita – can a brewer become a media star, The Financial Times reported on October 7.

    Stanislav Bernard, a flamboyant, 59-year-old former electrical engineer, has become a household name with his eye-catching advertisements. A recent campaign depicted the tousled haired entrepreneur in uniform by a sentry box, replete with the slogan: “Be on your guard against Eurobeer”.

    Intended to stress Mr Bernard’s commitment to ‘genuine’ Czech brews made according to traditional methods – as opposed to mass-produced industrial lager – the hoardings send an important marketing message, raise a chuckle from passing motorists and, most importantly, increase sales.

    Buying a near-derelict, state-owned brewery in the small town of Humpolec after the Velvet Revolution, his small team sold 107,000 hectolitres in 1992 – four times the previous year’s volume.

    “The beer they had been making lacked character,” Mr Bernard says. “We decided to have our own Pilsner-taste, but full-bodied and bitter, from Czech ingredients, and with no short cuts. It remains one of our core beliefs.”

    This year, sales from the Bernard Family Brewery are expected to top 250,000 hectolitres.

    While this is but 1.5 per cent of the 16 mln hectolitres downed annually by beer-quaffing Czechs, it puts Mr Bernard at the forefront of what aficionados see as a healthy rise in the local ‘craft brewery’ culture – in the face of an otherwise fast consolidating industry over the past 25 years.

    “Although not a brewer by profession, Stanislav Bernard is an exceptional personality,” says Tomas Erlich, president of the Friends of Beer – a 1,400-strong association of Czech beer lovers.
    He says Mr Bernard not only saved the Humpolec brewery, but his lobbying in parliament in the 1990s reduced the excise tax for smaller breweries, which encouraged the growth of small and micro producers. Indeed, the Czech Republic has seen an explosion of independent producers in recent years, most notably microbreweries located in restaurants.

    “In 1992, there was only one microbrewery in the country. Today, we estimate there are 250-260,” says Vladimir Balach, executive director at the Czech Beer and Malt Association.

    Mr Erlich accuses the big brewers of closing down multiple sites and giving Czechs “very ordinary” beer.

    Such charges smart with Plzensky Prazdroj – the Pilsner Brewery group – which has almost 50 per cent of the domestic market and is owned by SABMiller, the world’s second-largest beer producer.

    “We are very sorry to hear such rumours. No brewery on the Czech market has been closed by SABMiller, and there are no such plans for the future,” Katerina Krasova, spokesperson for Plzensky Prazdroj, said.

    Moreover, she insists that the group, which owns the famed Pilsner Urquell Brewery, has striven to raise quality at every opportunity, while guaranteeing the use of Czech ingredients and traditional procedures in the production process.

    “Over the past 11 years, we have invested more than Kc 18 bln (€652 mln) in developing our breweries, our brands and our employees. Together with Czech farmers, service providers, suppliers of goods, pub and restaurant owners, we significantly contribute to Czech economic growth.”

    However, the expansion of microbreweries aside, there is no doubt that the trend towards consolidation within the sector has led to closures elsewhere.

    Of the 80 or so breweries in the Czech lands in 1989, about 48 survive today, of which 19 are owned by the big breweries, according to Pavel Prchal, director of the Zemsky Pivovar, a small industrial brewery. “Three have closed in Prague alone in that time,” he says.

    Mr Prchal, who is working to open the first new brewery in the Czech capital for 113 years, says the fightback by craft breweries and their popularity among the public has redrawn the market.

    “2005-2007 was probably the high point for the big brewery conglomerates, when they had something upwards of 90 per cent market share,” he says.

    Today, with the likes of Mr Bernard and the Czech-owned Lobkowicz group showing the way, he puts the share of domestic consumption held by corporate breweries as “down to about 80 per cent”, meaning the independents have doubled their volumes.

    The big brewery groups have responded, both by introducing their own unfiltered brands and by boosting exports – at 3.5 mln hectolitres last year, a 17 per cent rise on 2010.

    It is all welcome news for Mr Erlich and friends. True, not all the new microbreweries can be recommended unconditionally, he says. “Some don’t have the heartfelt passion or knowledge; it’s just a way to earn money. But, fortunately, most offer quality, and that’s good for diversity and for craft beer”.
    28.10.2014   ENGEL e-flomo improves process stability and economy    ( Company news )

    Company news The trend towards complete process monitoring has now reached mould temperature control. The typical, legacy water manifolds are thus increasingly being replaced by state-of-art flow monitoring systems, such as ENGEL flomo. ENGEL e-flomo sees ENGEL take this one step further. The flow control system does not just monitor the relevant parameters, but keeps them constant throughout the production run.

    Mould temperature control has a significant influence on productivity of the manufacturing process and on the quality of the moulded parts, but despite this, it did not attract a great deal of attention for a long time. ENGEL prompted a rethink when it developed ENGEL flomo in 2010. The injection moulding machine-integrated, compact and manually adjustable water manifold system improves process reliability and facilitates process optimisation. For Fakuma 2014, ENGEL has taken the step from process monitoring to process control. The newly developed ENGEL e-flomo also features electrical control valves, which allow the flow rates to be adjusted and controlled in a fully-automated process.

    Automatically compensating for fluctuations in the water quantity
    The available volume of water can fluctuate during production, for example, if filters clog, or system pressure changes are caused by different levels of load on the production equipment. In a production environment, these influences often go unnoticed for a longer period of time, resulting – in the worst case – in the production of scrap. Even the manually adjustable ENGEL flomo water manifold can prevent this thanks to its monitoring feature. The new ENGEL e‑flomo does not just monitor, it automatically adjusts the settings. If the system notices a flow rate dropping in one of the flow circuits, the corresponding control valve is automatically opened to a position where the desired target value is reached again.

    Keeping the temperatur under control
    The temperature control device is responsible for keeping a constant media temperature. Since a certain amount of heat loss is typical between the temperature control unit and the mould, the ENGEL e-flomo also monitors the supply water temperature throughout the entire production run. At the same time, other parameters can be included for monitoring; for example, the return temperature or the temperature difference between the supply and return sides.
    ENGEL e-flomo is designed for water temperatures up to 120 °C. Shut-off valves in the central supply and return lines allow for fast and easy activation and deactivation of the individual manifold units. Just like the ENGEL flomo, the new ENGEL e-flomo is characterized by its resistance to soiled water.
    Thanks to its functionality, ENGEL e-flomo improves the economy of the production process by fast mould set-up, higher machine availability, and reducing scrap.
    (Engel Austria GmbH)
    28.10.2014   H2O for fine dining    ( Company news )

    Company news Inspired by the shape of a cosmetics flacon, both customer and developer wasted no time at all in finding a solution for the new premium mineral water range from Rhäzünser/Arkina.

    The development of the new premium range of mineral water for fine dining is a prime example of the concept of “less is more”. Developing a new product – from the initial idea through to its arrival on the shelves – often takes well over a year. However, since Rhäzünser/Arkina’s wishes coincided with the suggestions of the designer at Vetropack Switzerland, Jean-Franck Haspel, right from the start, the new premium bottles were realised within just a year.

    The two new creations hold 40 cl and 80 cl water, in still and sparkling versions. These sizes are in keeping with the market trend, as is the simplicity of the design, which pushes the premium product into the spotlight. Since last December, the flint glass bottles have been produced by Vetropack Austria at the Pöchlarn plant.
    (Vetropack AG)
    28.10.2014   WakeUp® Post-Lunch Drink Wins CPG Editors’ Choice at SupplySide West    ( Company news )

    Company news WakeUp® drink targets the US market

    The “WakeUp Post-lunch Waker”® drink was announced the winner of the SupplySide West CPG Editors’ Choice Awards 2014 in the Energy Drink category.

    Unlike other energy drinks, “WakeUp Post-lunch Waker” is a patented, safe and clinically tested beverage formulation with no added caffeine, chemicals or any stimulants that can impact heart rate or blood pressure. WakeUp drink is not a typical energy drink; rather it opens a revolutionary new product category, scientifically proven to overcome fatigue after lunchtime (known as “Post-Lunch Dip Syndrome”) embedded in everyone’s biological clock.

    “The out-of-the box thinking displayed by the companies on the short list in each category made selecting just one winner a challenge for our editorial team,” said Heather Granato, vice president, content, in Informa’s Health & Nutrition Network. “We’re excited to celebrate their innovation and market vision as CPG industry leaders.”

    “After we won the ‘Best Functional Drink’ award last year in Europe, we consider the CPG Editors’ Choice Award to be our ‘admission ticket’ to the US beverage market,” says Eli Faraggi, CEO of Inno-Bev and founder of “WakeUp post-lunch waker.” “Consumer awareness of an inner biological clock, and growing recognition of Post-Lunch Dip Syndrome as part of it, has increased dramatically, especially in fast-paced economies. WakeUp is uniquely positioned to address this rapidly growing tiredness crisis.

    WakeUp is now actively seeking to partner in the U.S. with leading retail, Internet and MLM nutritional beverage brands. “We believe our innovative, scientifically-supported approach will revolutionize the American energy category,” adds Faraggi. "We should remember that children who grew up on caffeine energy drinks are now in their late 30s and still struggle to keep pace with the demands of home and work, all while maintaining an active, healthy life.”

    Why are we always tired?
    - Physiology - the 24-hour circadian cycle is a natural biological process in which the body is controlled by a seven-hour cycle: fatigue, elevation, and peak again. About 7-8 hours after waking, our systems slow down and decrease their rhythms. Blood pressure decreases, blood glucose rises and we have a slight drop in body temperature.
    - Nutrition – Post-lunch dip occurs whether we eat or not. However, a heavy meal can increase the symptoms, especially if it is rich in carbohydrates.

    WakeUp is backed up by strong research and provides a healthy, flavorful alternative to energy drinks in the market today. It designed to combat tiredness after lunch time. The Inno-Bev Ltd. business model offers different options for licensing the patented science and formulation.” By drinking just 100ml of WakeUp drink, you, your managers, and employees can improve performance and awareness without impact on your blood pressure,” notes Faraggi.
    (Inno-Bev Ltd)
    27.10.2014   Amcor wins Climate Disclosure Award with perfect score    ( Company news )

    Company news Amcor has received the highest Climate Disclosure rating of companies listed in the ASX200, being awarded a perfect score of 100% for its Climate Disclosure and winning the CDP ASX200 Best Climate Disclosure Award.

    Photo: David Clark, Amcor’s head of Safety Environment and Sustainability

    CDP is the world’s only global climate disclosure program. The Climate Disclosure Award recognises Amcor’s robust carbon measurement and management, climate change strategy, risk management processes and outcomes, and commitment to transparently reporting on our performance.
    Amcor’s head of Safety Environment and Sustainability, David Clark said: “We are delighted to accept the CDP Award which is testament to our ongoing commitment to transparent reporting and continually looking for new and better ways to reduce carbon emissions, waste to landfill and water use across our global operations.
    “We track this through our global EnviroAction program which delivers real and tangible environmental and social benefits. Since the start of Amcor’s five year EnviroAction plan in 2010/11, the Company has reduced green house gas emission intensity by 19%; waste to landfill intensity by 53%; and water use intensity by 16%. In addition, last year over 40 of our sites reported zero waste to landfill and all 180 sites reduced their waste contributing to a more sustainable environment,” concluded Mr Clark.
    (Amcor Ltd)
    27.10.2014   France: AB InBev’s Leffe now owns 10% market share in France    ( )

    AB InBev’s Leffe brand is celebrating the achievement of a 10% market share by value in France, AC Franchise reports.

    The brand managed to grow by 3.5% over the past six years. Two years ago, Leffe entered the ranks of brands which sell more than 1 mln hl in France, which translates into more than 13 glasses of 25 cl consumed every second.

    According to analysts, the brand owes its success to the premiumisation strategy implemented on the French market by its owner, the world’s largest brewer AB InBev.

    27.10.2014   Johnnie Walker and Smirnoff Named as Two of Interbrand's 2014 'Best Global Brands'    ( Company news )

    Company news Diageo brands again included on prestigious list that measures brand investment and management.

    Diageo, a global leader in beverage alcohol, is once again represented on the Interbrand “Best Global Brands” list by two of its core brands, Johnnie Walker and Smirnoff. This ranking of the top 100 most valuable global brands contains only six brands in the Alcohol sector, including the two from Diageo. With a brand value of $4,823 million according to Interbrand, up two percent from the 2013 report, Johnnie Walker was recognized for “its versatility and its strategy rooted in innovation, leadership and storytelling.” Smirnoff’s brand value increased by eight percent, from the 2013 report, to $4,609 million in recognition of its standing as the world’s leading premium vodka. Interbrand released the fifteenth annual report last week, and presented the awards at a ceremony held at the New York Stock Exchange.

    Johnnie Walker, the number one Scotch whisky in the world (Impact Databank 2014) was identified as the “world’s most powerful drinks brand” (Spirits Business June 2014), with the strength of its global presence among the reasons Interbrand selected it. The Johnnie Walker Houses – Diageo now has four in Beijing, Shanghai, Seoul and Chengdu – are mentioned as an effective medium to “communicate the brand’s authenticity” (a particular brand strength according to the report) and “educate consumers on its intense flavor blends and brand history.” The Johnnie Walker trademark is also recognized for the breadth of its portfolio with the different variants enabling the brand to access different consumers and occasions. Innovation, successful partnerships and relevance to emerging market consumers were also listed as key factors contributing to Johnnie Walker’s performance in this year’s report. Johnnie Walker was ranked #86 on the 2014 “Best Global Brands” list.

    Smirnoff, the number one premium vodka in the world (Impact Databank 2014) is mentioned in the report as “one of the most recognizable spirits brands” renowned for its “playful personality, sustained consistency, differentiation, and relevance” that are vital in the fiercely competitive drinks category. Referencing the successful launch of the new “Exclusively for Everybody” campaign, Smirnoff is lauded as a brand that “has the appeal of a premium brand without being pretentious or elitist.” Smirnoff is also quoted in the report as “having innovation in its DNA” while “taking pride in continuing to refine the filtration methods of its founder.” And the report concludes: “If Smirnoff continues to innovate, increase relevance, and grow in new markets, the good times will continue.” Smirnoff was ranked #90 on the 2014 “Best Global Brands” list. "John Walker and Pyotr Smirnov were two pioneering entrepreneurs who created brands of exceptional quality that would be known and trusted for nearly two centuries," said Syl Saller, Chief Marketing Officer, Diageo Plc. " For Johnnie Walker and Smirnoff to be recognized on the Best Global Brands list is a tribute to the vision of their founders and to the marketing teams all over the world who keep them fresh and relevant today.”

    Interbrand publishes the ranking of the top 100 brands based on a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectations. Three key aspects contribute to a brand’s value: the financial performance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand to command a premium price or secure earnings for the company.
    (Diageo plc)
    27.10.2014   Russia: Duma approves beer duty freezing bill in first reading    ( )

    Russia’s State Duma on October 21 approved in the first reading a bill freezing excise duties on beer and strong alcohol, The Union of Russian Brewers reported.

    Thus, excises on beer and strong alcoholic drinks will not increase until 2017.

    Industry experts have already called the freeze a “not absolutely perfect but reasonable measure”.
    27.10.2014   Sierra Leone: Heineken subsidiary cuts operations because of Ebola outbreak    ( )

    Heineken NV’s unit in Sierra Leone has sent staff home and halted expansion plans as it joins a growing number of companies cutting operations in the West African nations hit hardest by an outbreak of Ebola, Bloomberg reported on October 20.

    “The Ebola virus disease has severely affected our operations in terms of sales, production and manpower,” said Aminata Kasim-Carew, spokeswoman for Sierra Leone Brewery Ltd. Sales have dropped 70 percent, she said, without giving details. “Most of our staff has been sent on leave.”

    The outbreak, which has killed 4,400 people mainly in Sierra Leone, Liberia and Guinea since it was first reported in December, is the deadliest on record. Airlines including British Airways halted flights, mining and agriculture companies delayed production and governments have slashed economic growth forecasts as they battle to contain the disease.

    Sierra Leone needs as much as $1 billion to cover Ebola expenses and the growth outlook for this year was cut to between 7 percent and 8 percent from an earlier forecast of 14 percent, Finance Minister Kaifala Marah said in an interview with Bloomberg TV Africa on Oct. 11.

    President Ernest Bai Koroma ordered nightclubs and video centers to close on Aug. 7 because of Ebola.

    While the brewery’s workers who were sent home are being paid, some 24,000 jobs are at risk when distributors, transporters and other contractors are factored in, Kasim-Carew said in an Oct. 16 interview in Freetown, the capital. The company also works with 600 sorghum farmers, she said.

    Heineken, based in Amsterdam, owns about 83 percent of the beer maker. Africa and the Middle East accounted for about 14 percent of the company’s revenue in the first half of the year from 13 percent in the same period a year earlier, according to data compiled by Bloomberg.

    The Sierra Leonean brewer, which produces Star and Heineken brand lagers, planned to invest 52.9 billion leones ($12 million) in operations including machinery, Kasim-Carew said. Projects that were started are now on hold, she said.

    “When we started installing these plants, Ebola came in and so we had to put on hold all these installation projects,” she said. Last month, the brewery donated 633 million leones to the government to fight the disease, she said. “Ebola is scary for investment. We hope the country can find a solution.”
    27.10.2014   USA & UK: US beer exports at their highest value since 2002 owing to craft brands    ( )

    US beer exports to the UK have increased tenfold in the past decade and are at their highest value since 2002, according to US trade data. The trend is driven in part by the rise of small craft brewers, who make stronger-tasting beers, The Financial Times reported on October 19.

    The renaissance in beer brewing in the US has been nothing short of remarkable.

    Small brewers promising relief from weak, mainstream lagers have moved from the realms of hobbyists to 15 per cent of the market by value in the US, according to the Brewers Association, a US trade group. There are now over 4,500 breweries in the US, more than double the number in 2004.

    “The craft ale scene in the US is incredibly vibrant,” says Simon Emeny, chief executive of Fuller’s, a UK brewery. In March this year, the company became the UK distributor for Sierra Nevada, the second-largest US craft beer producer.

    The UK is the third-biggest destination for US craft beer after Canada and Sweden, but as a proportion of overall UK sales it is still a niche market.

    “Although it only represents 2.5 per cent of total beer sales, it has provided a degree of invigoration to the [market], with a heady combination of hype, relevance and genuine differentiation,” says Tom Lynch, commercial director at CGA Strategy, a food and drink consultancy.

    The UK has its own, older, beer movement championing “real ale”, generally defined as beer that continues to ferment in the cask or bottle.

    It is also distinguished by strong flavours and it lacks the artificial fizz of lagers. Camra, the UK real ale campaign group, makes it clear that much US craft beer does not meet its standards.
    However, proponents of both types of beer share a disdain for mainstream beers and a sense of plucky determination against larger, better-funded brewers. “Most real ales and the US craft beer that’s coming in have literally no advertising behind them. It’s almost an underground movement,” says Colin Valentine, Camra chairman.

    Craft beers have been boosted by changing drinking habits. Although the UK has a reputation for heavy drinking, the number of people who say they drink or drink frequently has been in decline since at least 2005.

    At the same time, drinkers have become more discerning and willing to pay more for “premium” beers, according to Mintel, a market research company.

    It is a trend that craft brewers have been keen to capitalise on, with the Brewers Association promoting the motto “Savour the Flavour”.

    “Drink a little slower, maybe drink a little less, but really savour and explore the flavours you’re experiencing,” says Bob Pease, BA president.

    When he began promoting US craft beers to overseas buyers in the early 2000s, they laughed at him.

    “They’re not laughing now,” he says.
    24.10.2014   Multi-sensory experiences at BRAU Beviale: Doehler showcases natural ingredients and product ideas .    ( BrauBeviale 2014 )

    BrauBeviale 2014 ... that appeal to all senses!

    At BRAU Beviale in Nuremberg, Doehler is inviting its visitors to take a multi-sensory journey of discovery through the world of food and beverages. The company is showcasing a broad portfolio of natural ingredients and ingredient systems, as well as innovative ideas for food and beverages in which all the ingredients are in perfect harmony! Guided by the principle “WE BRING IDEAS TO LIFE.”, the partner for integrated food and beverage solutions is presenting around 100 innovative ideas for food and beverages that range from refreshing carbonated soft drinks and juicy energy drinks to aqua plus and malt beverages, juices and nectars, up to wine, cider and beer mixes. All these innovations are based on the extensive product portfolio of natural ingredients, consisting of flavours, colours, health & nutrition ingredients, cereal ingredients, dairy ingredients, speciality ingredients, fruit & vegetable ingredients and ingredient systems. As well as a range of taste-giving and functional plant extracts, the top ingredient innovations also include efficient ingredient solutions especially for the brewing industry.

    Sensory added value and functional building blocks: Cereal & Malt ingredients
    Doehler is presenting an extensive portfolio of cereal and malt ingredients with a wide range of benefits at BRAU Beviale. Cereal and malt extracts are characterised by their distinct flavour profile and are also premium nutritional building blocks. This makes them the ideal basis for innovative non-alcoholic beverages with a wide range of positioning options: from light, refreshing malt beverages to halal-suitable non-alcoholic beers and even dark malt beverages. By combining natural raw materials with state-of-the-art production technologies, Doehler is in a position to offer cereal and malt extracts that ensure the maximum added value in the final applications.
    Doehler is also exhibiting efficient solutions for breweries in Nuremberg. Special extracts and concentrates make it possible to simplify brewing processes, reduce investment and continually improve the products. Another highlight are the new wort and sour wort concentrates, which are being presented to the trade professionals for the first time at BRAU Beviale.

    Producing premium beers in a consistent quality is a big challenge for breweries today. To help them achieve this goal, Doehler offers a cost-efficient solution for reducing the pH of mash and wort naturally: a sour wort concentrate that is produced from traditionally-manufactured sour wort and concentrated using a gentle process. Doehler's sour wort concentrate is proven to be superior to acidified malt and improves the taste stability and “drinkability” of beer significantly.
    In addition, the all-round partner for the brewing industry is showcasing a wort concentrate that has been specially tailored to the requirements of the modern brewing process with regard to an ideal wort composition and minimal thermal load. Doehler wort concentrate has comparable properties to those of a conventionally-produced wort and makes consistently high quality possible for a wide range of beer types. At the same time, it offers the brewer plenty of creative leeway to develop an individual beer taste. That makes Doehler wort concentrate the perfect alternative for commercial brewers, home brewers and those who want to become one!

    Healthy tastes better
    Once again in 2014, the number of new product launches shows that reduced-calorie products and products with healthy additional benefits are on trend around the world. Thanks to an extensive portfolio of health & nutrition ingredients – including functional ingredients and a wide range of sweetening systems – combined with a high level of application expertise, Doehler brings together the crucial competencies under one roof. At BRAU BEVIALE, the company is demonstrating this with various product ideas, offering innovative and functional product positionings. Furthermore, products that bring together the two mega trends of “naturalness” and “health” in one item are enjoying a particularly high level of acceptance among consumers. Doehler is reacting to this trend with a broad-based ingredient portfolio that ranges from fermented, reduced-calorie juices to MultiSweet® Stevia sweeteners and “Botanical” extracts. The latter provide an outstanding option for highlighting health-related product positionings in an emotional way. Thanks to a joint venture in South Africa with Afriplex, a leading supplier of natural extracts, Doehler is also able to exhibit a wide variety of premium quality extracts from fruits and plants native to that country. The key focus here is on rooibos, baobab, moringa and aloe ferox.

    When taste becomes a real experience
    Many “Botanicals” are of great interest not only thanks to the wide range of positionings they allow, but also because of the extraordinary taste experience they deliver. When it comes to flavours, extraordinary is right on trend at the moment – blossom notes, herbs and spices are particularly popular. Cardamom, coriander, rose, violet and hibiscus provide a hint of the exotic and stimulate innovation.
    Low in calories yet rich in ingredients that are valuable to the body – that is what vegetable juices are known and loved for! This is a key reason why vegetable flavours are a big trend in soft drinks at the moment. In order to meet the growing demand for vegetable ingredients, the specialist for fruit & vegetable ingredients has expanded its portfolio significantly in recent years. Using myriad extraordinary product applications, ranging from juice beverages and flavoured water to tea beverages, Doehler proves that vegetables are not just healthy, but also extremely delicious, refreshing and unique-tasting when combined with fruit, tea, spice or herb ingredients.

    More than “just” natural
    Naturalness is the word of the moment in the food industry, and the guiding principle behind Doehler's entire portfolio – but naturalness alone is often not enough.
    Some natural colours, such as carmine and caramel colouring, have fallen into disrepute and are usually replaced. Alternatives on display at Doehler's BRAU Beviale stand include natural red tones in the Red Brilliance range and colouring concentrates made from malt and apple. In addition, the company is exhibiting its extensive range of natural colours, stretching from red, yellow, orange, green and blue to brown tones.
    Food intolerances are also causing people to avoid some natural ingredients in foods and beverages, such as cereals. While this presents the industry with challenges, it also unlocks market opportunities, as so-called “free-from” products move increasingly from a niche market into the mainstream. For these products Doehler is showcasing its new portfolio of gluten-free malt extracts at BRAU.
    Even the market for alcoholic products is now falling under the trend for naturalness. As well as providing a special taste, the use of fruit juices in alcoholic beverages also allows them to move into the premium segment. However, not every fruit juice can be combined with alcohol; precipitation, sedimentation and therefore an impaired look in the final product are all potential pitfalls. Doehler has developed a range of special juice concentrates that are tailor-made for use in alcoholic beverages – they do not cause cloudiness or sedimentation even at high juice contents. These juice concentrates are ideal both for low-alcoholic beverages like ciders and wine mixes and for high-proof spirits.
    For every innovative product development and product application, Doehler's main focus is always on the multi-sensory product experience, based on appealing harmoniously to all senses. Thanks to this holistic sensory approach, Doehler is able to guarantee its customers an important building block to success – helping them to stand out from the crowd.
    Hall 1, Stand 303
    24.10.2014   Tour de Fall Pale Ale    ( Company news )

    Company news New Belgium's love for beer, bikes and benefits is best described by being at Tour de Fat. Our love for Cascade and Amarillo hops is best tasted in our Tour de Fall Pale Ale. We're cruising both across the country during our favorite time of year. Hop on and find Tour de Fall Pale Ale in fall 2014.

    Deep amber colored and bright with billowy foam.
    Aroma: Hops dominate with pine, floral, tangerine, lemon rind and tropical fruit notes, honey bread malt character balances out the hop aroma bouquet.
    Flavor: Bitter upfront, becomes balanced with malty sweetness, finishes with some light bitterness and fruity sweetness.
    Mouthfeel: Round mouthfeel that finishes crisp.
    Body: Medium body.

    Beer Facts
    ABV: 6.0
    IBU: 38
    Yeast: House Ale Yest
    Calories: 170
    Hops: Target, cascade
    Malts: Pale, Chocolate Rye, Caramel 80
    Special Processing: Dry hopped with amarillo and cascade
    (New Belgium Brewing Co)
    23.10.2014   Fast, flexible and compact    ( Company news )

    Company news The ENGEL e-pic was celebrating its world premiere at Fakuma 2014 in Friedrichshafen, Germany. "The level of automation is continuing to increase rapidly worldwide. In Europe, we will not be producing off-mould parts in the long term," said Dr Stefan Engleder, CTO with ENGEL AUSTRIA, when introducing the new development at the fair. This statement unequivocally confirms the fact that, in addition to tailored automation solutions, the need for flexible and, at the same time, standardised robots for simple handling tasks is growing. This new development now sees ENGEL cover the complete spectrum of handling requirements in injection moulding in an even better way, from simple part removal, depositing, and sprue separation, through sophisticated insert-placing and take-out, to combining various process steps in a highly-integrated production cell.

    Linear motion with integrated swivel arm
    The objective in this product development was to combine maximum performance with maximum economy. The totally new kinematics makes a decisive contribution towards achieving this by combining linear movements with a swivel arm. Another important efficiency factor is the use of weight-optimised parts which keeps the accelerated masses low. In this way, the servomotor-driven robot can achieve the shortest possible take-out cycles, and it only has low energy requirements. In comparison with linear robots of the same size, the ENGEL e-pic only needs half the amount of energy.
    The compact design also contributes to its excellent efficiency. When deployed on injection moulding machines with an integrated conveyor belt, the ENGEL e-pic works inside the machine's safety gate without needing extra space. And it needs far less vertical space than comparable third-party robots.

    Immediately ready for action
    Equipped with its own control unit, the ENGEL e-pic robot can be deployed not only on ENGEL injection moulding machines, but also third-party machines without needing any machine-specific customisation. A separate base is not required, nor is an external switch cabinet. The electronics are completely integrated with the mechanical superstructure.
    In combination with an ENGEL injection moulding machine, the robot can be easily integrated with the CC300 machine control unit. The robot and machine then access a shared database, thus enhancing process assurance and operator convenience, while achieving efficiency optimisations in production sequences.
    The robot control unit supports intuitive control via the touch panel. When installed on a new or existing machine, the robot can immediately be commissioned, without programming skills. The control unit converts the rotary motion of the robot swivel arm into a linear movement. Those who are used to working with linear robots have no need to learn new skills.
    The ENGEL e-pic is designed for horizontal and vertical part removal and handling of small parts and sprues with a load-bearing capacity of up to 2 kg. It is deployed on injection moulding machines with clamping forces up to 2,200 kN.
    (Engel Austria GmbH)
    23.10.2014   Tetra Pak launches industry’s first package made entirely from plant based, renewable ...    ( Company news )

    Company news ...packaging material

    Tetra Pak announces the launch of the industry’s first carton made entirely from plant based, renewable packaging materials. The new Tetra Rex® carton will be the first in the market to have bio-based low-density polyethylene (LDPE) films and bio-based high-density polyethylene (HDPE) caps, both derived from sugar cane, in addition to Forest Stewardship Council (FSC ™) certified paperboard.​

    Photo: Tetra Rex® carton package with TwistCap OSO34

    “Environment excellence is one of Tetra Pak’s strategic priorities and a driver of our product development activities,” said Charles Brand, VP Marketing & Product Management at Tetra Pak. “Together with suppliers, customers and other stakeholders, we are leading the industry towards 100% renewable packaging. We believe that increasing the renewable content of our packages is not only good for the environment, but also offers our customers a competitive advantage in the overall environmental profile of their products.”

    Developed in partnership with Braskem, one of the world’s leading biopolymers producers, the new Tetra Rex package will be commercially available in early 2015. Tetra Pak customers using the standard 1 litre Tetra Rex with TwistCap OSO 34 can easily transfer to the new version without the need for any additional investment or modification to their existing filling machines.​
    (Tetra Pak Schweiz AG)
    23.10.2014   USA: TTB simplifies excise tax regulations for small brewers    ( )

    The Beer Institute, the national trade association representing brewers and beer importers, praised the Alcohol and Tobacco Tax and Trade Bureau’s (TTB) decision to simplify excise tax regulations for small brewers, reported on October, 2.

    “The brewing industry appreciates the work that the TTB has done to refine their rules and regulations to reduce unnecessary bureaucracy,” said Jim McGreevy, Beer Institute president and CEO. “The beer industry is experiencing immense change right now, thanks to efforts like this that open pathways to the marketplace for small brewers.”

    This rule is for the benefit of small brewers, essentially defined by TTB as those which produce less than 7,200 barrels. The TTB’s rule would institute a flat $1,000 penal sum for the brewer’s bond for these small brewers whose excise tax liability is expected to be less than $50,000 in a given calendar year and who were liable for no more than $50,000 in such taxes during the preceding calendar year.

    The rule also allows these small brewers to move from monthly reports on operations and taxes to a quarterly report. The goal of this rule change is to reduce administrative costs for small brewers and create greater efficiency for TTB.

    The new rules will become effective on January 1, 2015.
    22.10.2014   Australia: Craft beer sales up by 48% in 2011-2013    ( )

    Australians are continuing to turn away from beer. Sales as a proportion of all alcohol sold decreased to 41 per cent last year, compared to 75 per cent in the early sixties, au reported on October 16.

    While the big players may not yet be drowning their sorrows, with craft estimated to be only about 2.5 to 3 per cent of the total Australian beer market in volume terms, sales of the boutique variety, admittedly off a low base, grew by 48 per cent in 2011-2013.

    The same trend has already been witnessed in the United States, where sales were up 17.2 per cent last year as total beer sales fell two per cent.

    Joel Connolly, from Sydney Craft Beer Week, says the Australian industry is in its infancy compared to the US.

    A decade ago, people didn't care so much about where their beer came from, Mr Connolly says.

    "It had nothing to do with the flavour of the beer. Now people are starting to switch that up and they are starting to care about quality and flavour, and how it's produced."

    "Overall people are drinking less beer.

    "But craft is made in a much different way to regular beer. We're definitely seeing that while the overall market is shrinking, craft is just going crazy."

    The global beer industry, worth about A$170 billion a year, is ruled by just a couple of companies.

    Such marker dominance can mean less choice for consumers, and higher prices. The landscape is much the same in Australia.

    Industry insiders say this market dominance gives bigger players the power to encourage or induce bars and bottle shops into not carrying the boutique brands.

    Mr Connolly has heard stories of big brewers saying to the smaller bars and bigger pubs: "'if you want our beers on tap, you can't have craft on tap, or you're only allowed to have one tap out of say 15 dedicated to craft and the rest has to be our beer'."

    "Obviously they're looking at the trends and they're seeing a big decline in beer sales and rise in craft," he said.

    "It can be really difficult for craft brewers to get their beers inside a major national chain, and even if you do it's a struggle to get good shelf space because the bigger brewers have more negotiating power."

    The Craft Beer Industry Association argues it needs tax reform to assist industry growth.

    It has established a committee to lobby the government on excise reform, and in particular wants a volume-based tax rather than one based on alcohol content.
    22.10.2014   Canada: New beer standard to support Canada's brewers    ( )

    Pierre Lemieux, Parliamentary Secretary to Agriculture Minister Gerry Ritz and Member of Parliament for Glengarry-Prescott-Russell, announced on October, 3 that the Government of Canada is fulfilling its commitment made as part of Economic Action Plan 2014 to modernize Canada's beer standards.

    Canada's compositional standard for beer outlines the specific requirements that must be met for a product to be labelled, packaged, sold or advertised as beer. Brewers have expressed concerns that the existing standard is outdated and can create barriers for the introduction of new products.

    The new proposed standard, which was developed in collaboration with industry, would provide for clearer and more modern regulations that would enable the industry to take full advantage of innovation and market developments. For example, the new standard would expand the definition of beer to allow for non-traditional ingredients such as spices and fruit. These changes would lead to more choices for consumers.

    The consultation period will run until November 16, 2014.

    The brewing industry is an important contributor to the Canadian economy, representing more than C $14 bln in economic activity or 0.9 per cent of total gross domestic product.

    "The brewing industry is an important contributor to the Canadian economy. Modernizing the compositional standard for beer will allow Canadian brewers to take full advantage of innovation and market developments while providing quality products to consumers," Pierre Lemieux said.
    22.10.2014   USA: Legalization of medical marijuana helps beer sales    ( )

    The legalization of medical marijuana has helped beer sales, contrary to previous research that pointed to a decline, according to a note from Sanford C. Bernstein analyst Trevor Stirling.

    Recreational pot use in the two states where it’s legal has so far not had a “significant impact” on beer, he was quoted as saying by Bloomberg on October 10.

    “The average blue-collar Bud drinker is less likely to be smoking pot,” Stirling said. “As far as medical marijuana is concerned, it does not appear to be a big threat to the beer industry.”

    The research could relieve one concern for beermakers Anheuser-Busch InBev NV and SABMiller Plc, which have seen U.S. volume decline over the past five years due to high unemployment and a shift to spirits like bourbon and gin. Twenty-three states have allowed medical marijuana and about a dozen, from Florida to Alaska, are considering legalization in some form.

    Per-capita beer drinking had a one-time increase of about 0.5 percent in the 10 largest states that have legalized medical marijuana, the Bernstein analyst found. While beer consumption later declined in those states, the rate of decline slowed to become more in line with the national average.

    “There may be a ’constrained budget’ effect for some consumers, but legalized recreational weed is likely to lead to lower prices in the long term, potentially freeing up more cash either for more weed or more beer,” Stirling said.

    Bernstein’s research contrasts with an October 2012 study by professors at Montana State University, the University of Oregon and the University of Colorado Denver. It found that alcohol sales declined about 5 percent in states that legalized medical marijuana, “suggesting that marijuana and alcohol are substitutes,” especially among young adults, the authors said.

    States that have legalized weed in some form including Colorado also have the highest rates of craft beer production, Stirling said, and some craft brewers have “whole-heartedly embraced the weed counter-culture.” One brewer, Oskar Blues Brewing Co. of North Carolina, indicates on some of its beer cans where they might be punctured in order to turn the can into a bong for smoking cannabis.

    A Pew Research center survey published in April shows 75 percent of the population thinks marijuana’s sale and use will eventually be legal nationwide.
    22.10.2014   Welcome to the World of Cans: Ball at BrauBeviale 2014    ( BrauBeviale 2014 )

    BrauBeviale 2014 Ball Packaging Europe Presents a Vast Range of Beverage Packaging Solutions at BrauBeviale 2014

    During this year’s BrauBeviale, beverage can producer Ball Packaging Europe presents the ultimate world of cans. Visitors to Hall 4, Stand 111 will have the opportunity to explore Ball’s unique product offering, engage in face-to-face discussion with brand experts and gain valuable insight into Ball’s comprehensive service package – a program that ensures each can’s optimal performance in the marketplace.

    It’s all about sustainability
    By 2020, Ball Corporation seeks to reduce the CO2 footprint of its most common beverage can formats by one-fourth. “Cut/4 CArboN” is the name of this ambitious global project. With a baseline beginning in 2010, this program’s ultimate success relies on both Ball’s controllable efforts, as well as those successes realized in partnership with suppliers and customers. In reaching its half-way mark in 2015, Ball will continue to raise the profile of this program at BrauBeviale where visitors can meet ‘the face’ who is poised to lead Ball through the next five years of this journey.
    One important contributing factor to reduce the carbon footprint is to further optimize the weight of cans and ends. Ball’s new generation of packaging takes a significant step in that direction. “Our B-Can and CDL end sets new standards in can manufacturing,” says Johanna Klewitz, Manager Sustainability and Regulatory Affairs at Ball Packaging Europe. “This product category offers the same brand promise as our standard offering but with the benefit of reduced material weight. We refer to this process as ‘engineering out the unnecessary,’ as it allows us to optimize the environmental footprint of our customers without sacrificing excellent packaging performance.”

    New, eye-catching and trendy
    Beverage can finishings developed to effectively respond to current market trends will be found on prominent display throughout Stand 111. The Fluorescent Plus can, which features a robust yellow coloring created using special ink pigments, is one such example. Developed to enhance brand visibility, this consumer eye-catcher is sure to attract the attention of even the indecisive “Generation Maybe” consumers who will find it hard to resist.
    Every-day convenience with a modern spin is what comes to mind when presented with Ball’s Magic Straw. This inventive package, featuring a self-activating straw when opened, provides consumers with an unexpected ‘wow’ effect, customizable options and from a practical perspective, prevents spillage of its contents in the event of an accidental mishap. For more on-the-go moments, customers will certainly find favor with Ball’s Spin Clip solution. This special closure is designed to contain contents in the can after opening with a simple spin-rotation that is both easy, fun and efficient.

    Full service approach
    Visitors to the Ball stand will not only receive an overview of its wide range of cans and ends, but also insight into the extensive list of professional services offered to customers. Expert round-tables ranging in topic from best practices in mass customization, to growing new market segments within the canned wine category will take place throughout the three-day fair. A new sales wall also debuts featuring personalized video snippets from Ball’s sales team to assist customers in finding the right expert at a glance. For those seeking more specialized services, time spent with one of our Customer Technical Service (CTS) members can provide valuable insight, as will the team’s new take-home brochures - a handy overview of key services and point of contact long after the doors of BrauBeviale have closed.
    (Ball Packaging Europe GmbH)
    22.10.2014   World: SABMiller convinced it has the right marketing brew to woo female consumers    ( )

    Tapping the female market has long been the Holy Grail for beer marketers in an industry desperately in need of extending its consumer base. Despite many high profile failures, the world’s second largest brewer SABMiller is convinced it has the right marketing brew to woo women, Marketing Week reported on October 7.

    The Peroni maker says shifting the image of beer among females could take up to 20 years but believes there is an untapped thirst that has been ignored to date. SABMiller sees female drinkers as a key beneficiary of its wider bid to attract more consumers on more occasions through a mix of innovation, packaging and advertising.

    Future attempts will revolve around more flavoursome beers, which make use of the 86 per cent hops SABMiller claims are not used by the industry, alongside marketing that pushes six distinctive experiences; family occasions such as BBQs, mixed gender casual parties, mixed gender casual meals, mixed gender evening meals, colleagues socialising and men together in bars.

    At an event for analysts in London this week, Nick Fell, marketing director at SABMiller, says unlocking those consumers and occasions will flow from distribution, packaging and tie-ups with local retailers and is not be “hidden in the gift of some genius that can write a 30-second TV adverts”. For example, coffee was previously a “one dimensional drink” that went on to become everything from an inexpensive cup of instant to a premium-priced specialty drink in a coffee shop through promoting “enhanced experiences” and premium price points, he adds.

    The expansion drive will start within six months with smaller efforts before bigger beer launches and campaigns come to the fore from 2016 onwards. There will be failures in this window, admits SABMiller, and the more successful efforts will be adapted from their local test markets to run in other regions.

    Fell says: “We’re confident of a shift in lager over the next five years to lager being more appropriate in mixed gender occasions. If we’re not seeing some movement in the next three to five years, at least in some markets, then we’re doing something wrong.

    “No one wants a pink beer, including ladies. I’m sure that we’ll make many mistakes over the next five years but hopefully that will not be one of them. There are large parts of the world where beer advertising is offensive to women and I don’t think it makes a very good case for the male gender. We need to be focusing on getting people to think about the occasion they can drink. If the strategy is executed properly then you’ll notice differences in the way beer is advertised over the next five to 10 years, particularly in mature markets.”

    Investments are to be funded in part by cost-cutting measures designed to free up $500 mln by March 2018. Incremental increases to the company’s marketing budget as a percentage of sales will fund additional elements of the strategy.

    SABMiller, which is made up of local brands rather than truly global players, hopes upcoming launches bolster its premium mix in order to convince consumers to pay more for newer alternatives. While increased volumes will flow eventually, the business is banking on efforts to have a faster impact on value sales as it looks to snare share from wine and spirits.

    “The industry have been brilliant at delivering affordable, high quality mainstream beers to beer guys and we’ve got a job to do think our way to another model”, says Fell.

    Spiros Malandrakis, senior analyst for alcoholic drinks at Euromonitor, says the need for female beer drinkers is fuelled by the fact that brewers “do not have any more room for growth” among their core working class male demographic. Beer Value sales in the UK and Western Europe are expected to rise slightly from £9.6 bln and £35.5 bln respectively to £9.7 bln and £36 bln by 2018, according to Euromonitor.

    “The big brewers know they’re operating in a saturated market and the only options left has been for them to extend major brands based on flavour sophistication or by adding different mixers”, says Malandrakis.

    “Females represent another outlet but previous efforts have come undone by simplistic thinking that has been patronising and specifically aimed at them. It’s not just about looking at the beer category through the prism of a female approach. A man still needs to easily be able to go to the bar and order one.”
    21.10.2014   ADM Completes Acquisition of WILD Flavors    ( Company news )

    Company news WILD Flavors and Specialty Ingredients business unit begins reporting Jan. 1, 2015

    CHICAGO, Oct. 1, 2014 – announced that it has completed the acquisition of WILD Flavors GmbH.
    “One of the most important ways we are working to increase returns and reduce earnings volatility is through the growth of our specialty ingredient offerings,” said ADM Chairman and CEO Patricia Woertz. “These high-value products provide the opportunity for increased margins and strong sales aligned with global consumer trends. WILD Flavors is the latest in a series of strategic expansions in specialty ingredients, including our new Brazilian protein specialties complex and our Chinese soluble-fiber facility.”

    ADM will form a new business unit, WILD Flavors and Specialty Ingredients, which will include the WILD business as well as the following ADM product lines:
    -Specialty proteins (including isolated soy proteins, textured vegetable protein, soy protein concentrates, and soy flour & grits)
    -Edible beans
    -Natural health and nutrition (natural-source vitamin E, plant sterols, soy isoflavones and Omega-3 DHA)
    -Soluble fiber

    The new business unit will be a reportable segment beginning Jan. 1, 2015.

    Greg Morris will be president of the WILD Flavors and Specialty Ingredients business unit. He most recently was ADM’s president, North American Oilseeds Processing, where in addition to overseeing more than two dozen oilseed crushing plants, he led the creation of the company’s Foods & Wellness business, developing a high-margin, highly specialized portfolio of innovative products.
    WILD North American Chief Operating Officer Vince Macciocchi has been named global president, WILD Flavors. In addition to leading the WILD Flavors business worldwide, Macciocchi will be responsible for designing the new business unit’s go-to-market strategy and will play a key role in several ADM initiatives, including the company’s innovation and customer excellence efforts.
    Mike Ponder, WILD’s chief executive officer, recently announced his retirement and will join former majority owner Dr. Hans-Peter Wild on an advisory board for the business.

    “Greg and Vince are responsible for ensuring that WILD Flavors’ recipe for success continues,” Woertz added. “Dr. Wild has built a great company, and we intend to support WILD’s innovative, entrepreneurial culture. Between our global networks, tremendous innovation capabilities, great teams, and extensive product lines from both ADM and WILD, we now have one of the world’s leading flavors and specialty ingredient companies. We are excited about offering complete food and flavor solutions to our customers around the globe.”
    (Wild Flavors GmbH)
    20.10.2014   Rexam refreshes Birell, SABMiller's non-alcoholic beer range with innovative can designs    ( Company news )

    Company news Rexam, a leading global beverage can maker, has collaborated with brewing giant SABMiller, to produce a range of new designs for the non-alcoholic beer brand, Birell.

    The cans benefit from Rexam's value added thermochromic inks and matt over varnish. The thermochromic inks change colour when the beverage reaches the ideal temperature for consumption. Whilst the matt over varnish adds a soft finish, reinforcing Birell’s premium brand positioning.

    Commenting on the partnership with Rexam, Petr Kouble, Brand Manager of Birell says, "Product differentiation is key for Birell and we knew we could rely on our established relationship with Rexam to deliver. We worked together to develop a creative range of new designs that will stand out in a competitive market place and that our customers will love.”

    The 500ml cans, produced out of the Rexam’s Enzesfeld plant in Austria, will be on shelf, in Czech Republic, in spring 2015 with Birell targeting adults with an active lifestyle.
    (Rexam PLC)
    17.10.2014   Improved recycling performance for aluminium closures     ( Company news )

    Company news Average aluminium closure recycling rate in Europe hits 45 per cent

    -Even though small in size, aluminium closures are widely collected and recycled - either separately with other packaging or together with glass bottles
    -Recycling of aluminium needs up to 95% less energy than its primary production

    Due to improved collection and recycling in various European countries the average aluminium closures recycling rate is now at 45 per cent. Aluminium
    recycling saves up to 95% energy use compared to its primary production, with the corresponding savings in greenhouse gas emissions. It can be recycled over and over without any loss of quality.
    Aluminium closures are mainly used for wine, spirits, water and olive oil. The advantage of aluminium closures is that they can be collected either together with the mixed packaging fraction or along with the glass collection stream. The aluminium is easily extracted from both material streams so that it can be recycled.
    “Aluminium closures are probably the world’s most recycled closures in the wine and spirits sector.”, comments EAFA‘s Executive Director Stefan Glimm about the improved recycling results. “Particularly, European consumers are increasingly aware of the sustainability and convenience benefits of aluminium closures. Nevertheless, the industry will continue supporting national initiatives to enhance the collection and recycling.”
    Depending on the instructions to the consumers and the collection and sorting infrastructure in place, recycling rates for closures vary and range from over 85% in Germany to 65% in Italy and 45% in the UK.
    Encouragingly, countries with smaller alu closure market shares like Spain and France recycle more than one in three aluminium closures.
    Even though small in size, aluminium closures collected together with the mixed packaging fraction are often separated with eddy-current systems. Similar systems are also used to completely separate the closures in the glass packaging fraction from the glass fraction.
    This is due to the production requirements in glass recycling. The value of the recycled aluminium supports the economics of the recycling process of both material routes.
    Once separated, the aluminium closures go into the aluminium recycling stream for re-melting to be used again for other valuable aluminium products.
    The recycling rates are calculated on the basis of publicly available national aluminium recycling rates and consumption data from market research companies. This data also shows the considerable extent to which consumption volumes and recycling rates vary from one country to another.
    (EAFA - European Aluminium Foil Association e.V.)
    16.10.2014   HAIG CLUB opens its doors to the world    ( Company news )

    Company news -Global arrival of new Single Grain Whisky welcomes in a new era for Scotch
    -"Forget everything you thought you knew about Scotch"
    Dave Broom, whisky writer

    Diageo, a global leader in beverage alcohol, announced the worldwide launch of its new Single Grain Scotch Whisky, HAIG CLUB™.

    The distinctive and sophisticated new whisky, developed in partnership with global icon David Beckham and British entrepreneur Simon Fuller will now be available in bars, restaurants and retail stores in the United Kingdom and rolling out in the next few weeks in China, South Korea, Vietnam, Malaysia, Singapore and the United States, expanding to additional markets in the near future. The brand will also now be available in duty free shops globally following its exclusive release period in the UK and a limited number of duty free stores earlier this year.

    "HAIG CLUB™ is designed to be different," said Kathy Parker, Senior Vice President, HAIG CLUB™. "Historically Single Grain Whisky has been in the shadow of Single Malts and Blended Scotch, but HAIG CLUB™ represents a new direction in Scotch Whisky, which brings Single Grain Scotch to the forefront.

    This is a whisky that welcomes in a new era for Scotch. The rise of Single Grain Whisky has been both predicted and eagerly anticipated by whisky experts in recent years and with HAIG CLUB™ we are thrilled to give this ‘hidden gem’ the attention and appreciation it deserves."

    Crafted at Scotland’s oldest grain whisky distillery – Cameronbridge in Fife – HAIG CLUB™ is built on heritage but designed for the modern world. The House of Haig can trace its whisky producing roots back to the seventeenth century, making the Haig family Scotland’s oldest grain whisky dynasty.

    Parker continued, "Working with partners like David Beckham and Simon Fuller has brought a new perspective to what we do, helping us to break new ground. Both David and Simon are renowned for shaking up every sector in which they work and this has been no exception. We believe that people around the world are going to love what we’ve created together - we can’t wait for them to try it."

    The contemporary appearance of the square HAIG CLUB™ bottle draws on a history of innovative bottles produced by the House of Haig. The blue glass bottle was inspired by the tradition of blenders using blue tasting glasses so the spirit can be reviewed on aroma and taste alone.

    The unique flavours of the whisky itself are created by master blender Chris Clark carefully selecting mature whisky from Refill, American Oak and Rejuvenated casks producing a stunning Single Grain Scotch Whisky with a fresh, clean style showcasing butterscotch-smooth tropical fruit and unexpected, spicy backing harmonies. HAIG CLUB™ is a whisky crafted to appeal to people who are new to whisky and whisky connoisseurs alike.

    "I am incredibly proud to have been part of the creation of HAIG CLUB™," said David Beckham. "I think we have made something really special. For me it has meant understanding how whisky is made and enjoyed and then working with some incredible people to write a new chapter for Haig."

    Responsible drinking is at the core of HAIG CLUB™, with David Beckham supporting the brand’s philosophy of quality over quantity. David said, "I appreciate a well-made drink and I like to take my time and enjoy it – I try to drink better, not more."

    To celebrate the global launch of HAIG CLUB™ David Beckham and business partner Simon Fuller hosted an exclusive HAIG CLUB™ weekend in the heart of Scotland on the outskirts of Edinburgh. Attended by Victoria Beckham, and other guests, the weekend gave Beckham and Fuller the opportunity to personally introduce friends both old and new to the whisky and the brand that they have helped create.

    Simon Fuller commented, "This is a great partnership between one of the world’s most iconic stars and a company that is a true leader in the global sprits industry. Now we can all celebrate together as HAIG CLUB™ is launched worldwide and can be enjoyed by everyone!"

    Welcome to HAIG CLUB™. Enjoy Responsibly.
    (Diageo plc)
    15.10.2014   Outotec launches the TankCell e630 - the world's largest flotation cell     ( Company news )

    Company news New high-capacity cell based on our proven, industry-leading technology brings energy efficiency and significant cost savings.
    The Outotec TankCell® e630 is the latest addition to Outotec's leading flotation portfolio, which already offers the widest range of cell sizes on the market. With an effective volume of 630 m3 as standard, and volumes of close to 700 m3 achievable depending on the chosen configuration, it is the largest flotation cell in the world.
    Suitable for all flotation applications, the e630 is designed to meet the market demand for increased capacity combined with improved production and energy efficiency. It incorporates proven innovations such as the Outotec FloatForce® mixing technology, which enables superior pumping performance, as well as better air dispersion and mixing capability, improved efficiency, and longer component wear life.
    The TankCell e630 outperforms smaller cells in terms of energy efficiency while enabling a significant increase in production capacity. Compared to an equivalent plant build using the smaller Outotec TankCell e300, total capital cost can be reduced by as much as 10-20 percent. Typical installed power for the e630 is 500 kW / 600 hp and specific power consumption is lower than that of smaller TankCells. Outotec recommends using a variable frequency drive to enable optimization of both metallurgy and power consumption in these high-capacity production units.
    Its large capacity makes the Outotec TankCell e630 particularly suitable for rougher and scavenger duties in gold and base metal applications. The unit has a diameter of 11 meters and a lip height of approximately 7 meters.

    Key benefits
    •Suitable for all flotation applications
    •Proven, energy-efficient design
    •Increased production capacity with less equipment
    •Longer component life and reduced maintenance needs
    •Lower capital investment and operational costs compared to multiple smaller units
    (Outotec Oyj)
    15.10.2014   Rexam converts to aluminium cans in Spain    ( Company news )

    Company news Rexam, a leading global beverage can maker, announces that it is converting its two beverage can plants in Spain from steel to aluminium.

    The preference for aluminium cans has increased significantly over the past few years. The switch, which is being supported by aluminium coil supplier, Constellium, will help meet customers’ growing demand for packaging that helps them differentiate their own products.

    Rexam’s La Selva plant near Tarragona in Spain converted one of its four lines to aluminium in 2011. The remaining three are now following suit and are expected to come on stream in the first quarter of 2015. Rexam’s Valdemorillo plant near Madrid will start converting its three lines during 2015 for start-up in 2016.

    Iain Percival, sector director of Rexam’s European beverage can making business, commented: “Spain is an important beverage can market. It is the second largest in Europe producing over 7 billion cans a year. This conversion to aluminium represents a sizeable capital outlay over the next two years. It demonstrates our commitment to invest for our customers and shows our confidence in the growth dynamics of the can market in Spain.”
    (Rexam PLC)
    14.10.2014   Absolut collaborates with Andy Warhol once again with latest limited edition    ( Company news )

    Company news On October 1, Absolut introduced the Andy Warhol Edition, a new limited edition bottle celebrating creativity, pop art and the brand’s iconic collaboration with Andy Warhol. To launch the bottle, Absolut will collaborate with him once again by working with three artists who will reach out to Warhol’s spirit for a one-time-only nightlife experience in NYC, as well as, inviting people to unleash their creativity in what Absolut aims to become world’s largest art exchange -- where one lucky participant will receive an original Andy Warhol artwork.

    The Andy Warhol Edition celebrates the iconic collaboration between Absolut and Andy Warhol – the brand’s first of thousands of collaborations with artists from around the world. By transforming the original painting onto the bottle shape, Absolut is allowing anyone to bring home their very own Warhol. To support the launch of this limited edition bottle, Absolut is presenting two innovative concepts: Warhol Spirit by Absolut, which pushes the boundaries of art and nightlife, inspiring audiences to realize anything is possible through creativity, as well as Andy Warhol Art Exchange by Absolut, which invites audiences to join in on the creative process by making their own art.

    “With this limited edition, we raise our glasses to honor the partnership between Absolut and Andy Warhol – a collaboration that resulted in one of the most iconic contemporary works of art. The original Absolut Warhol painting hangs firmly in a museum but this initiative brings Andy Warhol’s artwork to the world,” says Nodjame Fouad, Director of Storytelling at Absolut.

    “The Foundation is delighted to celebrate the launch of the Andy Warhol Edition and proud to announce that a portion of the proceeds will contribute generously to The Foundation’s endowment from which it has distributed nearly $250M in grants supporting contemporary visual arts,” said Michael Hermann of The Andy Warhol Foundation. “While Warhol’s profound influence is uncontained we applaud Absolut for bottling his creativity.”
    (Pernod Ricard Nordic)
    14.10.2014   Lecta to Present Its New Papers for Beverage Labels at BrauBeviale 2014    ( BrauBeviale 2014 )

    BrauBeviale 2014 The world’s largest beverage industry event will be held in Nuremberg, Germany, from November 11-13.

    Lecta will participate once again in the BrauBeviale Fair, with nearly 1,300 exhibitors and 33,000 industry professionals expected to attend. The show will feature the latest developments and trends in raw materials, machinery and technology, logistics and marketing for beer, water and other beverages.

    It will also be a unique opportunity for Lecta to present its specialty paper lines for beverage label design: Metalvac metallized papers, found on some of the best-known beer brands; Creaset one-side coated papers, especially designed for color printing labels and flexible packaging; and the wide range of Adestor pressure-sensitive materials for all types of beverages.

    Metalvac 100% recyclable high-vacuum metallized papers are designed for high-quality moisture-resistant wet-glue labels on both returnable and non-returnable bottles. They can also be transformed into self-adhesive labels. The Metalvac range is available with gloss and matt finishes, as well as with pinhead, brushed and linen embossing.

    Creaset comes to BrauBeviale with its range of one-side coated papers especially designed for the packaging and label industry. Standard and wrap-around labels for beer, water and soft drinks are just a few of the applications for which Creaset papers can be used.

    “Labels to Celebrate” is the exclusive Adestor pressure-sensitive label collection for high-end wines, sparkling wines, spirits and water. It features gloss and matt coated papers, metallized and bright white facestock for deluxe labels, laid and embossed papers to give labels a hand-crafted appearance, and wet-strength facestock. All can be combined with the BC361 Plus permanent adhesive for ice-bucket immersion.

    The “Labels to Celebrate” swatchbook includes 21 labels with special finishes: stamping, relief and UVI screen printing, highlighting the elegant designs for which the Adestor self-adhesive papers line can be used.

    All of Lecta’s specialty papers are manufactured to ISO 9001 quality standards, ISO 14001 and EMAS environmental standards and ISO 50001 energy management standards. They are also available with PEFCTM and FSC® Chain-of-Custody forest certifications. Further information on Lecta’s range of specialty papers can be found at and

    We look forward to seeing you at BrauBeviale 2014, pavilion 4, stand 343, November 11-13.
    (Torraspapel, part of the Lecta Group)
    13.10.2014   Loehrke: Welcome to BrauBeviale 2014 in Nuremberg, Germany    ( BrauBeviale 2014 )

    BrauBeviale 2014 LOEHRKE exhibits at BrauBeviale in Nuremberg from 11. – 13. November 2014. It became the most important international capital goods exhibition for the whole beverage industry in the last years and has been one of the leading European exhibitions for the production and marketing of beer and non-alcoholic drinks.

    Visit us in hall 4 stand 315
    At this years’ exhibition we will present process hygiene solutions of the future: Cleenius®, robot-aided cleaning, will be a very special highlight at the LOEHRKE booth. A further emphasis will be PULSED LIGHT, a technology that uses high-intensive flashes of light to sterilize packaging material without water and without chemical products.

    Individual appointments
    We will be pleased to welcome you at our stand.
    Are you interested in an individualized consulting at the occasion of this fair? Please arrange your appointment in advance by calling Tel. +49-451-29307-13.

    Admission tickets? Be our guest!
    With the LOEHRKE voucher code you can easily redeem your personal admission ticket online until November 13th, 2014:
    The LOEHRKE voucher code is: B290432

    We are looking forward to your visit at the LOEHRKE booth – hall 4 stand 315 – at BrauBeviale 2014!
    (Jürgen#Löhrke GmbH)
    13.10.2014   Lotus Botanical Elixirs launch in Rexam Sleek® cans with tactile printing    ( Company news )

    Company news In today’s hectic and fast-paced world, life finds ways to throw everyone out of balance. Consumers looking for a way to restore their balance now have an innovative new beverage option. Lotus Botanical Elixirs have launched in distinctive Rexam 12 oz. Sleek® cans with tactile printing.

    Lotus Elixirs harness nature’s power to aid the balance of mind and body, featuring the Lotus Flowers in “adaptogenic” botanical fusions. They are naturally sweetened with nothing artificial added, lightly carbonated and naturally caffeinated, and are available in raspberry, cranberry and wild berry infused flavors.

    Used in Egyptian, Chinese and Indian medicine for thousands of years, adaptogens are a unique group of botanicals believed to help restore balance to the human system, strengthen the body’s response to stress and enhance its ability to cope with anxiety and fight fatigue. They are called adaptogens because of their ability to “adapt” their function according to the body’s specific needs to normalize inbalances.

    “Stress creates imbalance in the body, resulting in a wide range of physical and emotional symptoms including low energy, anxiety, irritability, lack of sleep, focus and performance,” said Scott Strader, CEO and founder, Lotus Botanical Elixirs. “Functional drinks address the SYMPTOMS of imbalance, Lotus Elixirs address the CAUSE of imbalance”.

    Lotus Botanical Elixirs chose cans that utilize Rexam’s tactile printing technology, featuring a “raised and textured” portion that offsets the reflective, bright colors of the can design.

    “The challenge for us was to convey the iconic Lotus Flowers with vibrancy and artistic integrity on an aluminum can,” Strader said. “We took great pains to design a simple, clean package that would highlight the premium quality of our product. Rexam’s unique tactile finish creates a ‘texture’ on the can for an inviting feel that creates an instantaneous relationship when you hold it in your hand. We have already gotten tremendous feedback from customers who comment that every can should have this great feature.”

    Lotus Botanical Elixirs selected Rexam Sleek cans because they were the best package to convey its premium brand image. In addition, the company benefits from the other inherent advantages of aluminum cans including portability, durability and sustainability. Aluminum cans are infinitely recyclable as they are able to be recycled, converted to cans again and back on retail shelves within 60 days. They are also recycled at double the rate of any other beverage package.

    Rich Grimley, president and CEO, Rexam BCNA, says Lotus Botanical Elixirs picked the perfect package to grab consumers’ attention. “Our 12 oz. Sleek cans with tactile printing are the ideal choice to stand out on store shelves, with a look and feel that demands attention. They also deliver the best in supply chain economics through superior recycling, filling, distribution and retail display efficiencies to help the company build its brand and business.”

    Lotus Botanical Elixirs are currently available in many natural and specialty retail outlets in Southern California, with plans for continued expansion.
    (Rexam PLC)
    10.10.2014   Anheuser-Busch Converts Houston Trucking Fleet to Compressed Natural Gas Engines    ( Company news )

    Company news New 66-tractor, heavy-haul fleet will deliver environmental benefits and company savings

    Anheuser-Busch announced it is replacing its 66 diesel tractor fleet in Houston with Compressed Natural Gas (CNG) powered tractors. This marks the beer company’s first conversion of an entire brewery fleet and represents a significant milestone in achieving its goal to reduce carbon emissions.

    “The next generation CNG engine technology paired with support from state incentive programs contributed to our ability to take such a significant step in fully converting our Houston fleet,” said James Sembrot, Senior Director, Transportation, Anheuser-Busch. “Houston is a strategic choice due to the central location to our facilities and distribution radius, as well as its proximity to fueling stations.”

    The CNG conversion comes as the 2014 football season kicks off one of the company’s busiest shipping periods of the year – with an estimated 17 million cases of beer shipped by the Houston fleet during third quarter. Through the advanced engine technology, the fleet is expected to reduce 2,000-tons of carbon dioxide (CO2) emissions per year when adjusting emissions reduction for consumption rates.

    “The city of Houston was an early leader in the pursuit of cleaner, greener energy options,” said Mayor Parker. “It is encouraging to see one of our major companies taking a major step forward in this area. Cleaner technologies benefit all Houstonians because they help improve the air we breathe.

    As part of its ‘seed to sip’ environmental platform, Anheuser-Busch becomes one of only a few large, heavy-haul shippers to convert a fleet to alternative fuel power vehicles. In June, the company added a global environmental goal to reduce carbon emissions in its logistics operations from network planning, transportation, and warehousing by 15 percent by the end of 2017.

    The CNG conversion represents significant business and environmental benefits for Anheuser-Busch. Working with transportation partner Ryder, the 12-liter lighter-weight engines are expected to emit 23 percent less greenhouse gases (compared to diesel), which is the equivalent of taking approximately 420 passenger vehicles off the road.

    “We commend the Anheuser-Busch team for their leadership and decision to convert their entire Houston brewery fleet to cleaner, more efficient natural gas,” said Dennis Cooke, President, Global Fleet Management Solutions for Ryder. “We are honored that Anheuser-Busch has trusted Ryder as its leasing and maintenance partner to help take this important step toward reducing the environmental impact of their fleet.”

    J.B. Hunt, a leading transportation provider, will continue to manage Anheuser-Busch’s Houston fleet. Once fully installed, the company estimates it will secure significant savings.

    The natural gas vehicles are being made available through Ryder’s participation in the Texas Natural Gas Vehicle Grant Program (TNGVGP), funded by the Texas Emissions Reduction Plan (TERP) initiatives and administered by the Texas Commission on Environmental Quality (TCEQ).
    (Anheuser Busch InBev)
    10.10.2014   Innotaste celebrates ten successful years as a service-oriented distribution partner     ( Company news )

    Company news Distribution redefined

    Photo: Managing Director Andreas Schockhoven

    Since the end of 2004, innotaste GmbH has been firmly established as a distributor of food ingredients that require explanation. Focussing on small and medium-sized food manufacturers, the Krefeld-based enterprise is a distributor and service partner with a difference. The key to the company’s success is its strategy of guaranteeing smaller businesses value-for-money prices and short processing and delivery times.

    With ingredients partners in nine countries, innotaste GmbH currently serves numerous customers across eight European countries. The business deliberately concentrates on a few selected manufacturers of high-quality ingredients that require explanation and with whom long-term exclusivity agreements exist. Thanks to innotaste’s own warehousing facilities, customers are able to receive smaller product volumes within a shorter period of time than is possible with other distributors. Food manufacturers also profit from rapid processing and support, which encompasses everything from formulation development and application trials in innotaste’s own laboratory through food legislation and quality assurance. With this level of service, innotaste GmbH is much more than a simple middleman distributor.
    (innotaste GmbH)
    09.10.2014   Competition authority prevents acquisition of Uetersen paper mill    ( Company news )

    Company news On 9 October, Brigl & Bergmeister withdrew its application to the German Federal Cartel Office for approval of the merger with the Uetersen paper mill.
    In May 2014, Brigl & Bergmeister GmbH signed an agreement for acquisition of the Uetersen speciality paper mill from the Stora Enso Group, subject to merger control approval.
    Already in September, the German Federal Cartel Office (FCO) expressed reservations against the merger. Both parties subsequently submitted further conclusive market information and expert reports, none of which, however, managed to persuade the FCO to change its stance. Consequently, Brigl & Bergmeister withdrew the merger application on 9 October 2014.
    The contracting parties have mutually agreed to cancel the share purchase agreement.
    Brigl & Bergmeister regret the decision made by the FCO. The label market would have benefited substantially from the acquisition of the Uetersen paper mill. The merger would have created a strong group of speciality paper mills and provided positive impulses throughout the entire value chain.
    (Brigl & Bergmeister GmbH)
    09.10.2014   Light and innovative: BERICAP closures at Brau     ( BrauBeviale 2014 )

    BrauBeviale 2014 BERICAP will be participating once more as an exhibitor at this year’s Brau Beviale in Nuremberg. The closure manufacturer and global operator will present its tried-and-tested closure systems and new product features in hall 4, booth 4-517.

    Photo: Consumer friendly and convenient: HexaLite® 29/13

    Weight savings with innovative closures
    There is an unrelenting level of interest in the subject of ‘Lightweight’ closures.
    In addition to cost savings through lighter closures, this also addresses the sparing use of non-renewable resources and the alleviation of the impact of greenhouse gases. BERICAP has already been able to convert a large portion of its different beverage closures into lighter weight versions that fit the respective lightweight bottlenecks. The resulting savings in granulate permit a significant annual reduction in CO2 production.
    In the past, producers concentrated on reducing the closure weight, in particular for the food and beverage industry, while concentrating on cost saving and on improving the carbon footprint. The adaptation to the need of users was paid less attention to.
    On the Brau, BERICAP shows types of closures, which will combine the desire of customer satisfaction with an optimized employment of materials. This applies in particular to stoppers for still waters, but also for products filled in aseptically and in particular for beverages filled in hot. BERICAP will also present new developments for the sparkling products market.

    BERICAP's new closure solution for hot filling
    Customer-friendly handling, cost saving by reduction of weight and perfect product safety must not necessarily contradict each other, as is shown by the new 33mm BERICAP closures for hot filling.
    Compare with the 38mm system, employing the 33mm closure system (including the bottleneck) results in a weight saving of approx. 40%.
    The well-known DoubleSeal System of the closure enables the implementation of a threaded neck thickness of only 1.5 mm, as this system prevents the threaded neck to taken an oval shape during hot filling and thus reliably guarantees continuous product integrity.
    For customers preferring the 38mm closure size, BERICAP offers a lighter closure variant, which also permits the use of a threaded neck of only 1.5mm thickness and thus contributes to a significant saving of weight.
    BERICAP offers push-pull sports closures matching with the relevant threaded neck, for outdoor consumption and consumption during sport. The flow volume through this closure is bigger than average and thus increases the tasting experience for the consumer.
    An aluminium foil is not needed, which makes handling for the consumer easy.
    Push-pull closures for hot filling into 28 or 38mm are feasible, too.

    BERICAP PUSH PULL Next Generation – filling without aluminium foil
    Sports Closures for hot and cold aseptic fillings
    Sport closures are best suited for consumption when on the move, when travelling or when doing sport; always on those occasions where the consumer wants to open and close their drinking bottle rapidly and simply.
    The BERICAP PUSH PULL Next Generation meets this requirement. This closure does not require aluminium foil as a seal, is easy to open and to reclose and meets all the requirements of a modern, environmentally-friendly and customer-friendly package.
    Thanks to its user-friendly functionality, the consumer can enjoy a drink immediately after removing the protective cap. What is more, thanks to its flow rate - approx. 30% higher than that of conventional products - this sports closure has achieved increasing acceptance in the market since its launch in 2010.
    The 3-piece PUSH PULL Next Generation is equipped with DoubleSeal™ technology that has also been successfully used for other BERICAP closures in the beverage industry.
    The 38mm sports closure has so far been used for aseptic fillings and is appropriate for wet and dry sterilization processes.
    The successful qualification of the 33mm PushPull Next Generation for the hot filling process by a multinational beverage filler in Latin America is a further step forward.
    This closure type, PUSH PULL, is another innovative step that allows drinks to be dispensed without removing an aluminium foil seal.

    Lightweight and easy undoing of closures for still water
    The last few years have seen a significant drive for reductions in the cost of packaging across all beverages alongside an improvement in the carbon footprint of the package. Reducing the weight of packaging, of course, makes a lot of sense in a growing beverage market, in particular the still water market.
    Responding to market requirements, BERICAP has developed a lighter weight closure for its customers. Called HexaLite® 29/11, it fits a 29/25 mm neck size – the weight saving compared with a former 30/25 neck and closure combination is as much as 33%.
    People were initially happy to cut costs and improve the carbon footprint of their packages. Gradually, though, marketers realised that consumers were not absolutely happy with the new trend, because the height of just 11mm made it rather more difficult to open the bottles, thus reducing consumer convenience. Simply having a lightweight closure and neck was obviously not the ultimate goal any longer. The new target was defined as “lightweight, but not at the expense of consumer convenience”.
    Accepting that design challenge, BERICAP developed the HexaLite® 29/13. The height of 13mm allows the same grip height already known from the previous 30/25mm closure generation. It is easy for the consumer to open such a closure, and the new closure design also supports a high quality appearance.
    The HexaLite® 29/13 fits the lightweight 29/25 neck. The weight difference compared with the HexaLite® 29/11 closure and neck combination is negligible.
    The closure was recently introduced in UK and already enjoys an excellent reputation in the market.
    In consequence, BERICAP has also developed a new HexaLite® 26/13 closure fulfilling the same targets as mentioned above, but for the 26mm lightweight neck. The 13mm high closure ensures a good grip that allows the consumer to open the bottle, it can be applied onto the lightweight 26mm neck and the closure itself is only slightly heavier than the HexaLite 26/10 introduced 3 years ago.
    Both HexaLite® 29/13 and 26/13 closures are equipped with a slit flexband, supporting easy application and reliable tamper evidence functionality. Nitrogen dosing is possible where bottlers want to use lightweight bottles and need to add nitrogen to stabilize the bottle.
    Both 29/25 and 26/22 neck types are standard necks approved by CETIE.

    Dispensing Valve from BERICAP
    Dosing valve BericapValve consisting of TPE-material
    BERICAP has introduced the dosing valve 'BERICAPValve' into the market successfully since more than a year.
    The speciality of the BERICAPValve is the use of TPE material. This material has the advantage, that – other than the commercial silicon valves – it avoids material contamination in the recycling process.
    You have the choice of valve types in differing rigidity grades for the different filling products such as e.g. ketchup, chocolate syrup, body lotion and pharmaceutical products with their individual viscosities. These valves provide for an even and easy taking of the product already with pressing slightly. Also products containing pieces such as e.g. in cocktail sauces are easy to dose with the BERICAPValve.
    Apart from its consumer-friendly handling, the BERICAPValve scores with its superior tightness with all viscous products.
    BERICAP offers a wide product range of hinged closures, into which the dosing valve BericapValve can be inserted, but in its own R & D centres BERICAP can also develop custom-made designs.
    (Bericap GmbH & Co. KG)
    08.10.2014   E-ON premium energy drink launches in Rexam 12 oz. Sleek® cans    ( Company news )

    Company news There’s a new energy drink for the “modern and forward-minded.” Building off the success and rapid growth of its products in Europe and Asia, Global Functional Drinks has launched E-ON premium energy drinks in the U.S. The Swiss-based beverage developer has partnered with Rexam to offer Americans a new energy drink option in 12 oz. Sleek® cans.

    Designed as a more natural choice for people who want guilt-free energy that keeps them sharp all day long, E-ON contains vitamin B6, B12, taurine, caffeine, guarana seed extract and L-carnitine for the ultimate energy boost.

    Based on natural fruit and berry juices, E-ON is available in three flavors. Citrus Punch is a mixture of grapefruit, orange and lemon. Ginger Crush combines sweet pomegranate, tart cranberry and ginger. Fresh lemon and a touch of almond come together in Almond Rush. All three have no artificial flavors, colors or preservatives.

    “Our mission is to provide healthy, all-natural drinks that quench thirst and boost energy,” said Robert Miller, CEO, Global Functional Drinks U.S. “So we decided to expand the reach for our successful E-ON brand and bring it to the U.S. By teaming with Rexam, our premium energy drinks are available in a great-looking package that consumers will love.”

    Global Functional Drinks chose the Rexam 12 oz. Sleek can for E-ON in the U.S. because of its portability, durability and ability to help the beverage stand out on retail shelves. The company also benefits from the fact that aluminum cans are the most sustainable packaging choice in the world, recycled at more than double the rate of other beverage packages.

    Rich Grimley, president and CEO, Rexam BCNA, commented on E-ON’s excellent packaging choice. “Our 12 oz. Sleek can draws attention on store shelves by providing the best in colorful, reflective graphics, as well as delivering superior recycling, filling, distribution and retail display economics that will help E-ON build its brand and business in the U.S.”

    E-ON is currently available at select retailers nationwide.
    (Rexam PLC)
    07.10.2014   Brazil: Government has no plans to raise beer taxes this year - sources    ( )

    The Brazilian government has no plans to raise taxes on beverages this year, a representative of the industry said on September 23 after meeting Finance Minister Guido Mantega.
    A new delay in plans to increase taxes on beers, soft drinks and other beverages could pile more pressure on the government finances already under strain after a series of tax breaks, Reuters reported.
    A finance ministry representative was not immediately available for comments.

    President Dilma Rousseff has promised to rein in spending and reconstitute some tax breaks to improve the fiscal accounts, but her government has continued to give tax incentives to industries ahead of the October presidential elections.
    Rousseff's rivals Marina Silva and Aecio Neves accuse the leftist leader of relaxing the tough fiscal rules that helped bring stability to an economy plagued by crises just a few decades ago.
    The government delayed the tax increase due in June for three months to avoid a spurt in prices during the month-long World Cup of soccer. Representatives of the national association of bars and restaurants said at the time that the increase could also result in the firing of thousands of workers.

    Fernando Rodrigues de Barros, the head of the sector's association known as Afrebras, said that Mantega told industry executives a finance ministry commission will propose a new tax model for beverages in early 2015.
    The government expected to generate an extra 1.5 billion reais ($6.23 billion) with the tax increase during the second half of 2014, officials said in April.
    07.10.2014   Ireland: Beer exports up to 50pc last year    ( )

    Beer is still the Ireland's favourite alcoholic drink - and the nation is also exporting more of it too, Irish Independent reported on September 22.
    Exports of Irish beer rose from 43pc in 2012 to 50pc last year, while at home, beer still enjoys a 47pc market share.
    The Irish Brewers Association has claimed a 'beer renaissance' is on the horizon with an abundance of new brewers attempting to enter the market.
    However, they warned that this potential growth is being put at risk because of the Government's actions in increasing excise on alcohol in the past two Budgets.

    Tax now accounts for almost a third of the price of a pint.
    The IBA has now called on the Government to reverse excise on alcohol so that emerging players in the market can reach their full growth potential.
    07.10.2014   KHS compiles comprehensive innovation package    ( BrauBeviale 2014 )

    BrauBeviale 2014 At BrauBeviale 2014 KHS is again presenting a wide range of innovations and product improvements. The company is thereby demonstrating the consistent manner in which it pursues its vision of becoming first choice in technology and service. The particular focus of the trade show booth will be on filling, keg and decorating technology and KHS' comprehensive consulting and other services.

    Innofill Can DVD (photo) with major technological advances in oxygen pickup and CO2 consumption
    In the filling technology field KHS will be exhibiting an electronically controlled, volumetric filler for cans in the form of the Innofill Can DVD with a capacity of up to 120,000 cans/h. In doing so, KHS is setting a clear benchmark. The system is equally suitable for different products such as beer, mixed beer beverages, wine, sparkling wine, soft drinks and also water in beverage cans with capacities from 0.1 to 1 liter. If particularly sensitive beverages, such as mixed beer drinks or still water, are processed, the Innofill Can DVD can be installed in a special KHS sanitary room with filter units in the ceiling. Above all, key features of the innovative can filler are significantly improved technological values, which have been proven many times in practice, and its optimized hygienic design.
    The oxygen pickup when filling 0.5-liter cans of beer previously lay between 80 and 120 ppb and carbon dioxide consumption was approx. 800 to 1,000 grams per hectoliter. With the help of the CAN+ low-pressure purging process used in the Innofill Can DVD, the oxygen pickup can be reduced by up to 50% while the CO2 values remain constant. On the other hand, the CO2 consumption can be reduced by up to 30% while the oxygen content remains constant. It is also possible to reduce both oxygen pickup and CO2 consumption, thus matching the technological values perfectly to the particular beverages to be processed.
    With the Innofill Can DVD, the following design features, among others, illustrate the consistent use of hygienic design: the open design of the can feed and discharge conveyors; no front table; drives in the form of servomotors mounted in star columns or encased in stainless steel; star columns and filler carousel connected by means of cross pipes without flanges in which cables and pipes are also laid; filling valves which can be easily flanged to and removed from the valve support; media feed through hygienic pantograph joints.
    The particularly hygienic design of the system results in reduced cleaning times and increased maintenance intervals. The associated water, energy and cleaning media costs are minimized and system availability increased. Maintenance costs are also significantly reduced thanks to the absence of many mechanical drive connections.
    Another important feature of the innovative filling system is the centering bell guide, which is implemented here by means of expansion joints. This enables the mouth of the can to be sealed under aseptic conditions. For the first time permanent water lubrication of the filling valves is not required and is always included in the CIP and sterilization process. Also of great importance is the fact that the can seamer is connected using servo technology.

    Innokeg Combikeg fully upgraded
    The Innokeg Combikeg, which has been fully upgraded, will also be receiving a great deal of attention during BrauBeviale. The hallmark of the keg, washing and filling machine, with a capacity of up to 80 kegs/h, is its extremely compact design. The systems for washing the kegs inside and out and for racking them are integrated into one housing, as are the media tanks, controls and conveyors. The Innokeg Combikeg is based on the proven rotary principle which has been continuously developed by KHS for decades. The target group is small to medium-sized businesses in the brewing, soft drinks, mineral water, fruit juice and wine sectors. One of the features that has been optimized on the Innokeg Combikeg is the safety paneling. Doors are now only half-height. The reason for this is that this makes it easier to keep an eye on the valves and sensors. Faster responses are possible when required and the system availability increases. An additional caustic spray, the task of which is to remove the ink code on the keg fitting and on the keg shoulder, is incorporated into the exterior washer. New valves (seat valves with cup gasket) are used specially for the washing stations. They are extremely robust in design and withstand the severe conditions which are present due to the use of chemicals and steam. As before, cap diaphragm valves are used on the filling station. In this way, all treatment stations are optimized accordingly to satisfy the individual requirements. Another important aspect is that the rotor main drive in the Innokeg Combikeg is no longer pneumatic. Instead, use is made of a servomotor which ensures very soft acceleration and braking of the keg when changing stations. Among the kegs to benefit from this are the particularly sensitive slim kegs and Petainer kegs. As well as processing steel kegs with a capacity of between 10 and 58 liters, the Innokeg Combikeg traditionally also handles classic Petainer kegs with adapters. The machine is also outstandingly equipped for the new non-refillable keg from Petainer which is presented at the trade show for the first time.

    Direct Print – the revolutionary technology for direct digital printing
    Direct Print, the revolutionary technology for the direct digital printing of PET bottles, is the subject of a major forum to be held at the BrauBeviale trade show booth. The printing process uses only UV inks which have a low viscosity, dry in milliseconds, adhere very well to PET bottles, have a high opacity, can be overprinted and ensure a brilliant color image (optical resolution of the printed images: 1,080 x 1,080 pixels). Extensive studies confirm their unrestricted suitability for use with foodstuffs. Another important factor is that printed PET bottles are suitable for bottle-to-bottle recycling without restriction. A sample Direct Print printer will be on show at BrauBeviale which is primarily used when only a few bottles are to be printed for presentation purposes and the like.

    Bottles & Shapes service and consultancy portfolio provides added value right down the line
    KHS traditionally provides added value right down the line with its globally unique Bottles & Shapes service and consultancy portfolio for the design and development of premium plastic bottles. At BrauBeviale packaging designer Claudia Schulte will be showing interested visitors how the specific properties of a PET bottle can be successfully combined with high-quality design. This applies equally to the PET bottle and cap concept as well as to the appropriate bottle decoration which will be directly demonstrated at the trade show using the aforementioned example Direct Print printer. All development steps are carried out from a holistic perspective. The focus at all times is on economic, ecological and functional aspects of the packaging to an equal measure. Lightweighting to suit the application is one of the features to play an important part in this process. Finally, all known influences are simulated and applied to the virtual packaging. As an example, these also include the stress the plastic bottle is subjected to while being conveyed through the line and up to and including the palletizing process, and also later during onward shipment to the retail trade and points of sale.

    The new Plasmax+
    In connection with plastic bottle production and finishing Plasmax+ will also be arousing great interest at the trade show. Especially beverages and liquid foods with a higher pH will greatly profit from the recently developed Plasmax+ process. It is as safe and reliable as the standard Plasmax process but has a better long-term stability with higher pHs of 4.5 or more. Where the bottle material is subject to greater mechanical stress from high internal pressures, for example when filled with carbonated beverages, Plasmax+ has the better barrier effect. This therefore considerably extends the range of possible applications for Plasmax+. The new technology can also be retrofitted into existing InnoPET Plasmax machines.

    Hall 5, Booth 127
    (KHS GmbH)
    07.10.2014   Ukraine & China: Obolon Brewery planning to expand on China's beer market    ( )

    Ukraine’s Obolon Brewery intends to expand significantly its presence on the Chinese beer market and set up own production facility in China, Pivnoe Delo reported on September 29 citing the company’s General Manager Igor Bulakh.
    “This year we have already shipped to China around 60 containers (of 25 thousand cans each), and next year we plan to export to China 200-300 containers,” he said. According to Mr. Bulakh, the company entered the Chinese market in 2012 and is already a well-known brand there.
    “We are well represented in southern China, less – in Shanghai and are just about to enter the market in Beijing,” he said.
    The CEO noted that owing to the increasing sales volume in the country, Obolon has initiated negotiations on setting up a joint venture and buying a brewery in northern China.
    06.10.2014   Colombia: SABMiller launches Dutch beer Grolsch    ( )

    Dutch beer Grolsch is for sale in Colombia as of September 24, distributor Bavaria said.
    Grolsch, first brewed in the Netherlands in 1615 and featuring 5 percent alcohol content, is now the oldest brand among the global offerings distributed by Bavaria, the company said in a statement.

    “We are convinced of Grolsch’s positive impact in the Colombian beverage market, thanks to its distinctive characteristics: flavor, body, color and an inspiring and creative packaging,” Bavaria vice president Fernando Jaramillo said.

    In a recent interview with the El Espectador newspaper, Jaramillo said Colombia had a relatively low consumption of beer at 44 litres per capita annually, compared to, for example, 73 litres in neighboring Venezuela.

    In fact, beer sales in Colombia have been decreasing after reaching 63 litres per capita annually in 1990, Jaramillo said.

    Bavaria, owned since 2005 by brewing giant SABMiller, said Grolsch was available in 70 countries with annual sales close to 2.1 million hectolitres.
    06.10.2014   Germany: Craft beer trend finally taking off    ( )

    In Germany, home of Oktoberfest and a five-century-old brewing law, beer consumption has been on an unstoppable decline, prompting Europe’s biggest producer of the beverage to turn to an unlikely place for help: the U.S., Bloomberg reported on October, 1.

    Oliver Lemke has been making trips to Colorado, New York and California, learning how craft brewers grabbed a sizable portion of the U.S. market. Lemke, who says his American counterparts have taught him to be bolder and experiment with new categories, is now expanding his Berlin brewery as the trend reaches Germany, where the number of micro breweries has increased by more than 30 percent since 2005 to about 670.
    “We Germans were convinced we’re making the world’s best beer but meanwhile, beer diversity suffered,” Lemke said while sipping his newest creation, an India Pale Ale with a hint of grapefruit and mango. “Craft brewing is a lucrative and interesting niche and it was a mistake not to do it earlier.”

    Germany, home to the world’s oldest active brewery started by Bavarian monks a thousand years ago, is synonymous with beer and the country’s 8 billion-euro ($10 billion) industry. Yet consumption and output in Germany - which has beer gardens in cities such as Munich that can seat 8,000, and more than 1,300 breweries - has declined for the past seven years.
    Instead, Germans are sipping more wine, Italian-style coffee drinks and summer cocktails like Aperol Spritz. In response, German breweries are looking to put the buzz back in beer by following the lead of the U.S., where Boston Beer Co Inc, which sells the Samuel Adams brand, was one of the instigators of a craft beer boom that started in the late 1970s and picked up steam in the past five years.

    Craft brewers accounted for 14 percent of the $100 billion U.S. market last year, according to the Brewers Association, an industry group based in Boulder, Colorado. While U.S. beer sales fell 1.9 percent last year, domestic craft beer sales grew 17 percent, the group said.
    In Germany, craft beers have been long absent from the market that’s dominated by pilseners -- until now.
    “Craft beers are a new trend in Germany that is growing rapidly,” said Elisabeth Meyer-Renschhausen, a sociology professor at Berlin’s Free University who specializes in the history of eating and drinking. “It’s highly popular especially with young urban consumers who value the local footprint of these products.”

    One reason Germany has been slow to embrace something that’s well-established elsewhere may be the country’s Reinheitsgebot, or “purity law,” drafted in 1516 and the oldest food law still enforced. To this day, a brewer can’t call his product beer if he doesn’t adhere to it.
    While foreign producers can add ingredients such as rice or sugar, Germans must make beer with just four items: malted barley, hops, water and yeast. Most craft brewers in Germany, including Lemke, produce their drinks after the purity law.
    With a wider choice of other beverages to buy, beer has lost some of its status. The average German drinks about 107 litres of beer a year, down from more than 140 litres in 1991, according to the Barth Group. That puts the country third in the world, after the Czech Republic and Austria. Americans drink about 75 litres a year.

    German brewers - who are currently celebrating Munich’s Oktoberfest, the industry’s highpoint of the year - are hoping specialty beers can help change perceptions and lure back buyers year round.
    Radeberger Gruppe AG, Germany’s largest producer, has begun selling craft beers with price tags that can reach 24.99 euros a bottle, such as the dark-brown 17th Anniversary Ale, a cuvee made of 7 different ales matured in oak. The Bayerische Staatsbrauerei Weihenstephan, the world’s oldest brewery started in 1040, now markets ‘Infinium,’ a beer developed in cooperation with Samuel Adams sold in a black champagne bottle.

    You can go even more individual than that. Holger Wirtz in May started Bierzuliebe, “beer to love,” a website where you can create your own beer - with your own preferences for hops intensity, alcohol level, liveliness and color - have it brewed and shipped to you in a champagne bottle within a week. You can also order Bierzuliebe’s house creations such as “Kehlenglueck,” or “Throat Joy,” for 9.95 euros.
    “Beer has great untapped potential,” Wirtz said in an interview. “We want to make a premium product that people enjoy and celebrate instead of downing in a few gulps.”

    Gaining traction with craft beer may still be an uphill struggle. Micro breweries currently produce 1 percent of German output, according to the DBB, the German brewers’ association. While that may grow to as much as 3 percent, the craft beer boom won’t reach U.S. proportions because German consumers already get their beer, even if mostly pilseners, from small- and medium-sized breweries that often sell locally, said Stefan Huckemann, a Munich-based partner in the consumer business at consultancy Deloitte.
    “The craft beer trend comes from the U.S., which didn’t have the variety that markets like Germany and Belgium had for many years,” Huckemann said. “It’s nevertheless positive for the German market, which has been suffering from price pressure, as it will increase the perceived value of beer.”
    Lemke, who started making craft beer in 1999, is adopting a more American-style logo for his Berlin brewery, where he’s produced about 40 brews over the years. While Germany back then wasn’t ready for his pale ales and stouts, it is now, he said.
    “We waited 15 years for craft beer to take off,” he said. “It’s a trend I believe will stay around.”
    06.10.2014   Greece: Beer showing resistance to overall decline in alcoholic beverages market    ( )

    In Greece, beer is showing robust resistance to the overall decline in the alcoholic beverages market, the latest statistics have shown.

    Beer sales posted an increase in the first seven months of the year both in the so-called warm market (supermarkets, small retail points etc) and the cold market (restaurants, entertainment venues etc). Given that the data do not include the rest of the summer, it is possible that the rise in beer sales will be far greater for the whole of the year thanks to the country’s record tourism arrivals, reported on October 3.

    IRI research data showed beer market turnover in the year to end-July to have reached 123.4 million euros at retail chains and small sales points (such as kiosks), recording 1.4 percent growth from the same period in 2013.

    There was also a 3.2 percent increase in sales volume, which reached 58.1 million liters.

    In addition, there was a remarkable 1.1 percent yearly rise in consumption at catering establishments, in contrast to the rest of the alcohol market reports Kathimerini.
    06.10.2014   Russia: Alcohol watchdog says more than half of beer and beer-based beverages are produced illegally    ( )

    Russia's state alcohol watchdog has raised the alarm on massive counterfeit beer operations throughout the country after discovering that more than half of all beer and beer-based beverages in the country are produced illegally, Interfax reported on September 24.
    In the first half of this year, 275 million of the 540 million litres of beer and beer-based beverages sold in Russia were of unknown origin, the Federal Service for Alcohol Market Regulation told Interfax.
    The drinks in question are legally required to contain at least 40 percent beer, but the regulator claims that many are instead based on ethyl alcohol.
    Records indicate that wholesalers are responsible for brewing the illegal batches, the regulator said. The agency seized about 4 million units of illegal beverages this year during raids on wholesalers with the Interior Ministry and the FSB, a successor agency to the Soviet-era KGB.
    There are 2,903 wholesalers of beer beverages in Russia. When inspecting 55 of them, the alcohol regulator found that about 20 were fake vendors created for forging documents to accompany illegal products.

    "The sharp rise in the illegal production of alcoholic beverages under the guise of beer-based beverages is the result of a lack of full government control over the licensing of the production and distribution of these products," agency spokesman Alexander Kulikov told Interfax.

    The practice is also costing the government in tax revenues, as tax rates on beer-based beverages are substantially lower than those on low-alcohol drinks containing spirits. If the product is sold illegally as well, not even the beer tax is paid.
    Kulikov said a proposal for stricter regulation of alcohol licensing had already been prepared and sent to the government.
    06.10.2014   Scotch Whisky Association joins ORIGIN - Promoting and protecting Scotch Whisky    ( Company news )

    Company news The Scotch Whisky Association (SWA), the industry trade body, has become the first UK group to join Geneva-based Organisation for International Geographical Indications Network (ORIGIN). This membership will help promote Scotch Whisky as a geographical indication (GI) - a product that must be made in Scotland.

    ORIGIN is the not-for-profit organisation which works internationally to improve protection for geographical indications (GIs). A GI is a product of a specific geographical origin that has qualities and a reputation associated with that region.
    ORIGIN also promotes GIs as a tool for sustainable development for local producers and communities.

    David Frost, SWA chief executive, said: "Geographical indications (GIs) such as Scotch Whisky have become very important in world trade. Protecting GIs is not just about intellectual property, it is also about protecting cultural heritage and employment, particularly in rural areas.
    "ORIGIN is very important in facilitating and co-ordinating the interests of GIs around the world. We are delighted to expand our international connections by working with the organisation."

    Massimo Vittori, chief executive of ORIGIN, said: "We are very pleased to have a group such as the SWA - with its outstanding experience in protecting and promoting the GI Scotch Whisky around the world - as a member of our worldwide network.
    "This confirms that unity is strength. More and more GI groups from different countries and sectors are joining forces to ensure that GIs are recognised and effectively protected internationally."
    (SWA The Scotch Whisky Association)
    06.10.2014   UK: Report shows discontinuing beer duty escalator very beneficial to beer industry    ( )

    The British Beer & Pub Association (BBPA) has released its ‘Cheers 2014’ report, detailing how consecutive beer duty cuts have created 16,000 jobs and boosted beer sales, at very little cost to the Government. The report, produced in partnership with CAMRA and SIBA, was presented to Chancellor George Osborne at the Conservative Party Conference, along with a new, special-edition beer, ‘George’s Budget Booster’, to celebrate the benefits of the duty cut.
    On the report itself, the BBPA commissioned Oxford Economics to examine the impact of the Budget decision to discontinue the beer duty escalator and cut two consecutive pennies off a pint in 2013 and 2014. It is forecast that by next year an additional 16,000 more people will work in the sector than if the escalator had remained in place.
    The successive cuts have boosted beer sales by over 500 million pints, and channeled an extra £44 million in capital investment (alongside over £400 million already planned) into the brewing and pub sector.
    Duty cuts have led to renewed optimism across the sector. The BBPA surveyed brewers and pub operators after the March 2014 Budget to assess the impact of the Chancellor’s decision. Over three-quarters of respondents intended to launch new products, across both beer and pubs, directly as a result of the cut in beer duty.
    The wider supply chain and economy is also benefiting markedly. In the BBPA survey, over 90 per cent of respondents intend to increase their investment in the UK.
    The report also indicates that price increases have slowed since the escalator was removed. Since the Budget, prices for bitter and lager have risen by just one per cent.

    Brigid Simmonds, BBPA Chief Executive, comments:
    “The Cheers report contains really good news, on jobs, on pubs, and on investment in our industry. I hope this boost for our sector results in further action on beer duty in the March Budget. A hat-trick would do very nicely!”

    SIBA managing director Mike Benner said, “We were delighted to be able to present the Chancellor with a well-earned British beer, as a token of our gratitude for the two consecutive cuts in beer duty.
    “For SIBA’s 800 or so brewers, this year’s duty cut was a second boost to their confidence in the long-term future for British beer, after many years of punitive taxation. With a government that seems committed to a thriving British brewing scene, our members are more comfortable about investing in their businesses, with positive impact on their local economies and employment.”

    A number of SIBA brewers contributed comments to the ‘Cheers 2014’ report, explaining how the cut in beer duty has helped their business. This ranges from increasing brewing capacity, buying new equipment, employing new staff, opening pubs and moving into export.

    Benner continued, “We hope that the government will continue to support this great British industry with more good news in the 2015 budget. If they are looking for evidence of how lessening a sector’s tax burden can create confidence, investment and jobs, then Britain’s independent brewers can provide it in spades.”
    02.10.2014   Designing steam generation more efficiently with Bosch boiler technology: The brewery company, ...    ( Company news )

    Company news ... Oettinger Brauerei, modernises its central energy generation

    Oettinger Brauerei has modernised its steam generation at its North Oettingen site with Bosch boiler technology to the latest standards for efficiency and environmental protection. The modernisation involved an economizer, firing systems with speed and oxygen control, intelligent boiler control technology and other system accessories from Bosch Industriekessel. Thanks to these measures, the brewery has reduced its CO2 emissions by more than 650 tonnes per year and also its energy usage, which means an annual reduction in fuel costs of around 20 percent.

    The two three-pass boilers under the Loos brand name (which has now become Bosch) have been providing the brewery company with steam very reliably since 1991 and 1993. One of the boilers had not yet been equipped with an economizer. In order to use the heat potential in the boiler flue gases, which are around 230 degrees Celsius, an economizer was installed downstream from the steam boiler as part of the modernisation. The flue gas temperature is reduced by almost 115 degrees Celsius through preheating the feed water. This increases the boiler efficiency by around six percent and reduces the fuel usage, as well as helping to keep emissions low.

    The replacement of the existing dual burners with modern, modulating natural gas burners resulted in a further increase in efficiency. Thanks to the use of speed control, the motor speed is reduced depending on the burner output. The electrical power consumption in the partial load range is therefore considerably lower – and at the same time there is also a significant reduction in the sound pressure level. Even the oxygen content in the flue gas is continually recorded. If this is too high, making combustion ineffective, the volume of combustion air is reduced. This optimises the efficiency of the burner system and reduces the environmental impact as well as energy costs.

    In order to guarantee that there is always the optimum water quality in the boiler, automatic desalting and blow-down devices were retrofitted. The installed feed water regulation modules ensure that there is a constant water level in the boiler. In addition to increasing the degree of automation, these measures provide a more even level of operation with less material stress, as well as ensuring that energy losses are reduced.

    Thanks to the integration of the boiler controls BCO, all the available control functions can be called up, and the actual and setpoint values can be visualised or altered on the touchscreen display. With the integrated software Condition Monitoring basic, the operating company benefits from a consistently high level of efficiency and availability for the boiler system. The widest range of data, such as for example flue gas temperature, desalting quantity or boiler load, is analysed and evaluated by the forward-looking monitoring system for operating conditions, and the data is then depicted clearly for the operating personnel by means of a traffic light model. The teleservice connection offers additional support and rapid elimination of faults.

    The consulting engineers, Harald Moroschan from Muhr am See, were entrusted with the planning of the modernisation project. The plant construction company, Sell Haustechnik GmbH from Helmbrechts, installed the equipment.

    Thanks to the project experience it has gained from supplying over 110,000 systems worldwide, Bosch offers the drinks industry individually tailored boiler systems for efficient and environmentally-friendly energy provision. You can find out all you need to know about boiler system technology and other solutions from the areas of combined heat and power, waste heat utilisation, heat pumps and solar thermal energy on the Bosch stand at the BrauBeviale trade fair in Nuremberg from 11 to 13 November 2014, in Hall 4, Stand 313.
    (Bosch Industriekessel GmbH)

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